Manuel is an international business leader & entrepreneur with + 20 years of experience in the packaging and consumer products industry. Has a degree in Aerospace Engineering from Saint Louis University and post graduate studies in finance and marketing form Fundacao Getulio Vargas, Sao Paulo Brazil.Having lived and worked in Asia, Europe and North & South America, Manuel is a multicultural / multilingual executive, experienced in manufacturing, operations and sales to fortune 100 enterprises. Has held senior executive roles (Director / VP / EVP) in Business Development, Operations and General Management with direct P&L accountability for USD 50 million.He specializes in Strategy and Business Growth (incubation / development and revitalization of stagnant business) from product design conception to positioning at customer’s point of sale. Engineering, Contract manufacturing, Commercial negotiations etc.Manuel co-founded in 2006 PCCA, a Personal Care company specialized in oral care products for the private label industry.

Manuel Diez’s Specialties:

Strategy & Business Growth • Global Key Account Management (Unilever / Procter & Gamble / Colgate etc) • Flexible Packaging • Turnaround • Strategic Alliances • M&A • Funding • (English / Portuguese / Spanish)


Looking for a career opportunity in a manufacturing orgnization in need of experienced leadership to plan & execute commercial rejuvenation, operational turnaround or General Business Management

Work History

Work History
Feb 2007 - Present

Vice President & Founder


PCBA resulted form the merger of PCCA and Boniquet, a European private label leader. Currently  the company leads Private Label sales of toothpaste and mouthwashes in Central America and Mexico operating a manufacturing facility in Mexico and commercial offices in San Jose Costa Rica and Charlotte NC.

My responsibilities include:

Business Strategy, Business growth, Multinational Account Management & Operational Controlling (P&L)..

Other positions held at PCBA:

Managing Director  - Led a 12 month turnaround of the company (replaced executive team / restructured debt / operating performance / commercial consolidation, etc).

2001 - 2007

Exc. VP Americas

Essel Propack Limited

Publicly traded company (Mumbai, India). USD 300 million in sales and world leader in flexible packaging. Specialized in laminated and plastic tubes for the FMCG multinationals. Global presence with manufacturing facilities in 13 countries.

At Essel, I held various positions in Asia, Latin America and The USA, all in general management & business development roles with full P&L ownership in fast growth environments.

Executive Vice President - Americas2005 – 2007 (Charlotte NC, USA)

Responsible for Essel Propack’s business in North and South America, with manufacturing facilities in Mexico, Venezuela, Colombia and The United States. Had under my responsibility, business growth in the Americas as well as sales & marketing, operations and finance of the countries where EP had manufacturing & commercial presence. Had 6 direct reports, four general managers, a regional controller and a regional manufacturing director.Had full P&L ownership and reported directly to the CEO of the company in India.

Relevant achievements:

·Positioned Essel Propack America as the leading tube supplier to multinational companiesin the Americas with yearly sales of USD 50 million

·Landed long term supply contracts with P&G (USD 140 million) and Glaxo SK (USD 50 million)

·Planned and executed the start up of Essel’s business in the US (Greenfield start up) USD 30 million investment and 250 employees.

·Successfully negotiated and implemented economic package incentives with the state of Virginia. USD 2 million in cash, tax breaks and training programs for our employees.

·Expanded the business portfolio in the US with Plastic tubes, leading an additional Greenfield site with investments over USD 15 million.

Regional Director Latin America 2002 – 2005 (San Jose – Costa Rica)

Responsible for the Latin American business with manufacturing sites in Venezuela, Colombia and Mexico. The main objective of this role was to consolidate the operations (restructure the business / optimize supply chain) and evaluate regional expansion opportunities. Full P&L reasonability and reported directly to the CEO in India.

Relevant achievements:

·Secured supply contracts to Colgate Palmolive in Venezuela and Colombia (USD 7 million)

·Secured supply contract with P&G in Mexico (USD 4 million)

·Restructured the management teams of the company in Mexico and introduced good administrative and accountability practices

Director of Business Development 2001 - 2002 (Bangkok – Thailand)

Responsible for mapping the strategy of the company and crafting the corporate 5 year business plan. In charge of the 3 key accounts of the company (Colgate, Unilever and Procter) – USD 150 million in sales . Supporting role to the GM’s of our units (10 different countries) in the implementation of the individual growth strategies and tactics. Full P&L responsibility and reporting to the CEO.

Relevant achievements:

·Landed long term supply contract with P&G in China (USD 14 million)

·Developed the company’s 5 year business plan that led to Essel’s growth in America and world leadership.

·Increasedglobal sales by 18%

1986 - 2001

Dir. of Busines Development (Asia)

Propack AG

Privately owned Swiss company, USD 50 million in sales. Technology leader in laminated tube-making and tube handling packaging equipment. Transformed itself from a pure technology & equipment manufacturing company into a high volume innovative producer of laminated tubes with global reach. Reshaped the tube making industry by introducing innovative business models that provided cost reduction, high volume alternatives to FMCG customers.

At Propack, I held various positions in Europe, Asia and Latin America:

Director of Business Development - Asia1999 - 2001(Bangkok – Thailand)

Responsible for the growth of the business in India, China and Southeast Asia. Also, during this time I acted as manager of merger and acquisitions, and was responsible for the commercial and administrative due diligence process prior to merging with the Essel group. Additionally, worked with financial institutions (venture capital and investment bankers) searching for equity to fuel the growth of the company.

Relevant achievements:

·Landed multimillion supply contract with Unilever in China (USD 30 million) and lead the project (by-plant manufacturing model) with the customer.

·Instrumental in the valuation process for the merger with Essel group by performing detailed customer due diligence through Asia and validating growth projections.

·Developed profitable and efficient business models for the India and the Philippines subsidiaries, refocusing their customer profiles to higher profitability.

Manufacturing Director – Asia 1998 - 1999 (Bangkok Thailand)

Responsible for deployment of the company’s global manufacturing / operating strategies and their implementation across the units. Focusing on EBITDA growth, I acted on occasions as turnaround manager of underperforming units and profit enabler to well performing units.

Relevant achievements:

·Implemented specific EBITDA enhancement programs (industrial cost reduction & supply chain improvements)

·Led turn around process for underperforming units in the area (India & Philippines – rebuild manufacturing systems and restructure the organization). Increased productivity by 32% and reduced cost by 23%

·Implemented performance monitoring systems and improvement programs for the general managers of our SEA companies

·Led new technology expansion with customers (commercial role within manufacturing).

Other positions at Propack AG.

·General Manager (Country manager)1992 -1998(Maracay, Venezuela)

·Plant Manger1989 -1992(Sao Paulo, Brazil)

·Global technical and start up supervisor       1988 - 1989(Hinwil, Switzerland)

·Production Engineer & Production Manager  1986 -1988( San Jose, Costa Rica)



MS - Office


Spanish - Fluent English - Fluent Portuguese - Strong Comand