John Somerton

Key Skills

  • Search Engine Optimization (SEO)
  • Pay per Click (PPC) Marketing
  • Google AdWords
  • Google Analytics
  • Website and Blog Development and Promotion
  • Web and Email Copywriting
  • Email Marketing
  • Product / Project Management
  • Full-lifecycle Software Development
  • Written and Verbal Communication
  • Creative Problem Solving

Summary

Versatile web and software professional with eleven years of progressive experience as a software designer/developer, project manager / business analyst, product manager, and online marketing specialist, with the past two years as a self-employed consultant providing search engine optimization (SEO) and general online marketing services.

Broad tactical and strategic experience in developing, managing, and marketing websites and software products. Unique blend of creativity, technical and business savvy, product and market vision, and the drive to make that vision a reality.

Combine proficiency in software processes and professional services delivery with business acumen and marketing skills to drive market facing projects to successful completion.  Google AdWords Qualified Individual.

Visit me on LinkedIn - http://www.linkedin.com/in/johnsomerton

My Blog at Ozone Search Engine Marketing - http://www.ozonesem.com/blog

Testimonials

"John did a great job on a tight budget getting our website up to snuff from an optimization perspective. He has definitely helped us get some google juice."

Top qualities: Great Results, Expert, High Integrity

- Paul Dombowsky, Director of Marketing, VoIPshield

“I've worked with John on several successful SEO projects for different technology companies. With each project he was able to provide a high level of analysis and insight into SEO best practices and how to practically apply them to drive results for PR and marketing.”

- Maggie Patterson, Marketing/PR Consultant

Work History

Work History
Mar 2007 - Present

Owner, SEO/SEM Specialist

Ozone Search Engine Marketing Corp.

Provide search engine optimization (SEO), search engine marketing (SEM), social media marketing, web analytics, and general online marketing consulting and services to technology clients.  Project Highlights:

  • Gazaro: Currently leading the development and implementation of an SEO program for www.gazaro.com. Key highlights and results:
    • 250% growth in organic search engine traffic in first 2 months.
    • Develop and deliver campaign performance Score Card to track and adjust progress toward SEO goals.  Score Card builds upon available stats (AWStats) and analytics (Google Analytics) metrics to derive core SEO key performance indicators (KPIs).
  • Ozone Search Engine Marketing:  Development and promotion of company website www.ozonesem.com. Key highlights and results:
    • Site copywriting and development based on WordPress blogging platform.
    • SEO results: Currently #4 on Google.com for "Ottawa SEO" and #1 for "Ottawa SEM."
    • Developed "7 Common Web Design Mistakes That Destroy Your Search Engine Traffic" campaign including landing page and 7-part email autoresponder series. Achieved 10% click-to-signup conversion rate.
  • Apption Software: Provided marketing management and support leading up to the launch of Gazaro.com, an intelligent shopping engine incubated by Apption.  Key highlights and results:
    • Coordination and management of Gazaro.com alpha-trial program including implementation of visitor tracking and feedback mechanisms (page / site level surveys and analytics), email marketing to registered user-base, and reporting and recommendations.
    • Researched and wrote marketing plan for Gazaro.com.  Areas of concentration included competitive and market analysis of the comparison shopping engine space, positioning and messaging.
    • Supported the Apption team in their efforts to secure investment for the site.
  • Kaben Wireless: Lead the complete redesign and redeployment of Kaben's corporate site onto a Joomla CMS. This included information architecture analysis and recommendations, modification of the CMS deployment to make it search engine friendly, subcontracting of web design and development, and ongoing client communication and project management.
  • Tomoye: Completed search engine optimization of www.Tomoye.com (previous site) and delivered comprehensive search / social media marketing competitive analysis of a high profile competitor.
  • VoIPshield: General search engine marketing and optimization consulting including analysis and delivery of SEO site audit, search engine optimization of site based on Joomla CMS, implementation of Google Analytics and executive dashboard, and Google AdWords consulting to improve CTR and CPC.
Jan 2006 - Feb 2007

Product Manager

http://www.voipshield.com
  • Productized alpha-grade software product. Developed and executed productization plan. Ownership of product Plan-of-Record and feature content. Created and implemented fulfillment processes. Brought product to market general availability (GA).
  • Developed sales and marketing collateral including product data sheets, web copy, and price list.
  • Created pricing model to preserve profits while allowing the product offering to scale to different market segments.
  • Participated in industry trade shows speaking with and giving demos to potential customers and partners.
  • Extensive experience developing PowerPoint slideware targeted at customers, partners, senior management, investors, and venture capitalists.
  • Ownership and development of market requirements definition for upcoming line of products.
Sep 2003 - Jan 2006

Project Manager, Professional Services

Ubiquity Software Corp.
  • Project manager / business analyst for four custom VoIP solutions. Responsibilities include pre-sales requirements gathering, technical proposal generation, customer interaction and management, project planning, and ownership of functional requirements, software requirements, and test plan documents.
  • Senior software developer on a number of VoIP and IP-based conferencing products and projects.
Feb 2001 - Aug 2003

Senior Software Designer

  • Awarded United States Patent 7242862 - “Network diagnostic tool for an optical transport network”, 2007
  • Conducted product demonstrations of key benefits and features of an optical network management product to tier-one customers, executive team, board of directors, and investors. Contributed to securing $10M in investment capital.
  • Gathered and solidified end-user requirements in leading the design and development of one product and two key features through the full-lifecycle development process. Lead selection of software development tools including vendor negotiation.
Nov 1999 - Dec 2000

Software Developer

  • Development lead for two components of a distributed e-Business / IP services monitoring application. Scoped, designed, and developed web and IP services monitoring features.
  • Acted in the role of sales engineer as needed, and contributed in obtaining two major customer wins. Directly provided ongoing consultation and support for those customers.
Jun 1998 - Nov 1999

Software Designer

http://www.alcatel.com
  • Brought network management features through the full software development cycle. Features were primarily in the area of bandwidth commissioning and network fault recovery, and involved detailed understanding of graph theory and network routing algorithms.

Education

Education
Sep 2005 - Apr 2006

Continuing Studies

http://www.uvic.ca

Completion of three continuing studies courses toward a certificate in Public Relations.

Certifications

Certifications

Qualified Individual, Google Advertising Professional

Google