Printing tool Download PDF


Leader with international experience in Finance and Product Marketing within the IT industry. Looking for a position in Colombia.

Work experience

May 2009Present

Business Planning Manager

Hewlett Packard

Business Planning Manager – Relationship Business Management - Desktops Americas

·Responsible for delivering short term results in Americas (Revenue of US$959M and gross margin of US$96M in 3Q09)

·Portfolio management among different countries (US, Canada, Mexico, Brazil, Multi Country Area) and different segments (Small, Medium, Enterprise and Public Sector)

·Drive cultural change from product oriented to customer oriented organization

·Support sales organizations to deliver results

Consolidate reporting for Americas to track business
Aug 2004May 2009

Senior Financial Analyst

Hewlett Packard

Senior Financial Analyst – Commercial Notebooks & Handhelds Latin America

·Acted as product marketing manager during 3 quarters leading the notebook category

·Lead the software development of a profitability tracking and planning tool, helping to expedite daily decision-making for product managers in the region

·Support profitable growth: from $167M at 12% gross margin in 2005 to $420M at 14% gross margin in 2008

·Forecast the P&L (Notebooks and handheld detailed, Commercial consolidation) and present estimates to senior management based on information collected from sources

·Develop the financial model that supports the complexity of selling converged devices

Manage and control the travel budget for the Commercial Business Unit
Aug 2002Aug 2004

Financial Analyst

Hewlett Packard

Financial Analyst – Business Desktops and Workstations Latin America

·Lead the one year planning process for all the Personal Systems Group in Latin America during 2003 and 2004

·Support back to black strategy: from -13% operating profit in 2002 to break even 2004

·Support supply chain cost reduction projects. Costs were reduced by 10% and contained

Coordinate pricing for major deals; the largest was Mexican Social Security ($25M). Despite intense competition, HP won the deal achieving healthy gross margin
Jan 2000Aug 2002

Financial Planning Manager

Compaq Computer Corporation

Country Financial Planning Manager

·Manage and train two employees, one of whom subsequently filled this position, and successfully adapted following the merger

·Lead the software development for a Discount Management application to maximize quoting agility while ensuring confidential information would not be compromised

·Financial statements analysis and recommendations for improving performance

·Coordinate efforts to control operational expenses

Present Colombia’s economic outlook to senior management during country reviews
Jun 1998Jan 2000

Marketing Assistant

Compaq Computer Corporation

Marketing Assistant (Contractor)

Facilitate cultural change by contributing to the CRM implementation in Colombia.  Report financials for each customer segment and each go-to-market model


Aug 1994Dec 2000


Universidad de los Andes

Class Rank: Top 10%

Member of the Honors Calculus Class

GPA 4.1/5.0