Jennifer Tate, MBA

  • Kansas City US-MO
  • 816-392-9442
  • jselle78@msn.com
Jennifer Tate, MBA

Digital Marketing & Analytics Professional

Summary

Futuristic thinker and digital marketing professional with over 10+ years in analytics, marketing, and project management. An individual with an animated personality and a passion for learning and understanding consumer behavior. Leader and passionate team player focused on company initiatives and delivery of innovative marketing strategies. An exceedingly-well organized professional with a strong attention to detail, passion for data, and use of the latest tools & technology

Professional Objective and Competencies

  • Data Analysis
  • Project Management
  • Market Research
  • QA Testing
  • A/B Testing
  • New Product Launch
  • Brand Strategy Development
  • Content Strategy
  • ROI Analysis
  • Campaign Management
  • CRM
  • Lead Generation
  • UX Design
  • Vendor Management
  • New Business Development
  • Social Media Campaigns
  • Multi-Channel Marketing
  • Offline Marketing
  • Relationship Building
  • Behavioral Economics

Work History

Work History
Sep 2014 - Present

Senior Marketing Analyst

Intouch Solutions

Key Successes:

  • Part of a team responsible for helping a client deliver record volume growth, gain company wide recognition, and win Brand Team of the Year for the second year in a row.
  • Responsible for working on high profile projects and seeing them through to completion.

Perform comprehensive data extractions, in-depth analysis and site audits for clients, third party agencies, and internal teams to develop recommendations for website changes and media campaign revisions. Create measurement plans and develop KPIs based on overall brand objectives and digital strategy goals. Participate in brand strategy meetings and present reports along with insights and recommendations to clients. Advise clients on asset performance and provide them with the necessary information to make informed business decisions and successfully achieve overall business goals. Recommend design enhancements based on UX design standards and best practices.

Feb 2012 - Sep 2014

Marketing Analyst

Intouch Solutions

Key Successes:

  • Part of a team responsible for developing successful benchmarks that helped our client deliver record volume growth, achieve all-time share highs, increase the value of an average prescription, gain company wide recognition, and win Brand Team of the Year.
  • Worked on a key project, that involved collecting and analyzing registration form data for all brands across an enterprise
  • Gained company wide recognition by being part of a team that won an internal company challenge, developing an app that would revolutionize web reporting with today’s evolving technology trends.

Produced dashboard reporting along with insights and recommendations. Assisted implementation developers with planning, implementation and testing of all new or revised website tracking and functionality. Collaborated with various internal departments to implement initiatives, develop and deliver cohesive recommendations and global reports to clients. Maintained partnerships and coordinate efforts with third party agencies to deliver cohesive reporting to clients.

 

Jan 2011 - Jan 2012

Web Analyst

Clickspeed Marketing

Key Successes:

  • Analyzed buyer and supplier data and implemented changes that generated more leads for buyers that increased company revenue.
  • Reached targeted goal with exclusive buyer of 150 leads a day while keeping cost-per-lead and default rates down.

Managed web analytics reporting and present to senior management as well as clients. Responsible for driving web traffic using SEO and PPC campaigns to increase volume and revenue in online lead generation. Generated traffic and drove advertising through various avenues of social media, blogging, and videos. Wrote copy for websites and ads. Participated in; planning, designing, writing and implementing major campaigns. Assisted various departments and helped research for brand creation. Worked with the list management team to generate and drive traffic for major campaigns. Worked with clients and provided them with recommendations that would help ensure they achieved their overall business goals. Assisted with; planning, testing, and the implementation of new and/or revised IT integration.

Jan 2009 - Jan 2011

Web Coordinator

Forrest T. Jones

Key Successes:

  • Managed, coordinated, and successfully launched insurance product website that provides field agents with the resources needed to generate and increase sales.
  • Implemented newly signed associations website pages and developed analysis and reviews of association’s independent websites.

Coordinated the upgrade and maintenance of internal and external company websites. Analyzed website activity and produced regular reporting. Improved Search Engine Optimization (SEO) by optimizing web copy, implementing SEO tags and keywords with web development vendor in order to improve rankings. Assisted with the development and implementation of marketing and social media strategies. Audited websites to ensure all content is current and all links are working properly. Managed and assisted in all website projects with regards to development, implementation and testing. Maintained, changed or added web copy via a content management system. Updated procedure manuals and maintained website standards documentation.

