Summary

A marketing, design, and creative management leader producing award-winning print, multimedia, and web based solutions for integrated marketing programs; excellent management skills with the ability to inspire teams who outperform expectations; consistent drive to uncover new trends and technologies; proven record of developing tactical marketing communication plans which strengthen brands and grow revenue.

Career Training

Rockhurst University Continuing Education Center

Adobe Photoshop Advanced

Community College of Allegheny County

Designing for the Internet: HTML

New Horizons Computer Learning Center

Adobe Dreamweaver CS3 Advanced

Adobe Flash CS3 Level 1

Adobe Fireworks CS3 Level 1

Microsoft PowerPoint Level 1 and 2

Development Dimensions International (DDI)

Targeted Selection – Recruitment

Awards

Hermes Creative:

UPMC Health Plan 2008 Annual Report Gold

UPMC Health Plan 2007 Annual Report Platinum

Aster Awards for Medical Marketing:

UPMC Health Plan 2007 Annual Report Gold

Focus on Women Newsletter Gold

MyHealth Pocket Folder Gold

League of American Communications Professionals (LACP):

UPMC Health Plan 2008 Annual Report Bronze

UPMC Health Plan 2007 Annual Report Gold

Tales from the Scales Inspire Awards Bronze

Tales from the Scales Communicators Choice Award

Public Relations Society of America (PRSA):

UPMC Health Plan 2007 Annual Report Renaissance Award

Caring for Kids newsletter

MyHealth Weight Race communications campaign

National Mature Media Awards:

UPMC Health Plan 2007 Annual Report Bronze

MyHealth Online Quick Reference Guide Merit

Healthcare Advertising Awards:

UPMC Health Plan 2007 Annual Report Silver

Sappi Recognition Award:

Keystone Ridge Designs 2003 Catalog Silver

Creative People Art Exhibition Committee Award:

The Franklin Mint

Website Design

These websites represent online, interactive projects I have designed, produced, and/or directed. Each is customized with the client’s marketing strategy and brand identity and integrates custom website design, splash pages, search engine optimization, and ecommerce. For some, the synchronization of internal portals was an important component.

www.upmchealthplan.com

www.keystoneridgedesigns.com

www.lifesolutionsforyou.com

www.workpartners.com

www.discoverhopehere.com

www.1902marketsquare.com

www.sharkskinfinishings.com

www.newsewickley.com

Work History

Work History
Sep 2009 - Present

Marketing Communications Director

Discover HOPE

I joined Discover HOPE as a job seeker and quickly realized that my skills and experience could contribute to this group. I am a member of the steering committee. - Establish overall marketing communication strategy for non-profit, develop brand and message- Write and edit communications materials; design and produce website and print collateral- Provide direction and leadership for social media and business writing workshops- Counsel job seekers with resume writing, career marketing plans, and job networking support

Aug 2005 - Sep 2009

Creative Services Manager

UPMC Health Plan

• Developed and implemented direction for all print, advertising, web, and multimedia initiatives; strong attention to quality control and brand management which increased revenue and membership• Directed and mentored diverse team of designers, production artists, flash designers, and print buyers; built career paths, developed training modules; nominated for corporate award for work as a team• Managed $4.5 million print budget consisting of 7 vendors; contributed to Six Sigma strategy resulting in 11.3% reduction in printing, mailing and fulfillment expenditures • Established in-house photography and video studio• Procured software, hardware, and technical equipment for creative staff

Oct 2001 - Aug 2005

Creative Services Manager

Keystone Ridge Designs, Inc.

• Led marketing and design for all initiatives including direct mail, catalog, sales collateral, web, and trade shows within $280,000 budget• Authored marketing plans for department initiatives and company strategy; produced concepts and designs to reach business objectives across multiple channels• Developed navigation, design, and sitemap for website; produced e-commerce section which increased sales revenue by 18%• Contributed to product development, research and design expanding product line and color palette

Feb 1997 - Oct 2001

Graphic Designer

Communifax

• Visually communicated product and services for various clients based on message, project objectives, and budget• Created and maintained corporate reference and client archive materials• Managed project schedule of other artists and freelancers• Maintained MAC systems and provided technical support to team

Education

Education

Skills

Skills

Novell Groupwise

Sales Logix

Made-2-Manage

ACT!

FileMaker Pro

SymArt Pro

BarCode Pro

MasterJuggler

SnagIt

SoundSlides

Microsoft Project

Microsoft Visio

Microsoft Publisher

Microsoft Sharepoint

Linotype/Linotronic Imagesetter

Sony Vegas

Trans Type Pro

Microsoft FrontPage

FTP Voyager

CollectPro

QX Effects

Extensis Suitcase

Adobe HomeSite

Adobe TypeManager

Adobe Streamline

Adobe Pagemaker

Adobe ImageReady

Adobe Fireworks

Adobe Acrobat

Microsoft Access

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Adobe Flash

Adobe Dreamweaver

Quark Xpress

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

References

References

John Sanderson

John and I have collaborated on many projects including the 2008 UPMC Health Plan Annual Report.

Elder Vogel, Jr.

Elder and I served on the New Sewickley Township Board of Supervisors together.

Karen Snyder

Karen and I worked together on the Marketing & Communications management team at UPMC Health Plan.

Jeffrey Nelson

I reported directly to Jeff during my time at UPMC Health Plan.