Vice President- Director of Technology (IT)
NSHMBA Tampa Bay
As Director of Technology for the National Society of Hispanic MBAs (NSHMBA) in Tampa Bay I achieved a strong, visible social media presence by developing concepts and marketing campaigns with viral potential.
- Develop and manage online marketing campaigns for NSHMBA Tampa Bay, effectively driving brand awareness, engagement and traffic to social media pages (Facebook, Twitter, LinkedIn, YouTube, NSHMBA Social Networking Platform among others).
- Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth in terms of membership.