Work History

Work History

Metrics

Daily Deals Metrics Consultant

Over the last year I have consulted at multiple daily deal sites to set up their analytics, analyze their metrics, and optimize their conversion funnels:

  • Set up all analytics tracking including frontend tools and SQL reports
  • A/b split testing for conversion optimization
  • Funnel tracking and conversion analysis
  • Cohort analysis
  • Detailed company metrics reports and analysis
Sep 2009 - Present

Founder

Tech Debate

Tech Debate was created to bring Oxford style competitive debate to important technology topics.  The first debate was held on Net Neutrality and included the key players on both sides of the issue.  The debate can be seen here.

Jun 2011 - Present

Founder

Matchbook

Matchbook is a bookmarking application for places.  

  • Product managed the app from start to finish
  • All UX design
  • Technical Project manager for a 4 person development team
Apr 2007 - Jun 2010

Product Manager / User Experience Designer

Angelsoft.net

Responsible for building Angelsoft.net into the primary deal flow management software used by the worlds Angel Investors and VCs.

  • User Experience Design (Wireframe Portfolio)
    • Handled primary User Experience design
    • High-fidelity UI design and wireframing for all major features
    • Prototyping and user testing
  • Metrics
    • Implemented and ran all core metrics
    • Optimized for conversion rates
  • Product Management:
    • Built and marketed product that drove $700,000 in revenue to date
    • Product roadmap planning to achieve strategic goals
    • Underlying pain-point identification from user feedback
    • Product opportunity identification
    • Requirements gathering from customers and sales team
    • Final feature definition and product specifications for development 
  • Product Marketing
    • Doubled traffic in the last year
    • Managed marketing strategy and implementation
    • Redesigned website and product messaging with clear calls-to-action
    • Marketing included heavy PPC, SEO, Ad buys, PR, and Community Management
    • Handled all PR and Event Marketing with mentions in every major tech publication: http://angelsoft.net/a/angel-capital
    • Managed analytics, data reporting, and funnel tracking
2009 - 2010

Community Committee Member

New York Tech Meetup

The NY Tech Meetup has over 8,000 members, representing people from all parts of the New York technology community.

Responsible for:

  • Networking the entrepreneurial resources across that community.
  • Setting policy to maintain the integrity and strength of the community.
Jan 2006 - Dec 2008

Founder

Robber Baron Music

Robber Baron is a digital music label that fully capitalizes on digital technologies such as p2p, mobile, and social media to build artist awareness.  My goal was to test theories about how a modern label could market and promote music.

Aug 2007 - Aug 2008

Founder

TheEastEnd.net

TheEastEnd.net is a private social network for the Hamptons summer community.  This was a project that I built and managed from the ground up.  My goal was to test theories about how to build a community among a non-technical userbase.

Feb 2006 - Mar 2007

Business Development / Marketing

Supernova Productions Inc.

Supernova is an interactive agency specializing in pharmaceutical and fortune 1000 clients like Waterford Crystal, Comedy Central, and Ricola.

Responsible for:

  • Innovating agency offerings by tapping the potential of social media
  • Generating concepts for interactive projects to meet client goals
Jul 2005 - Dec 2005

Consultant

Island Def Jam

Island Def Jam is a major rock and hip-hop record label.

Responsible for:

•    Consulting on moving content into the digital space and future trends•    Developing proposal for new film division to further leverage content                          •    Developing a plan to utilize pirated distribution networks for artists marketing•    Developing concept for Def Jam satellite radio program and mobile offerings

Jul 2005 - Dec 2005

Consultant

BET Interactive

BET Interactive is the online/mobile branch of the TV station, Black Entertainment Television.

Responsible for

•    Consulting on future mobile trends and leveraging content •    Market research on the mobile space

2004 - 2005

Founder

JS Pro Audio

JS Pro Audio was an online pro audio equipment retailer.

Responsible for:

•    Creating an online pro-audio retail business

2002 - 2005

Inside Sales/Marketing

Paragon Electronic System

Paragon is a manufactures representative in the semiconductor industry.

Responsible for:

•    Primary web designer/developer •    Inside sales representative  supporting a 12 person sales team

Education

Education
2004 - 2004

American University of Paris

Speaking Engagements

Skills

Skills

Metrics

SEO

Omni Graffle

Excel

Google Adwords

Photoshop

Google Analytics