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Dean Peacock

FSE Manager - Cardinal Services Group


Gross profit bonus structure reached with Hendrix after 5 months into the fiscal year 1

Exceeded all budgetary goals in year 1 & 2 with STOP Restaurant Supply

Second only to the National Key Accounts Manager for direct gross profits 

Customer service expert with 25 years of direct contact with consumers

Personable and intuitive with the ability to negotiate, build, and retain professional relationships

Concise, attentive analyzer with a common sense approach

21 years of experience in hospitality and sales, 14 in a management capacity

5 years of inventory management

Reliable and loyal and can provide testimony from previous employers

Proficient in Microsoft Office and Google Docs

Internet, social media savvy

Work experience

Nov 2016Present

Food Services Equipment Manager

Cardinal Services Group

Manager of the food equipment service division. Responsible for current account management as well as procurement of other contracts

Dec 2015Nov 2016

Territory Manager, Southwest Ontario

TFI Canada

Vendor Sales Rep for Taylor, Henny Penny, and FRANKE Food Service Equipment. Responsible for both Dealer and Retail relationships.

Aug 2013Dec 2015

Sales Rep- Waterloo Region

Hendrix Food Service and Supply

Regional Sales Rep specializing in National Account Management within the Waterloo to Niagara Regions

May 2011Aug 2013

Territory Manager- Waterloo Region

S.T.O.P. Restaurant Supply

Commercial Sales Rep for  the Waterloo Region.  Responsible for Retail and mid-sized Key Accounts.

Jul 2009Present

Virtual Assistant

ESL Writer

Assisting a freelance writer in her day-to-day operations.  This is an ongoing position.



Leadership Qualities:

Personality driven.

Innately becomes the go-to individual for questions, concerns, and feedback.

Business Relations:

Secures long term relationships through knowledgeable, honest negotiating.

Comfortable negotiating with all levels, from the floor right up to the C Suite.


Experienced with Socia Media marketing.

Performed voice recordings and dictations for a prominent educational website.

Learn more about Dean Peacock:


 A happy family, new technology, and a sound short game.

Personal Orientation Profile - tested by previous employer

Personal Strengths/Career Needs

In Terms of Enterprising vs Support Role Possibilities

You would be described as being a goal oriented person within a well structured and well defined situation. You would appear to be quite accepting, agreeable, considerate, mild mannered and cautious in any less clearly defined work or personal situation. Given a requirement or objective and a plan of how to reach the objective, you could be depended upon to work diligently to achieve the stated goals. Your talents would probably be best expressed in the service or support aspects of a company.

In Terms of Your Style & Strength of Various Motivations

People would see you as being an achieving person, one who can be quite hard driving, eager, active and occasionally impatient. Challenge for you can involve doing some things simply because they are demanding, and many things because they have a concrete financial reward, but you will occasionally accept a challenge because it has a 'people-oriented' element to it. Financial rewards are important to you but sometimes you direct your energies towards things which have no payoff for you but which have this 'people- oriented' focus. You evaluate how well you are doing in life and in your career by what you earn, by how you feel about yourself and by the good you have done for others.

In Terms of Your Independence vs Your Need to Be in the 'Team'

You would work best and with the greatest satisfaction in a group of people who are like you in their strong commitment to the 'team'. You would enjoy the kind of technical, intellectual and personal interactions that come with working in a close-knit team. You would accept supervision but would also like to co-direct the group on some projects or in some parts of the job.

In Terms of Your Orientation Towards the 'People' Side of Business

You would be described as extremely sociable, entertaining, cheerful, genial and outgoing. In addition to being a fluent talker, you would be comfortable with new people, value social interaction and make new friends easily. Generally, you would be a good company representative and have the ability to communicate with a wide variety of people in a number of different functions. Being extremely sociable could make you somewhat sensitive to rejection.

In Terms of Your Orientation Towards Technical & Practical Concerns

You are extremely logical, reflective, analytical, factual and very practical. You enjoy things that challenge your capacity to learn. For the sake of interest as well as necessity, you will become an expert in things that intrigue and challenge you. You like to be creative and conceptual. You would enjoy solving intellectual challenges by thoroughly investigating the facts and data associated with a particular problem. Your introspective and self-controlled behavior may be interpreted sometimes by others as being aloof and preoccupied.

"If you work just for money, you'll never make it. But if you love what you are doing, and always put the customer first, success will be yours."" - Ray Kroc