J. Peter De RUITER

  • Sydney NSW

Online Business Strategist | SEO/M Consultant

Work experience

Work experience
Jan 2013 - Jun 2014

Interim Chief Technology Evangelist

Working Mouse

Focus was on new business development and digital strategy for a crowd sourced website generator targeted for small to medium sized business owners | www.crowdsites.com. Working Mouse + If you can imagine it, we can create it. Software & web development. http://www.workingmouse.com.au/

Oct 2014 - Jan 2015

Founding Partner, CMO

Wybalena Organic Farm & Retreat

Current Roles include: Community Management, Business Strategist and Lead Meditation Teacher as a founding partner of a small rural 170 acre organic farm and yoga retreat located in The Pocket outside of Byron Bay. In the first 6 months we have laid the foundation for a successful Organic Food Production Model, Permaculture Education Course Offering & Yoga Retreat with Accommodations. This is a lifetime passion project that puts real food, balance of work/life with nature and unfoldment of human potential at the core of a mission whose legacy endeavours to grow sustainable farming communities for generations to come.

Dec 2013 - Jan 2015

Digital Strategist | SEO/M Consultant

Freelance Strategist [US/UK/AUS/Asia-Pacific]

Proven success in Private Client Services within Digital Strategy, Business Development & SEO/M Consulting includes: - Integrated Digital Strategy Planning & Management ensuring 200-300+% ROI within alternative investment sectors - Business Development & Strategic Consulting in Creative/Experiential Agency Models: Building strategic partnerships between agencies, technologists, event/ interactive producers and brands - Business Plan and Marketing Strategy (writing and consulting) for Start-up (new product) go-to-market tactics and campaign management

Feb 2014 - Jan 2015

Digital Strategist

Blue Horizons Marketing

Lead Strategist and Content Manager for portfolio of "investment and business opportunity" online assets that include: + OYOSC | www.ownyourownshippingcontainer.com.au + OYOATM | www.ownyourownatm.com + Blue Horizons Property Consultants | www.bluehorizonsproperty.com • Lead Online New Business Development from concept, content and creative to implementation with executive and creative development team • Lead SEO/M Manager with 53 top #20 keyword targets in first 2 weeks for “shipping container” investments + 853 qualified leads in 30 day PPC campaigns • Campaign Manager and List (CRM) Development for increased CLTV across multiple product types offered within a “portfolio” of small business investment options

Oct 2012 - Jun 2014

Online Strategist/ Branding & Marketing Consultant

Wild at Heart Bags

Wild at Heart Bags | www.wildatheartbags.com is an emerging fashion label in the final stages of it's pre-launch strategy. Currently we are developing integrated branding and positioning along with a fully formed online launch plan for this "game-changing" fashion label to meet all of it's curent and potential stakeholders at every phase of their behavior cycles - nurturing the legacy of today's fashion tribe throughout their stages of early adoption to long-tail loyalty is at the core of this process.


Jan 2011 - Jan 2012

IMMs Internet Marketing Masters

Full Sail University
Jan 2007 - Jan 2007


Maryland Real Estate License
Jan 2006 - Jan 2007

Certified Teacher

Transcendental Meditation™ program - Teacher Training Course
TM is a simple, natural, effortless procedure practiced 20 minutes twice each day while sitting comfortably with the eyes closed. It’s not a religion, philosophy, or lifestyle. More than six million people worldwide have learned the TM technique — people of all ages, cultures, and religions.
Jan 2002 - Jan 2005


Maharishi University of Management
Special focus on Consciousness Based Education:
Jan 1992 - Jan 1996

HS Diploma

Darlington School



Mobile Marketing

Website Development

New Media

Web Development

Social Media Marketing

Email Marketing

Google Analytics

Google Adwords


Marketing Research


User Experience


Public Relations

Marketing Strategy



Direct Marketing

Social Networking

Web Marketing

Social Media

Digital Strategy

Local Search

Web Design

Private Clients

Integrated Marketing

Digital Marketing


Online Advertising

Private Client Services


Business Strategy

Web Analytics

Organic SEO

Local Search Marketing

Online Marketing

Website Building

Digital Media



Certified Neuromarketologist

Certified Teacher of the Transcendental Meditation™ technique

Google AdWords Search | Certified Specialist Individual