Digital Marketing Executive
Amber Communications - Dubai
- Creating, managing and editing content in a web based environment.
- Defining campaign goals.
- Monitoring social media channels for trends and oppurtunities.
- Creating digital media strategies.
My primary objective as a Digital Marketing Executive is to create vibrant and brilliant visual contents in marketing the company’s brands and services. I have competent knowledge and dexterity in creating concepts using the latest technology in digital marketing. I am very adept in using Adobe Illustrator and have a good understanding of Adobe Photoshop. I have a solid grasp of web analytical tools such as Meltwater Buzz, SimplyMeasured, LikeAlyzer, Social Bakers and strong understanding of online marketing concepts, procedures, strategies and practices.
Business Innovation Project: Successfully completed the final module of the course that is Dissertation/Thesis- ‘Comparative Analysis of Passenger Airlines from the Consumer Perspective’.
Developed a blog and a promotional video for the university as part of a viral marketing campaign, which had the second most number of viewership on YouTube in the whole campaign.
Modules Studied included Search And Social Media Marketing, Marketing and Services Management, Marketing International Business and Contemporary Issues in Consumer Research.
Passed Bachelors of Commerce specialized in Marketing (2008-2011)
Project: Successful completion of the final year project in marketing specialization- ‘Analysing the Marketing and Advertising strategies used in movies’.
Passed Senior School Certificate Examination (CBSE-India) in March 2008 in the following subjects: Accountancy, Business Studies, Economics, Informatics Practices and English.