Reporting to the CEO and a Member of Strategic Leadership Team, managing an international team of 8 Area Managers, 50+ distributors and a £14M revenue business with full P&L responsibility.
- Provide strategic leadership, identify new business opportunities/products and spearhead strategic global expansion initiatives in emerging markets with regular updates to our investment board
- Negotiate distribution contracts and establish strategic alliances with our partners across the region with full operational and P&L responsibility for our 3 cost centres: Africa, Middle East and Far East.
- Opened up North Africa by signing on new importers in Tunis, Morocco and Algeria with £300K in first year sales
- Resolved South Africa Channel issues and reduced overdue payments from over £100K to zero while setting up our own operations with a registered branch, consignment stock and local technical expertise. This has led to a 26% sales growth in South Africa and a positive cash flow despite currency devaluation and strike action.