John Silvestri

Work History

Work History
Jun 2007 - Jan 2009

President & GM / LitterMaid Pet Products

Applica / Salton Consumer Products

One of seven Executive Officers of this $ 1billion privately held consumer packaged goods company with such well known brands as Black & Decker, George Foreman Grill, Toastmaster, Russell Hobbs and LitterMaid; the worlds leading automatic litter box. Full P&L and day to day operational responsibility for Applica's newly created pet products business unit

Improved EBITDA by 23% via channel expansion,  new products, quality improvements

Pioneered first successful international launch including Europe and Germany

Implemented various quality control measures / Reduced defectives by 28%

Instituted differentiation strategy for Walmart, Target, Internet, Pet Specialty, Clubs and Veterinarians

Developed first ever automated waste mgmnt. system for small dogs /Proj. $20MM  first year.

Forged strategic alliances with industry leading pet products companies, i.e. Arm and Hammer

Totally redesigned current product line and packaging for major re-launch in 2nd qtr, 2009

Developed end-cap video display program for Petco and Petsmart / Tests show 160% sales lift

Introduced 27 new products and line extensions to the pipeline to be lauched in 2010 and 2011

Reduced freight costs by 40% by moving some manufacturing from China to Mexico / improved CM from 26% - 34%

Jan 2005 - Jan 2007

President / Farnam Pet Products

Central Garden and Pet

Full P&L accountability for this $75MM animal health care business unit including such leading regulated and non-regulated OTC brands as Bio-Spot, Adams, Comfort-Zone, Sulfodene, Zodiac and Scratchex. Acquired IN 2006 by Central Garden and Pet Co., a $1.8 Billion dollar publicly traded conglomerate

Grew net sales from $42MM to $76MM in less than three years. EDITDA from 22% to 29%

Pioneered first successful expansion in to the FD&M , including eleven new items @ Wal-Mart

Improved market share with Petsmart and Petco 40% and 32% respectively via new branding strategy 

Improved product margins on bio-Spot by over 10% via manufacturing synergies / $1MM inc profit

Implemented new cost to serve pricing model / avg. 18% improvement in customer profitability.

Broke down silos between functional departments/ Modeled the way to improved teamwork

Repositioned Flea and Tick products as more ethical and premium and was able to take a 50% price increase; improved sales and contribution margins by 32% and 24% respectively during first six months of launch.

May 2002 - Jan 2005

EVP Sales and Marketing

Nursery Supplies Inc.

Reported to the CEO. Led all aspects of sales and marketing and $124MM in domestic and international sales for the nation's largest manufacturer of plastic growing containers for the nursery industry. One of four Executive VP’s / Company Officers making up the Executive Team that ran the day to day business.

Led recovery from a failed acquisition, increased sales by 32% and EBITDA from 6% - 25% in 3 yrs.

Developed new performance based distributor program rewarding sell-through as opposed to load-in

Forged strategic alliance with Dutch mfg. leading to expansion in to the European market  / $12MM

Improved effectiveness of sales team via new compensation plan based on teamwork and profitable growth

Introduced a series of innovative, value-added products contributing $11MM in incremental business

Aug 2000 - Feb 2002

Sr. VP Sales and Marketing

Poore Brothers

Reported to the President & CEO. Responsible for all aspects of the company's sales and marketing for this publicly traded $57MM snack foods manufacturer producing national and regional brands including TGI Fridays, Poore Brothers, Tato-Skins, Cinnabon, Boulder, Bob’s Texas and Pizzaria’s. Also produces private label products.

Increased annual revenues from $35MM to $57MM in 18 months, improved net income by 400%.

Launched company's first national brand (T.G.I.Friday's Snacks) achieving 63% ACV distribution including Wal-Mart Sam’s, Costco, Target, Kroger, Safeway, Walgreen’s, Circle-K, AHOLD, Publix, Super Valu.

Developed sales organization from ground up recruiting Fortune 500 talent and best of class brokers

Partnered with SAM’s Club on proprietary pallet program resulting in $10MM in sales over eight months.

Aug 1998 - Aug 2000

Regional Vice President

Brach's Confections

Reported to the Vice President Sales of this $500MM confectionery company with responsibility for the eastern half of the US and Canada and $186MM in sales. The company produces such well-known brands as Star-Brite Peppermints, Andes, HI-C Fruit Snacks, Smucker’s Jelly Beans and Pick-A-Mix

Improved customer profitability an average of  27% through more effective and efficient trade spending 

Developed bulk candy DSD program resulting in $24MM incremental sales  / 32% Mkt. Share Increase

Implemented improved broker commission program based on profitable growth hurdles  

Transitioned sales team from deep price discount selling to a conceptual, fact based selling strategy

1983 - 1998

National Sales Director


Reported to VP of Sales. Led a 126 person organization of 32 cross-functional key customer teams for this 15 billion dollar confectionery, pet food and food products manufacturer of leading brands like Snickers, M&M's, Pedigree and Uncle Ben's. Managed $612MM of the company's domestic confectionery volume. Also: Region Manager / Charlotte, NC. (1990-1995) District Manager / New Orleans, LA. (1987-1990) Unit Manager / Oklahoma City, OK. (1983-1987)

Apr 1979 - Apr 1983

Unit Manager

Procter & Gamble

Led a Unit of six sales representatives covering the top grocery chains within the New York metropolitan market for P&G's largest division. From 1979 to 1981 held various sales positions including Mdsr., Sales Rep. and District Field Rep. Top Unit in the country for sales growth and financial performance 1981 and 1982


1974 - 1978

BS Business Admin.

Fordham University


Accomplished President and General Manager with extensive consumer packaged goods and durables background Demonstrated track record of generating rapid, sustained profitable growth, building market share and developing high performing teams. Excels in entrepreneurial, growth oriented environments

Demonstrated Track Record of Growing Market Share and Sustained, Increased Sales and Profitability

Strong Acumen  Developing And Executing Financial Plans, Operational Resources

Full P&L Accountability

Large and Small Company, Domestic and International CPG Experience 

Responsible for up to $600MM Sales

Experience Leading Acquisitions, Mergers, Strategic Alliances / Both B2B and B2C experience

Established Relationships With Majors i.e. Walmart, Target, Kroger, Petsmart, Fressnapf, Carrefour  

Progressively Responsible, Multi-Functional Career Path / Strong Sales And Marketing Background  

Especially Effective Developing New Products, Channel Extension,New Markets, Global Expansion

Skilled Managing Internal And Outsourced Mfg.Operations / Key Contacts In China And Mexico

History Of Building High Performing Teams  / Recruiting and Retaining Best Of Class Talent

Egalitarian Leadership Style /  Excels At Inspiring Vision-Action 


Ideally suited as President / CEO for small, growth oriented business or SVP Sales and Marketing with a larger organization.