Jan 2005 - Jan 2009

Marketing Analyst

H&R Block Financial Advisors

Key Successes:

  • Managed email campaigns that increased user activity and adoption of electronically delivered statements. Met or exceeded projected goals for electronic statement adoption the last two years saving the company thousands of dollars in printing and postage fees.
  • Successfully launched website re-branding project – Managed the re-branding project, gathered inventory of pages and forms, style sheet configurations, created flow charts, and wire frames. Gathered all business requirements and performed QA testing.

Marketed, promoted, and increased website activity. Developed and maintained marketing plans and calendars to ensure on-time delivery of all ads and campaigns. Generated SQL queries, analyzed website data and user engagement, distributed reports and led monthly metrics meetings with senior management. Implemented website tracking tags. Conducted and evaluated competitive research and analysis on competitors and current website trends. Performed user-acceptance testing, and followed UX standards. Collaborated with outside ad agencies and assisted with the development of content and materials for online marketing.

Jan 2002 - Jan 2005

HRIS Specialist

H&R Block

Key Successes:

  • Trained and managed six contractors who provided support to employees encountering issues with a newly implemented PeopleSoft Self Service benefits system.

Contracted for H&R Block, Inc. as a Procedures Development Specialist. The position involved revising and posting tax training policies and procedures via the web while also maintaining a database. Moved into an HRIS Specialist position that later evolved into a permanent position. As an HRIS Specialist, assisted and contributed to the implementation and upgrades of system enhancements. Developed test scenarios to adequately test PeopleSoft HRMS. Compiled, prepared, reviewed and/or reconciled a variety of reports; including regulatory and government reporting. Developed documentation on website enhancements and conducted training sessions.

Jan 2001 - Aug 2001

Market Coordinator

Voicestream Wireless
  • Contributed and participated in a successful launch of VoiceStream Wireless in the St. Louis market.
  • Maintained dealer co-op accruals, calculated monthly net and gross activations for commission reporting and financial statements.
  • Maintained all aspects of dealer advertising.
Feb 2000 - Jan 2001

Project Manager: New Business Development

Bridge Information Systems
  • Project managed one of the largest launches of a new product with a user count of 25,000.
  • Managed large-scale implementation & migration efforts in the US Region.
  • Tracked, monitored, and reported all aspects of assigned projects and provided weekly status reports on open projects. Assisted with network configurations and requirements gathering.
  • Traveled to client sites to insure all implementations proceeded as planned
Jan 1998 - Jan 2000

Project Coordinator: Legacy Prduct Conversion

Bridge Information Systems
  • Managed a conversion of over 200 clients from existing legacy systems to Y2K-compliant infrastructures.
  • Maximized revenue with effective process management.
Jan 1997 - Jan 1998

Account Analyst - LTD Help Desk

Sprint
  • Managed the Local Telephone Division helpdesk for customer related issues.Researched and resolved issues for business office representatives, clients, and other various departments.
  • Generated monthly reports and provided status updates on call levels to management.
  • Maintained LTD call database and created database forms.

Education

Education
Jul 2006 - May 2008

Master of Business Administration (GPA 3.79)

Baker University
Jul 2001 - Aug 2005

Bachelor of Science Business Administration - eBusiness

University of Phoenix

Interest

Working with the latest tools and technology, research, analysis, project management, social media, networking, UX design and behavioral economics.

Software and Technical Proficiencies

Data Visualization Tools

  • Tableau

Adobe Software

  • Acrobat 9 Pro
  • Photoshop
  • ImageReady CS

CRM Tools

  • Clarify

Email Marketing Tools

  • CheetahMail

Human Resource Systems

  • PeopleSoft 8.0 & 8.8
  • AS/400

Lead Generation & Loan Management

  • Clarity
  • Lead Six/LeadSourcer (lead gen software)
  • XWare

Project Tracking Tools

  • JIRA
  • MS Project

SEO, PPC, and Keyword Research

  • Google Adwords
  • WordStream

Survey Tools

  • Survey Monkey

Web Analytics & Database Tools:

  • Adobe SiteCatalyst & Ad-Hoc Analysis (formerly Discover), Report Builder
  • SessionCam
  • Google Analytics
  • Business Signatures
  • WebTrends
  • MicroStrategy
  • Crystal Reports
  • SmarterStats
  • SQL
  • TOAD for Oracle Tool

Web Content Management Systems, Languages, & Resources

  • HTML
  • Joomla
  • Ektron
  • MS FrontPage

Microsoft Office

  • Professional Suite
  • Project
  • Visio