Passionate, ambitious online marketer with a unique blend of technical knowledge and creative application skills. Proven expertise in different digital strategies and oversee full life cycle of Web-based marketing project


  • More than 8 years of B2B Marketing into Awareness Marketing, Branding and Positioning on various digital platforms
  • 5 years into planning, designing & managing integrated digital marketing campaigns
  • Last 3 years achieved yearly revenue goal with increasing percentage of ROI
  • Increased ROAS / Return On Advertising Spend till 1.7 point (last year)

Work History

Work History
Apr 2015 - Present

Digital Strategist (Commerce Portfolio)

IBM India Pvt. Ltd.
  • Developed digital strategies focusing on conversation optimization, social engagement, traffic growth & call-to-action
  • Researched, drafted & pitched new digital strategy proposals to senior management
  • Wrote, executed and managed digital marketing plan for product re-branding & new launch
  • Created new reporting structure to track the project timeline, effectiveness, profitability
  • Reorganized paid search campaigns with respect to their effectiveness
Jul 2012 - Mar 2015

Marketing Specialist (4 different ITS products)

IBM India Pvt. Ltd.
  • Developed campaign strategies, asset, audience identification and channel selection
  • Prepared spending mix for smooth funding through financial modeling
  • Developed media briefs and details for reusable content delivery
  • Managed vendors to develop advertisement, creative & digital literature
  • Got recognized for creating new response nurture strategy which resulted into a better conversion rate
Jan 2011 - Jun 2012

Campaign Planner – US (4 different ITS products)

IBM India Pvt. Ltd.
  • Designed executable campaign maps with detailed process & data flow
  • Reviewed deliverables to ensure quality, compliance and timeliness
  • Coordinated lead management with sales team through pipeline reviews and analysis
  • Reported campaign status on the basis of ROI, CPR, CPI etc.
  • Got awarded for creating a diligent media tracking process and an optimization system
Apr 2007 - Sep 2010

Executive – Market Research (Testing Services)

Testree Solutions, a Nous Infosystems Pvt. Ltd. Company.
  • Was responsible to carry out market research activities to define positioning & branding of Testree’s services
  • Planned, defined and designed online campaign's messaging, flow and execution
  • Spearheaded lead generation through C-level customer interaction on the basis of the gap analysis
  • Got recognized as one able to crack large account deals and penetrate new markets