Senior Marketing Manager, Medicare Supplement Acquisition
Plan and implement multichannel marketing strategies for highly-regulated AARP-branded Medicare supplement Insurance plans, with a focus on spend optimization.
- Responsible for segment strategy and performance across direct response campaigns direct including mail, DRTV and e-growth channels
- Utilize key elements of branding, position and market intelligence to define and develop corporate identity
- Conduct market research via focus groups, internet, internal member database and call center
- Oversee and collaborate with multiple cross functional teams including data analytics, finance, competitive intelligence, compliance, art and production
- Manage and mentor four marketing associates to ensure project success and promote growth within the department