“Three Hires for the Price Of One”
Sales, Training and Marketing Executive
Marketing and Communications: (B2B and B2C)
Known for the creation, implementation and management of modern marketing and PR campaigns for existing and/or start-up brands in the beauty, medical esthetic, fashion, and medical device industries. Track-record engineering strategies resulting in accelerated break-even rates, for members of large medical spa network. Published author of internal and external communications, MarkCom collaterals, e-blast campaigns, social media blogs and forums, training manuals, advertorials and newsletters supporting national and international clients.
Corporate Training/Development and Instructional Design
Award winning Training Manager, seminar facilitator and instructional designer. Professionally trained as platform speaker, with experience conducting live/virtual meetings and conferences. Customized instructional design and delivery of 100+ curriculums, manuals, POS collaterals, interactive power-point presentations and leaders’ guides. Accomplished, published author of trade articles, ads, editorials and advertorials; copy writer for web content, press releases, marketing brochures and information kits. Expert in compelling, animated Power Point presentations. Author, director and narrator of audio, video and DVD training and marketing programs for clients and employees. Facilitator of ‘Train the Trainer’ sessions for new and developing trainers/presenters.
Team Leadership and Department Management
Over a decade of experience building and managing high-performance Education, Marketing, Sales and Operations Teams that function in a healthy, collaborative manner and produce exceptional results. Proven ability to coach and enhance team performance so that members meet and exceed corporate sales goals. Stake-holder management philosophygenerates collective and individual buy-in on initiatives and projects. Manage labor costs and engineer seamless personnel changes through proactive budgeting and growth planning. Equally effective managing 1099’s versus direct employees; international as well as U.S. based direct reports. Successfully built and managed team of Field Ops Managers to call on large network of Medical Spas throughout US and Canada from 2006-2008. Developed first place sales team which supported cosmetics business in medical and day spas, across a 10 state area, in 2008-2009. Founder of two networking groups on Linked In: Beauty Lab M and Beauty News Wire.
Operational Analysis and Performance Enhancement
Provide operational assessment, evaluation and turn-around plans for client-owners of retail spa and/or beauty businesses that are failing to meet goals and quotas. Assembled and supervised a team of field-based Operations Managers responsible for providing operational ‘performance analysis and enhancement’, in the form of turn-around support, to medi-spa owners across North America.