Christine Pizzo

Christine Pizzo

JOURNALISM ° MEDIA & PUBLIC RELATIONS °

Fresh, innovative & enthusiastic writer & communications specialist with a passion for the world of media and advertising.

KEY ACCOMPLISHMENTS

Recognized in the Who’s Who Among Students 2005

College Recruiter/Liaison/Career Day Host assigned to Menchville High School 2005-2006

Honors Delegate & Host, Radford University 2005-2006

Dean’s List, Radford University 2005-2008

Executive Council Historian & Activities Chair, Zeta Tau Alpha, Eta Nu Chapter 2007-2008

Relay for Life & Susan G. Komen Breast Cancer Foundation Walks & Fundraisers 2004-2010

Voluntary educational tours involving extensive travel to 11 Countries in Europe & North America

QUALIFICATION HIGHLIGHTS

ADVERTISING & SOCIAL MEDIA

Built interactive digital brand personalities boosting fan engagement ° Knowledgeable at gauging engagement triggers, effective posting times and future sentiment towards a brands interaction with fans ° Solid team member for researching, crafting and brainstorming unique ideas for Request for Proposals

RECRUITMENT & MANAGEMENT

Experience in recruiting, interviewing & hiring to include quarterly & annual employee reviews ° Creation of policy & procedure manuals ° Web design & management of personnel related sites ° Overseeing & motivation of staff performance & production

PUBLIC RELATIONS & MARKETING - Strong background in product & service via use of various marketing tools to include:  Web design & management, planning & hosting of public promotional events & designing of advertising brochures & pamphlets  °  Maintaining informational databases on advertising protocols of both national & international news & magazine corporations

RESEARCH, WRITING & EDITING – Over 6 years of experience in research, writing, editing & publishing to include video & live interviews  ° Conducting a variety of research & validating information for news articles & web sites ° Creating lay-outs for newspapers & advertisements ° Successfully published many articles & documentaries on current events, public opinion, advertising & employee events

PROJECT MANAGEMENT & ORGANIZATION – Assisted with the planning & implementation of several projects & public events ° Assisted in campaign marketing & advertising projects

Work History

Work History

Editorial Section & Layout Editor; Staff Writer

The Tartan

°Interviewed, hired & oversaw daily performance of a 12 member editorial staff

°Published over 40 Articles on sports, current events,breaking news & student interests

°Handled all public inquiries & letters to the Editor

°Attended community events & Faculty/Student Senate meetings for article content & topic collaboration

°Redesigned & edited Editorial section layout using Adobe inDesign

°Acted as lead spokes-person for sensitive material articles

°Verified facts & ensured adherence of strict guidelines in regards to legal policies & procedures

°Met time-sensitive publication deadlines

°Edited & approved final drafts prior to publication

May 2011 - Oct 2011

Social Media Strategist & New Business Executive

Siddall, Inc.

ºGrew the State Fair of Virginia Facebook page fan base from 11K to 25K+ in 5 months

ºCrafted a phased social media strategy for the 1,000 Homes for 1,000 Virginians Campaign (Pro Bono)

ºActed as Community Manager for 3 client Facebook pages and Siddall, Inc.’s Facebook page

ºCreated the idea for a interactive tab located on the SFVA Facebook page that prompted viral sharing

ºGrew the Meadow Highland Games & Celtic Festival Facebook page from 20 to 700+ fans in 1 month

ºResearched, organized and developed all the copy, content, photography, ‘game’ ideas, FAQs and interactions with fans for the SFVA & MHGCF Facebook pages

ºWrote and compiled the award submission for the 2011 IAFE Awards in the Social Media Category

ºCapitalized on outreach efforts on other Facebook pages and Twitter to locate new fan base

ºResearched, brainstormed and wrote copy for New Business Requests for Proposals

Dec 2010 - May 2011

Communications Analyst/ Marketing Specialist

Genworth Financial

°  Proposed alternative 'green' method of issuing Annual Community Report, as an e-magazine to 10,000+ internal & external resources

°Project management for numerous company-wide events & communications: Annual Community Report, Quarter Earnings, Senior Level Meetings, GENPAC, Women's History Month, Annual Food Drive, Health Risk Assesment, Compass Awards, Team Genworth Awards, Black History Month, etc.

 °Redesign and layout of Internal Newsletter The Genworth Chronicle & Annual Community Report, both distributed to over 6000 employees

°  Revamp of internal emails by creating modern look & feel of headers & layout 

°Draft & post intranet articles on a continuos basis--over 50 published articles to date

°Conducted company-wide surveys & related summary to executive leaders

°Provide strategy & resource support to numerous departments for their communication campaigns  

Nov 2009 - Jul 2010

Fashions Dept. Logistics Assistant

AAFES Dan Daniels Distribution Center

°Provide administrative support to Fashions Department by generating & distributing a variety of reports to include: Daily Merchandising, Sales Histories & Profit/Loss Margin Reports utilizing Teradata & WMS

°Maintain inventory, seal issue & shipping logs

°Handle national & international vendor inquiries

°Assist Fashions Processing Department as needed to generate departmental activity reports

Sep 2008 - Dec 2008

Advertising & Editorial Intern

New River Voice

°Created & Edited over20 Articles selected for publication in the New River Voice

° Conducted live video interviews on current events & public opinion using iMovie & YouTube

°Interviewed government personnel,political figures & local businesses to collect article content

°Directly involved with launching the “My Voice Matters” Campaign

°Designed & handled online marketing & advertising with Adobe Photoshop & Dreamweaver

Networked with local business owners to sell advertising space

Jun 2008 - Aug 2008

Internal Communications & PR Intern

Canon U.S.A.

°Created over 38 Articles selected for publication in “imagine Magazine”

°Wrote & published press releases for PR Department on newly released technology

°Wrote 2 book reviews for publication in“insight Magazine” (the corporate quarterly report for Canon VIP)

°Assisted with layout, copying & editing of promotional, advertising, seasonal flyers & magazine articles

°Interviewed Canon employees to collect article content & maintained the company personnel website dedicated to company events, functions, & employee areas of interest

°Collected information & maintained database of tutorials, advertising protocols, policies & procedures for several Long Island publications

°Acted as Canon representative to host & serve at the Annual Non-Disclosure Agreement Tour (an event introducing media to new products not yet available to the public)

Education

Education

Skills

Skills

Exact Target

Final Cut Pro

Utilized to create, edit and produce news packages, live interviews and clips for availabilty by cd, tape or on the web.

iMovie

Filmed, edited and produced multimedia video packages available on the web.

Audacity

Recorded, edited and published audio clips for news articles, interviews and educational purposes.

Adobe Photoshop

Created many banners, billboard ads, marketing campaign products, website graphics, photo changes and enhancements and more during personal, professional and educational use. Most notable are website advertisements for the New River Voice and my portfolio website.

Adboe Pagemaker

First used this in high school to create our first school Newspaper.

Adobe Illustrator

Adobe InDesign

Edited Layout for the Editorial Section of the Tartan Newspaper for Radford University, the Lion's Roar Newspaper for Menchville High School and multiple college course assignments.

Adobe Flash

Created animated web banners, advertisements and a personal logo for my portfolio website.

Adobe Dreamweaver

Utilized this to create professional and personal websites, which are launched and viewable on the web.