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Work experience

Evangelist

Hosted monthly web seminars, produced annual 2-day symposium for 100+ customers, and represented organization and industry at 15-20 events annually, promoting “best practices” through speaking engagements, committees and networking.

Manager of Government Relations

Liaisoned with U.S state and federal OSHA and EPA officials regarding benefits of services, on-site requirements and customer/community issues.  Co-authored H.R. 4037, a bill that received bipartisan sponsorship and was passed by the United States Congress in August 1998

May 2010Present

Advertising Sales Manager

Times Colonist

Manage the Advertising Sales team and act as liasion to local business organizations such as VIATeC, the Greater Victoria Chamber and the Saanich Peninsula Chamber.

Jan 2009Apr 2010

Director Marketing and Sales

Sector Learning Solutions

Responsible for all aspects of Marketing and Sales for Victoria based Technology Training Company, including new product development, BC Public Sector client relationships, channel partners, community relations and business development.

Aug 2008Jan 2009

Vice President Sales and Marketing

Dark Matter Labs

Wrote initial marketing plan and managed a new product launch in under 30 days for maker of data encryption devices targeted at the credit card storage industry.

20062008

Director of Sales and Marketing

Created a structured, expandable sales department, growing from 9 staff to 25 and increasing revenue 300% in 22 months.  Named the Vancouver Island Technology Company of the Year by VIATeC in 2007.

20042006

Co-Founder, Chief Marketing Officer

The Game Academy

Founded and ran all aspects of a start-up Video Gaming Centre and Gaming Workshop for children aged 9-13, teaching game development and teamwork.  Generated $70,000 in revenue with a $5,000 marketing budget.

20042006

Communications Instructor

United States Marine Corps

Instructed students in an accelerated course on Public Speaking and Communication Skills necessary to accomplish assigned mission on their next tour of duty.  Trained more than 350 Marines in 2 years, with only 10 students failing to make minimum standards

19932004

Director of Marketing - Product Management

Joined as employee number 20 and helped the company grow to 175 employees in 10+ years of service, primarily leading the award winning online business unit-  3E Online .  From zero to $10 million in 3 years.

Education

M.Sc.

About Me

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Bible Collection

Local Connections

Local Business Organizations (Active)

University of Victoria Faculty of Business

Baseball BC - Coaching and Player Development

  • Guest Coach - 2007 U17 Selection Camp (National Silver Medalists)
  • Coach - 2008 Zone 6 Team for BC Summer Games (Gold Medal)

What I Do Well

As an Advisor to Business Owners

  • Identify Your Target Customer and Help You Market Directly to Them
  • Generate High Quality Leads and Ensure that You Follow Up
  • Streamline the Delivery Process so You Can Exceed Your Customer's Expectations
  • Accelerate Your Business Growth

As a Member of Your Management Team

  • Collarborate, Create, and Implement Strategic Plans
  • Lead Cross Functional Teams (Marketing, Sales, Service, Tech, Mfg)
  • Take Ownership of a Product
  • Recruit, Train, Develop and Retain Staff
  • Accelerate Business Growth

As an Auditor for Angel Investors and Venture Capitalists

  • Evaluate a Company's Current and Potential Market Position
  • Review Hiring Practices, Staff Development and Management Team
  • Assess Sales Team Structure and Management of the Sales Funnel
  • Identify Companies that are Primed for Growth

60 Second Elevator Pitch

There are 3 vital connecting points in the process of acquiring new customers and growing your business: 

  • Where potential customers connect with your marketing and advertising 
  • Where leads generated by marketing and advertising connect with the sales process and 
  • Where the completed sale connects with the delivery of the product or service

Weak connections at any of these points leads to customers you do not want, sales you should have had and less repeat business than you deserve. 

I can help you weld those connections tight and accelerate your company's growth. 

Earls