Owner, SEO/SEM Specialist
Ozone Search Engine Marketing Corp.
Provide search engine optimization (SEO), search engine marketing (SEM), social media marketing, web analytics, and general online marketing consulting and services to technology clients. Project Highlights:
Gazaro: Currently leading the development and implementation of an SEO program for www.gazaro.com. Key highlights and results:
- 250% growth in organic search engine traffic in first 2 months.
- Develop and deliver campaign performance Score Card to track and adjust progress toward SEO goals. Score Card builds upon available stats (AWStats) and analytics (Google Analytics) metrics to derive core SEO key performance indicators (KPIs).
Ozone Search Engine Marketing: Development and promotion of company website www.ozonesem.com. Key highlights and results:
- Site copywriting and development based on WordPress blogging platform.
- SEO results: Currently #4 on Google.com for "Ottawa SEO" and #1 for "Ottawa SEM."
- Developed "7 Common Web Design Mistakes That Destroy Your Search Engine Traffic" campaign including landing page and 7-part email autoresponder series. Achieved 10% click-to-signup conversion rate.
Apption Software: Provided marketing management and support leading up to the launch of Gazaro.com, an intelligent shopping engine incubated by Apption. Key highlights and results:
- Coordination and management of Gazaro.com alpha-trial program including implementation of visitor tracking and feedback mechanisms (page / site level surveys and analytics), email marketing to registered user-base, and reporting and recommendations.
- Researched and wrote marketing plan for Gazaro.com. Areas of concentration included competitive and market analysis of the comparison shopping engine space, positioning and messaging.
- Supported the Apption team in their efforts to secure investment for the site.
- Kaben Wireless: Lead the complete redesign and redeployment of Kaben's corporate site onto a Joomla CMS. This included information architecture analysis and recommendations, modification of the CMS deployment to make it search engine friendly, subcontracting of web design and development, and ongoing client communication and project management.
- Tomoye: Completed search engine optimization of www.Tomoye.com (previous site) and delivered comprehensive search / social media marketing competitive analysis of a high profile competitor.
- VoIPshield: General search engine marketing and optimization consulting including analysis and delivery of SEO site audit, search engine optimization of site based on Joomla CMS, implementation of Google Analytics and executive dashboard, and Google AdWords consulting to improve CTR and CPC.