Throughout the years of insight gathering it has become evermore evident that marketing and advertising are rooted in behavioral modification in its simplist form. Brand building is directly a result of preference and engagement. I have continually learned to consider the entire brand experience, not just advertising, when it comes to creating communications programs in the business categories for the various clients whom I have had the privilidge to work for. We always made every effort to change perceptions and behaviors with the best of engaging ideas targeted at audience emotions, intellect, sense of humor, and even their gut. We excelled at leading brands to culturally revelant places where they can be personally embraced and where true behavior change can be accomplished. Now, with the expansiveness of Web2.0 we capitalize on the value of social media and relationships. And, along the way I have had the pleasure to cultivate talent; bright and ambitious individuals who like the room and toolbox they need to do their job and reveal in their successes.
- Bloomfield Hills US-MI