Jeannie Lucas

  • Smyrna US-GA
Jeannie Lucas

Work History

Work History
Nov 2006 - Jun 2012

Senior Marketing Manager, Medicare Supplement Acquisition

UnitedHealth Group

Plan and implement multichannel marketing strategies for highly-regulated AARP-branded Medicare supplement Insurance plans, with a focus on spend optimization. 

  • Responsible for segment strategy and performance across direct response campaigns direct including mail, DRTV and e-growth channels
  • Utilize key elements of branding, position and market intelligence to define and develop corporate identity
  • Conduct market research via focus groups, internet, internal member database and call center
  • Oversee and collaborate with multiple cross functional teams including data analytics, finance, competitive intelligence, compliance, art and production
  • Manage and mentor four marketing associates to ensure project success and promote growth within the department
Dec 2004 - Jul 2006

Marketing Manager

GMAC Commercial Mortgage

Developed and executed marketing projects including collateral material, special events and promotions, newsletters, presentations and Web sites for over 100 offices globally.

  • Effectively gathered feedback from field agents and conducted market research to develop strategic plans and strategies for local and national sales growth
  • Managed e-marketing and direct mail programs for North American Operations group; partnered with IT department to develop successful e-Alert system for agents to easily target market GMACCM listings; tracked results
  • Provided strategic direction for conferences and events; coordinated trade booths, receptions and sponsorships; oversaw over 100 events per year; conducted surveys and shared results with leadership
  • Instrumental in the development of conference/event management, internal fulfillment and event Web sites.  Managed sites and identified and implemented ongoing site improvements
Sep 2000 - Dec 2004

Public Relations Manager

Harleysville National Corporation

Developed and executed all public relations efforts for this $2.7 billion corporation, including a private banking group and 45 branch offices. 

  • Maximized PR opportunities by writing both financial and feature press releases, pitching stories, monitoring editorial calendars and tracking media coverage.  Built solid relationships with local reporters, resulting in several feature stories in Philadelphia Inquirer, Philadelphia and Allentown Business Journals and local newspapers
  • Wrote effective internal and external communications including CEO employee communications, shareholder and consumer letters, brochures and ads
  • Coordinated internal and external publicity for annual corporate initiatives including March of Dimes Walk America campaign, Juvenile Diabetes campaign and various fundraisers
  • Organized grand opening celebrations, branch sweepstakes, employee events, shareholder meetings and other bank and corporate events
Jun 1996 - Aug 2000

Sales Agent/Public Relations Coordinator

Prudential Rittenhouse Realty Group
  • Licensed sales agent – successfully marketed and sold residential properties
  • Developed press releases and wrote ad copy 
  • Planned and managed community PR events 
Mar 1995 - Jun 1996

Editor/proofreader

AEL Defense Corporation

Edited government defense proposals.

Aug 1993 - Sep 1994

Ad Designer

Volt Information Sciences

Designed and edited newspaper and phone book advertisements using Corel Draw, Quark Xpress and proprietary software.

Education

Education
Sep 1988 - May 1993

Communications

Temple University

Reporter and layout artist for the Temple News (school newspaper); Contributed stories to the Temple Times (school news magazine); Member of the women’s rowing team

Professional Affiliations:

·      Philadelphia Direct Marketing Association                *Multiple continuing education courses and seminars in direct marketing and social media 

·      Insurance Direct Marketing Professionals

·      Philadelphia Public Relations Society

·      Marketing Association Network

·      National Association of Realtors                                                                  

              *Multiple continuing education courses and seminars in direct marketing and social media

Skills

Skills

Dreamweaver

Photoshop

Adobe Acrobat

Quark Xpress

Microsoft Office

Microsoft Suite - Word, Excel, Publisher and Power Point

Summary

Results-driven marketing professional withover 15 years integrated marketing and public relations experience across several industries - commercial real estate, financial services and healthcare. Utilize market intelligence, analytics and key elements of branding for strategic targeting and messaging to maximize results.Relationshipbuilder recognized for aligning objectives across corporation and creating inter-department team communication models that break down barriers.

Professional Strengths

Market Differentiation and Branding

PR Strategy

Strategic Event Planning

Project Management

Creative Development

Promotions

Project Management

Product Management

Digital Marketing

Budget Management

Marketing and PR Copywriting

Health Literacy and Plain Language

Awards

♦ Received Corporate Innovation Award for integrating health literacy/plain language initiative into corporate culture. 

♦ Received United spot awards in 2008, 2010 and 2011 for contributions to the marketing cross functional team.

Interest

Tennis, yoga, painting, NFL and college football, crossword puzzles, readingMake-A-Wish and Meals on Wheels volunteer