Summary

Communications professional with 10 years experience in media relations, promotions, public relations, social media, and brand management. Working for nonprofits and government, I have worn many hats in my career and have developed a well-rounded toolkit of baseline skills in multimedia production, graphic design, social media, writing/editing, and strategic analysis. I'm particularly interested in exploring new ways to use multimedia and online communication tools to enable organizations to implement positive social change, whether in the public or private sector.

Work History

Work History
Nov 2008 - Present

Online Media Specialist

U.S. Department of State

Utilize online media, social networking, and Web 2.0 tools to raise awareness of the Bureau of Educational and Cultural Affair's international exchange programs and enhance mutual cultural understanding between the U.S. and other countries. Manage Bureau's official Facebook, Twitter and YouTube presences.

  • Awarded a certificate of appreciation for innovative web contributions three months after being hired.
  • Helped grow the U.S. government’s first public social networking site, ExchangesConnect (connect.state.gov), to more than 24,000 members in its first 18 months, earning it recognition as a Top 6 Government Social Network by the independent government-focused blog OhMyGov (ohmygov.com).
  • Coordinated within a cross-functional team of 15 contractors and government employees from internal departments and external companies to develop and promote two annual video contests for ExchangesConnect.
  • Designed the Bureau’s first social media outreach strategy and now serve as the online community manager for its Twitter (1,800 followers) Facebook (680 fans), and YouTube (80,000 total video views) accounts.
  • Introduced a new culture of measurement by developing weekly and monthly metrics reports to give senior leadership a snapshot of the ROI for the Bureau’s social media efforts through relevant charts, graphs, and data.
  • Collaborate as needed with more than 20 grantee organizations, 50 U.S. embassies, and several State Department bureaus to share web content and coordinate promotional efforts on social media.
  • Recruit new membership and encourage community activity by promoting and presenting ExchangesConnect at industry conferences and hands-on training sessions within the State Department.
  • Make presentations to the Bureau’s web strategy group every few months on web/social media best practices.
  • Participate in high-level meetings to develop the Bureau’s web and communications strategy.
  • Contribute to the redesign and development of content for the Bureau’s flagship website (exchanges.state.gov).
  • Shoot, produce, and edit videos and audiovisual multimedia content for web distribution. •    Maintain a current and valid Secret level security clearance.
Aug 2006 - Nov 2008

Public Information Assistant

WAMU 88.5 FM American University Radio

As the sole assistant to the Public Information Director, helped implement the day-to-day public relations activities for the 3rd-ranked NPR station in the country. Stepped in as the primary public information contact for 3 months during Director's leave of absence.

  •     Managed station public information needs during Director’s 3-month leave of absence.
  • Learned to use Convio email marketing software to edit content for the monthly station e-newsletter and distribute to an e-mail list of approximately 5,000 members.
  • Effectively leveraged Vocus public relations software and database to plan, execute, and track communications with more than 150 D.C. and national media contacts.
  • Gathered and presented data on e-newsletter metrics to persuade senior management to adopt a redesign.
  • Managed WAMU’s participation as one of only 10 public radio stations to be part of an NPR mobile pilot project, ensuring the station fulfilled its contract requirements through on-time deliverables and on-air promotions.
  • Wrote press releases, pitched stories, and responded to media requests for coverage of the station and its nationally-distributed program, The Diane Rehm Show.
  • Negotiated and implemented more than 30 media sponsorship agreements per year to promote community events in exchange for station promotional recognition in signs, ads, and other collateral.
  • Wrote and edited copy for membership brochures, annual reports, and the station website (wamu.org).
  • Contributed to the development of one of the first public radio social networking sites (The Conversation).
  • Assisted with online web chats and Tweeted excerpts through station Twitter account (@wamu885).
  • Researched and prepared Request for Proposals for a national rebranding of The Diane Rehm Show.
Dec 2007 - Apr 2008

Common Ground Productions Intern

Search for Common Ground
Feb 2007 - Jun 2007

Brand Management Consultant

Public Broadcasting Service
Temporarily assisted with the brand management and promotion of PBS KIDS programs, and completed a competitive analysis of network children's television programs and websites.
Nov 2002 - Aug 2006

Broadcast Promotion and Advertising Specialist

University of Arizona - KUAT Communications
Produced television and radio promo and underwriting spots, managed station media buying strategy and budget, and supervised two part-time positions while aligning station promotion tactics with national PBS and NPR branding strategies and resources.
Aug 2001 - Nov 2002

Assistant Editor/Undergraduate Student Coordinator

University of Arizona
Edited faculty manuscripts, managed six academic course websites, coordinated publication production, and advised faculty and students on academic credit requirements.
Aug 1996 - May 2000

Athletic Media Relations Student Assistant

University of Arizona
Served as primary media contact for top-ranked golf and softball teams, wrote media guides and press releases, and assisted in game-day operations for CBS, ABC, Fox Sports, and ESPN.

Education

Education
2006 - 2008

M.A.

American University
1996 - 2000

B.A.

University of Arizona

Skills

Skills

Social Media Community Management

I began examining the use of social media and the practice of building online communities as a graduate research assistant at American University's Center for Social Media, where I completed a case study that I presented to an international conference of media scholars in Sweden. Since then, I have managed the social media profiles for the Bureau of Educational and Cultural Affairs at the U.S. Department of State and presented at a national conference of international programs organizers about using social media for the advancement of an organization's mission. I have been in the thick of the conversation and practice of social media from its very early days and understand the underlying principles of online community building as well as the top level tools to put theory into practice.

Web Design/Production

I have helped revamp the website of a major Bureau of the U.S. Department of State and built pages for the Bureau's social networking site on the Ning platform. I am comfortable adjusting to new and quirky content management systems and have enough expertise in HTML to fix bugs and work in code when needed. I am also conversant in major web usability standards and basic information architecture.

Writing/Editing (AP Style, Press Releases, Annual Reports)

Writing and editing has always been my top skill, with coworkers throughout my career relying on me as an eagle-eyed proofreader and creative copywriter. I helped write complete media guides and press releases for top-ranked athletic teams at the University of Arizona while still an undergraduate, and have since edited faculty research manuscripts, written promo copy for print and broadcast multimedia advertisements, and compiled and edited large publications like annual reports and a full cookbook. My recent work has focused more on writing for the web and translating technical print copy for more general web purposes.

Graphic Design (Illustrator, InDesign, Photoshop)

I began learning graphic design and layout skills immediately after college by laying out faculty manuscripts in Pagemaker and preparing for print production. I then moved on to producing print newspaper ads for television programs using primarily Photoshop, and also did the layout and production for a full cookbook from initial concept to design, editing, and final printing for distribution. My most recent graphic design work has focused on webpage layouts, email newsletter design, and banner ad layouts on an as-needed basis for the sites I help maintain.

Video Production (Final Cut Pro, Premiere, AfterEffects)

I have experience producing broadcast television and radio promos, from pre-production through shooting and editing to post production and distribution. Most recently, I have created a series of 2-3 minute videos for the U.S. Department of State intended for online distribution on YouTube and other video sharing sites that share the international exchange experience from the participant's perspective.

Secret

U.S. Department of Defense