Siobhan Sheeran

Siobhan Sheeran

Summary

Versatile, results-oriented Marketing Manager offering over 12 years experience in planning, development and execution of innovative marketing programs, promotions and product introductions. A proactive problem-solver simultaneously providing strategic thinking, analysis, and creativity to successfully build brands, grow sales and protect margins. Self-motivated and driven professional seeking a marketing management position where I can utilize my knowledge, experience and business acumen to craft dynamic marketing solutions.

Work History

Work History
Sep 1997 - May 2009

Market Development Manager

JohnsonDiversey
Developed and executed promotion and advertising strategy for nationally recognized branded products including Windex®, Pledge®, Glade® and over 60 other brands to commercial markets. Responsible for creation and implementation of market and distributor programs and materials, literature, and new product promotions. Additionally created launch collateral, training materials, distributor loyalty program and product catalog. Responsible for all divisional communications including: written correspondence with commercial customers and 300+ broker sales force. Managed $10 million sales and marketing budget and 10+ vendor relationships for marketing programs, including creative, advertising, print, photography, promotion, fulfillment, trade show, display, premium suppliers, and web
Dec 1994 - Aug 1997

Assistant Marketing Manager/Operations Specialist

TMP Worldwide
Worked with account teams, and clients on marketing studies, market research, data analysis, creative reviews, competitive analysis and mapping market potential. • Analyzed client’s customer base to determine target markets, consumer and commercial, for the purpose of media buys and strategic marketing planning. • Developed Internet proposals for clients. Reviewed client web sites and made recommendations based on current capabilities and long-term goals. • Utilized relational databases in analysis of client data. • Performed geo-demographic studies for the purpose of media buys and site selection. • Collaborated with account teams in developing presentations utilizing market studies, primary and secondary research, and customer data. • Research and map client sales potential based on demographics, SIC Codes, and PRIZM Profiles. • Developed Internet research library. • Developed, designed, researched and published quarterly Division Newsletter to clients. • Trained personnel on computer programs, Internet usage and new technologies

Education

Education
1992 - 1993

M.A.

Ohio University
1987 - 1991

B.A.

Adrian College

Skills

Skills

Access

PowerPoint

Photoshop

Word

Excel

Business Objects