Jaime Torres FIDALGO

Jaime Torres  FIDALGO

Experto en Marketing, Creatividad y Contenidos

Work experience

Work experience
Nov 2008 - Present

Head of Sponsorships and BTL Marketing

Responsible for the Sponsorships Area at Volaris. Coordination of the Sponsorships Plans for Mexico and the U.S.A. Generated more than $148M (pesos) in brand exposure and publicity during 2014. Coordinated and accomplished the first two music concerts held on commercial aircrafts during a flight! (Vuelo Zero and Vuelo Bandamax Volaris with Los Tigres del Norte, watch them on Youtube!) Negotiated and accomplished key sponsorships as Juegos Panamericanos de Guadalajara 2011, the soccer teams Club Xoloitzcuintles de Tijuana, Chivas USA and Atlas, Liga Mexicana de Béisbol, Corona Fest, Feria Internacional del Libro de Guadalajara, Lucha Libre AAA, among many others. Planning and implementation of "guerrilla marketing" campaigns and promotional activations. Generating content for social media (Content Marketing)
Jan 2008 - Nov 2008

Promotions Specialist

Responsible for leading and implementing on-line promotions and segmented promotions (direct marketing) Created cross-promotions with leading companies (Coca Cola, Disney, Sanborns, VISA, etc.) Planned and implemented of diverse promotional strategies (guerrilla marketing, viral marketing and event marketing)
May 2006 - Aug 2007

Marketing Manager

Todito Card, a Company from Avalanz (www.avalanz.com)
Marketing and Communications ATL and BTL campaigns for Internet (Todito Card) and long distance calls (Bueno) services (prepaid cards) Achievements: Total renovation of both brands image, and their communication strategy, increasing their positioning and sales.
Jun 2005 - May 2006

Editor in Chief InformaBTL Magazine by Grupo Kätedra (Merca2.0)

Planned and launched of the first magazine in Mexico and Latin America specialized on Below the Line (BTL) marketing and communications Investigated and generated of ALL the editorial content, national and international (Europe, North America and Latin America)



Lic. en Ciencias de la Comunicación

Universidad Anáhuac del Norte



Licensing Negotiations

BTL Activations

Sponsorship Program Development

Content Marketing

Creatividad Aplicada