Download PDF

Work experience

Jan 2000Present

Marketing Consultant, Online Marketing

Scheving Inc.
Online Marketing and Business Optimization Not just traffic - Get Results
Jan 2000Jul 2001

Director Ecommerce Solutions

Pride Enterprises
Jan 1996Jan 2000

Manager Marketing Communication

Pride Enterprises
Sep 1989Jan 1995

Johann Scheving, Marketing Consultant
Jan 1983Nov 1989

Executive VP, Sales and Marketing

Alafoss New York
Jan 1981Jan 1983

Director Human Resources

Alafoss hf
Nov 1978Dec 1980

Management Consultant

Danish International Development Agency (DANIDA)

Education

Skills

Google Analytics, Website Optimizer
SEO, Search Engine Optimization SEM, Search Engine Marketing
Social Network marketing/Online PR
Web 2.0 technologies, Online Video streaming, RSS feeds
MySQL, MS SQL
CSS HTML/XHTML/DHMTL JavaScript, PHP, ASP XML/XSL
MS Office Suite, MS Project, Visio
Adobe Dreamweaver, Photoshop, Flash

References

Sunita Singh-Maclaren

Johann is an excellent subject matter expert for any firm however large or small. He is resourceful, methodical and cares about delivering results. On more than one occasion, he has delved deeply into a new area World Wise was exploring and made solid recommendations. Our work demands excellence, quick responses and great adaptability to serve our clients unique interests. Johann has made that possible in more ways than I can begin to count.

Phyllis Stoller

Johann brought my company from the dark ages into a fabulous web presence. He re-designed the site, understanding its brand and "music". He maintained it fully for 4 years until I sold the company to a large entity. Johann helped us understand web advertising, analyzed our google and yahoo position and steered our budget to the most effective key words. Johann always responded promptly and even came to NY to teach me how to make minor changes on the site. I have recommended him to several other entrepreneurs who thank me again and again for his name. Most of all, Johann always understood the goal we were reaching for and helped us achieve it

Julie Azuma

The best decision I ever made! J. Scheving has directed me to a better return on investment in achieving more hits to my sites. I applaud his good nature and quick follow up. He's very accessible and communicates well. He has saved our company thousands of dollars in online marketing by narrowing the field and creating a valuable plan.

Russell Poses

Can count on them: Excellent customer service, knowledgeable, well priced. We are extremely satisfied with our business decision to hire Scheving Marketing Services. Their service is exceptional. They are always willing to answer any questions and they go above and beyond to help your business grow. They have even helped us grow our internet business via areas in which they do not receive payment. They truly want to help you increase your sales and visibility."

Certifications

Search Marketing Specialist

Yahoo

Adwords Qualified Professional

Google

Next Level

Clients

AAA

BTSQ

Womens Travel Club

Classic Escapes

World Wise

Elite Medical Equiment

Sail with Terry

2Adventure.com

Telecharge

Different Roads to Learning

Objective

Seeking an Executive Marketing position, to facilitate and manage holistic marketing efforts by supplying time-saving solutions and efficient online marketing campaigns, based on company goals. Creating synergy between online and offline marketing efforts, setting Key Performance Indicators to manage marketing efforts and measure improved return on investment

Summary

Strategic planning of Internet business activities for small and medium size clients. Creation and implementation of strategic Internet Marketing plans, Online Promotions and Business Optimization. Marketing, Internet Marketing, Social Media Marketing, Search Marketing Management consultation and services.

Internet Marketing

By refining client company’s online marketing strategies; the company received 85% more sales leads and gained 350% higher sales conversions rate.

By using analytic tools, we could better understand the behavior of site visitors and the quality of the visits that web sites are getting as a result of marketing efforts.  We analyzed and reduced bounce rate by 15%, increased both page views and avg. time on site by over 20%.

Online competitive analysis allowed the company to better understand how the competition is using the Internet as a part of their marketing mix. It also helped to refine strategy for maximum ROI.

Using keyword analysis and Search Engine Optimization to improve search engine positioning and ranking, increase the site traffic and drive the most appropriate visitors to site.  

Improve usability and sales conversions by A/B testing on copy, design elements and call to action to optimize content.

Search Engine Management, pay per click advertising campaign management. Setting up campaigns, monitoring results and writing creative’s helped client company increase their ROI by 500%. Another client received over 26 times the amount spent on advertising, in new sales after we revamped their ad campaign.

Tracking conversions, sales and other goals, to optimize web site and maximize ROI is part of every Internet Marketing campaign we perform.

 Using online Press Release to increase reach, create buzz, increase links into the site, has been very valuable part the Internet strategy for many of my clients.

Offsite article publishing to create wider distribution of content, outside links and improved ranking is another valuable tool for many of my clients.

Create blogs and RSS feeds to gain wider reach by distributing content offsite.

Promote feeds, blogs and events in Social Media to generate a buzz, greater reach and improve branding.

Email marketing campaigns to optimize current subscribers and customer relationship with the company.

Marketing Communication Management

Hired and managed in-house and outside creative resources, graphic designers, photographers, art directors, programmers, web designers.

Provided mentoring and training to the in-house team of marketing communication.

Established creative processes that lead to consistent, efficient, results oriented project execution.

Worked closely with all internal stakeholders, executives, department heads, product specialists etc.

Web Design/Development

All web design work is started by preparing competitive and keyword analysis to make SEO (Search Engine Optimization) integral part of the creative process.

Business goals and Key Performance Indicators are set for the website before any design work starts.

I have managed projects like, ecommerce site development, job board creation, content marketing and subscriptions, collaboration management, Social networks creation, marketing websites.

Interest

Sailing