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To leverage my extensive technical and application experience in the areas of Marketing, Advertising and Content Management within an organization that is looking to increase revenue by effectively translating Digital and/ or Social Media technology to marketable client solutions that deliver solid ROI.


•An experienced Digital Signage / Media and Social Media professional who has a passion to apply this technology to achieve client outcomes.

•A creative and resourceful business development professional that has the ability to identify an organization's untapped strengths and effectively execute a plan to use these to drive new sources of revenue.

•A servant leader with experience in using positive energy to lead organizations in embracing a culture of innovation and ideas. •A talented business professional that has a unique ability to straddle the varying and, at times, opposing demands and requirements of both sales and operations. •An excellent client services professional that has the ability to effectively manage a client's expectations, while facilitating day-to-day task delivery for the team. •An expert in the area of the use of alternative media within Healthcare and Retail with hands-on experience in Digital Signage content development and network implementation. •A business professional fully trained in the capital markets with an understanding of and experience in entrepreneurial business practices. •An excellent communicator that has an incredible capacity to learn and then, most importantly, apply learnings to real-world business challenges.

Work experience

Feb 2010Present

Business Development Manager - Cisco Practice


  • Facilitated/ Supported introduction of Cisco technologies and associated “sell with” processes in 35 offices of the AVI-SPL organization nationwide.
  • Consulted with AVI-SPL clients and Account Managers to position Digital Media technology to address specific business video applications and use cases as a way to drive new revenue and client loyalty.
  • Pioneered partner relationship to drive implementation of a white-labeled Cloud application of Digital Media technology in an effort to drive new revenue specifically on the Cisco platform.
  • Facilitated processes for driving collaborative selling relationship between AVI-SPL and Cisco for Business Video.
Oct 2008Dec 2009

Sales & Business Development Manager, Digital Media

  • Increased organizational exposure and improved brand awareness by designing, developing, managing and selling a turnkey Healthcare Digital Media solution.
  • Facilitated the identification and consummation of a complimentary partnership with the objective of wrapping Cisco's Digital Media technology with a client-facing business solution. 
  • Managed channel sales relationship with Cisco Systems with the objective of driving collective revenue.
  • Demonstrated marketing leadership by developing slicks, presentations, white papers and other supporting materials for use in channel sales activities.
  • Developed a strategy for the use of social media to cold-contact, network and organize a community for sharing ideas, innovation and education around the use of Digital Media technology within the Healthcare sector.
Nov 2007Oct 2008

Account Executive

American Color
  • Supported and encouraged the development of new revenue channels by assisting the sales team in the introduction of new media as a value-add within current client services relationships.
  • Provided marketing and sales leadership through target market identification, marketing materials development and the application of an innovative, segment-focused sales process.
  • Facilitated sales revenue of $500M-1MM by implementing an initiative to improve new client perception of the American Color brand image and to increase the organization's relevance within the prospect pool.
Oct 2005Aug 2007

Director of Business Development

Metropolitan Productions
  • Expanded company revenue by $2MM over two years by penetrating new business channels and by proactively consulting with and servicing clients.
  • Cemented recurring revenues in excess of $500M per year by developing new business models that placed a high value on intellectual contribution and service delivery.
  • Developed and cultivated relationships with ad agencies and media planners in an effort to advance retail media network revenue.
  • Identified issues that presented a potential barrier to growth and developed strategies to address, including hiring, documenting standards and procedures and identifying and applying individual strengths to desired business outcomes.
  • Consulted with clients in content development of branding, advertising and promotional messages for distribution to several digital media platforms.
Jan 2005Sep 2005

Financial Consultant

Morgan Stanley
  • Grew assets under management by $4-6MM by assisting financial consultants to implement a marketing campaign and by supporting the associated activities.
  • Pursued growth of assets under management of $5-10MM per year by conducting educational seminars in an effort to launch a financial consulting practice.
Feb 2002May 2004

Business Analyst & Manager, Consumer Marketing Operations

Best Buy
  • Managed and supported internal business client within IT team through identification of projects, requirements and resources, as well as delivery of results.
  • Provided production and technology support for and service to the 300+ person team responsible for Advertising, promotional and merchandising material for both individual stores as well as for Corporate headquarters.
  • Experienced cost savings nearing $2MM over two years by developing and implementing tools that exposed capacity, resource planning and operational forecasting information.
  • Provided the organization with over $3MM in cost savings by managing a team to greater effectiveness through technology, process and professional development.
Jan 1995Dec 2001

Training Administrator and Technical Sales Consultant

Banta Corporation
  • Reduced organizational costs by 40%, increased profits by 15%, and provided the organization with more unique products and more competitive pricing by designing and administering technical training to over 60 employees.
  • Enabled the rapid adoption of new standards in the use of technology for Marketing production and developed best practices in the application of this emerging standard to improve business outcomes and to do so with greater efficacy.
  • Facilitated internal and external cost and labor savings of 30% annually by developing and implementing a custom, cutting-edge marketing operations technology and process solution that resulted in the awarding of a US patent.
  • Enabled revenue growth in excess of $1.5M per year by consulting with large Fortune 100 clients in the application of new technology to improve marketing operations.
  • Participated with leadership team in the development of company mission, vision and values in an effort to unify direction, to better leverage individual strengths and employee contribution, and, ultimately, to increase revenue growth.



Social Media Business Consultant/ Black Diamond Consultant

Social Media Academy

Cisco Certified Express Foundations Sales Specialist

Cisco Systems


Patrick Karker

"I've worked with Joyce as a fellow employee, as a strategic business partner and as a vendor over the past 13 plus years. In every scenario, Joyce's practical implementation of technology as a means to migrate where business trends evolve, has proven to bring benefit. This benefit has not only driven lower costs and streamlined cycle time, but has educated those involved to understand HOW companies will do business in the future. Joyce is a pioneer in her ability to understand marketing, publishing and information distribution as it relates to how we perform these operations today as well as how we will perform these operations in the future. Mixing this knowledge with a strong morale character, Joyce is truly a person you want to work with and for."

Eric Raymond

"Joyce is a fearless competitor, always working to provide the right solution to the right client at the right time....on time every time. She's open minded, and unwilling to let naysayers stand in the way of creating a win-win for both her and the client."

Ron Gross

"Joyce has a broad scope and vision related to the Digital Signage Industry. Her passion for the growth and acceptance of this industry is almost limitless. She demonstrates the ability to present the impactfulness of Digital Signage for multiple applications and pursues every opportunity with enthusiasm and optimism. Joyce's strengths lie in the ability to describe the application of various attributes of the Digital Signage business and invoke productive discussions with multiple business platforms that move this industry forward. She provides excellent presentations, fact finding and creates a great deal of synergy amongst the multiple complimentary industries in this field. Joyce is a very large thinker and hard worker. Joyce would be an asset to any company seeking an intelligent, hardworking and passionate individual who is focused on building a valued communication and marketing medium in the Digital Signage business."