Providing leadership, education, sales training and developmentto 15 sales offices while maintaining a staff of four direct reports. Responsibilities include: pricing, inventory management, forecasting, developing business plans / strategies, internet sales, identifying sales targets, training, recruiting and motivating Account Executives. Lead both National and National Direct sales efforts from a satellite office in Los Angeles.
•Successfully overcame a -60% annualized churn rate by developing customized promotions, sponsorships, internet campaigns and by developing Customer Care presentations that demonstrated results after the sale
•Created an “Out of the Box” Wal-Mart toy promotion in third quarter (Off Season) that generated over $1.7 Million in new business over the course of two years
•Lead and implemented a sports vendor co-op promotion for State Farm Insurance Agents that produced $1 Million in new revenue over two years by going directly to the client
•Managed communications, set sales objectives, provided sales training and leadership for 15 different sales offices across the country while developing marketing strategies and analyzing performance.
•Hit Revenue goals by selling value, optimizing rates and managing inventory for 52 networks including: ESPN, USA, TBS, TNT, Discovery, Lifetime, Nickelodeon, Disney, MTV, CNN, Fox News
•Created custom promotional opportunities that implemented guerilla marketing techniques to grow my share of businessfrom several under performing accounts: BMW +603%, SAAB 307%, Safeway +121%, Coldstone Creamery +100%, James Hardy Siding +100%, Esurance +100%
•Sold Comcast.neta top ten website delivering more impressions than You Tube
•Only Manager in the division to hit my corporate 2008 budget during a difficult year delivering a +6% increase to budget (+128% over 2007 actual)