Communications professional with 10 years experience in media relations, promotions, public relations, social media, and brand management. Working for nonprofits and government, I have worn many hats in my career and have developed a well-rounded toolkit of baseline skills in multimedia production, graphic design, social media, writing/editing, and strategic analysis. I'm particularly interested in exploring new ways to use multimedia and online communication tools to enable organizations to implement positive social change, whether in the public or private sector.
Nov 2008 - Present
Online Media Specialist
U.S. Department of State
Utilize online media, social networking, and Web 2.0 tools to raise awareness of the Bureau of Educational and Cultural Affair's international exchange programs and enhance mutual cultural understanding between the U.S. and other countries. Manage Bureau's official Facebook, Twitter and YouTube presences.
- Awarded a certificate of appreciation for innovative web contributions three months after being hired.
- Helped grow the U.S. government’s first public social networking site, ExchangesConnect (connect.state.gov), to more than 24,000 members in its first 18 months, earning it recognition as a Top 6 Government Social Network by the independent government-focused blog OhMyGov (ohmygov.com).
- Coordinated within a cross-functional team of 15 contractors and government employees from internal departments and external companies to develop and promote two annual video contests for ExchangesConnect.
- Designed the Bureau’s first social media outreach strategy and now serve as the online community manager for its Twitter (1,800 followers) Facebook (680 fans), and YouTube (80,000 total video views) accounts.
- Introduced a new culture of measurement by developing weekly and monthly metrics reports to give senior leadership a snapshot of the ROI for the Bureau’s social media efforts through relevant charts, graphs, and data.
- Collaborate as needed with more than 20 grantee organizations, 50 U.S. embassies, and several State Department bureaus to share web content and coordinate promotional efforts on social media.
- Recruit new membership and encourage community activity by promoting and presenting ExchangesConnect at industry conferences and hands-on training sessions within the State Department.
- Make presentations to the Bureau’s web strategy group every few months on web/social media best practices.
- Participate in high-level meetings to develop the Bureau’s web and communications strategy.
- Contribute to the redesign and development of content for the Bureau’s flagship website (exchanges.state.gov).
- Shoot, produce, and edit videos and audiovisual multimedia content for web distribution. • Maintain a current and valid Secret level security clearance.
Aug 2006 - Nov 2008
Public Information Assistant
WAMU 88.5 FM American University Radio
As the sole assistant to the Public Information Director, helped implement the day-to-day public relations activities for the 3rd-ranked NPR station in the country. Stepped in as the primary public information contact for 3 months during Director's leave of absence.
- Managed station public information needs during Director’s 3-month leave of absence.
- Learned to use Convio email marketing software to edit content for the monthly station e-newsletter and distribute to an e-mail list of approximately 5,000 members.
- Effectively leveraged Vocus public relations software and database to plan, execute, and track communications with more than 150 D.C. and national media contacts.
- Gathered and presented data on e-newsletter metrics to persuade senior management to adopt a redesign.
- Managed WAMU’s participation as one of only 10 public radio stations to be part of an NPR mobile pilot project, ensuring the station fulfilled its contract requirements through on-time deliverables and on-air promotions.
- Wrote press releases, pitched stories, and responded to media requests for coverage of the station and its nationally-distributed program, The Diane Rehm Show.
- Negotiated and implemented more than 30 media sponsorship agreements per year to promote community events in exchange for station promotional recognition in signs, ads, and other collateral.
- Wrote and edited copy for membership brochures, annual reports, and the station website (wamu.org).
- Contributed to the development of one of the first public radio social networking sites (The Conversation).
- Assisted with online web chats and Tweeted excerpts through station Twitter account (@wamu885).
- Researched and prepared Request for Proposals for a national rebranding of The Diane Rehm Show.