SALES AND MARKETING
Oversaw Corporate Sales Office for two hotel chains in San Diego representing all properties.
Developed sales program that increase sales $500K per year and room occupancy by 8% per year.
Sold 22 group properties with productions from $7-12M per year.
Supervised and coordinated of all the sales, reservations, corporate marketing, and promotion activities.
Forged partnerships and negotiated contracts with wholesale and retail agents, ground operators, corporate and association travel in U.S., Canada, and Mexico.
Established Sales and Marketing Plans that included advertising, sales, marketing, trade shows, and travel budgets.
Contacted niche markets that traveled to our destinations for kayaking, snorkeling, sport fishing, scuba diving, whale watching, off-road racing, golf, and ecological markets.
Maintained monthly sales calls follow up calls, presentations, and travel agents seminars to generate interest.
Identified and developed marketing, sales, and promotional strategies to include Group, Corporate, Individual, Special Interest, and Wholesale accounts.
Supervised advertisements for various media including web pages and Chambers of Commerce.
Continuously refine co-op advertising and promotional programs, achieved substantial increases in margins, and manual budget allocations.
Appointed President of the Ixtapa Destination Sales and Promotion Committee.