Sold, supervised, coordinated deluxe 1,200 people special events, catering, and banquet functions at the hotels and golf courses, beaches, tennis clubs, and luxury villas. Created and developed an array of Theme Party concepts, operations, and services. Supervised, and coordinated the food service for The Tennis Club International Championship in Ixtapa, Mexico. Developed and implemented effective strategies in niche marketing, incentive, groups and conventions market. Professionally coordinated, supervised, and serviced The Group of Six International Forum in Ixtapa, Mexico, and the Casino and International Pigeon Shooting Competition in Guadalajara, Mexico. Developed and implemented the convention service standards, policies, and procedures manual for the Westin Regina Deluxe Ixtapa Resort Hotel, which was then adopted by all the company properties. Knowledge of room assignment and supervision for dignitary’s special needs and requirements.  


  Created concept and theme and developed foundation for several casual food service successful restaurants. Managed opening budget of $900K and projected sales and expenses for operations. Oversaw restaurants P&L, budgeting, menu writing, staffing, training, management, inventory and operation. Developed and implemented operation and service standards, policies, and procedures manuals for casual full service restaurants and for the ISO 9000 certification. Five Months after the opening, "Tradiciones" restaurant, was awarded and rated 4 Stars by The Arizona Republic, 2006 Best of Phoenix by New Times, and "By far one of the best places" by Arizona Christian News.


Oversaw Corporate Sales Office for two hotel chains in San Diego representing all properties. Developed sales program that increase sales $500K per year and room occupancy by 8% per year. Sold 22 group properties with productions from $7-12M per year. Supervised and coordinated of all the sales, reservations, corporate marketing, and promotion activities. Forged partnerships and negotiated contracts with wholesale and retail agents, ground operators, corporate and association travel in U.S., Canada, and Mexico. Established Sales and Marketing Plans that included advertising, sales, marketing, trade shows, and travel budgets. Contacted niche markets that traveled to our destinations for kayaking, snorkeling, sport fishing, scuba diving, whale watching, off-road racing, golf, and ecological markets. Maintained monthly sales calls follow up calls, presentations, and travel agents seminars to generate interest. Identified and developed marketing, sales, and promotional strategies to include Group, Corporate, Individual, Special Interest, and Wholesale accounts. Supervised advertisements for various media including web pages and Chambers of Commerce. Continuously refine co-op advertising and promotional programs, achieved substantial increases in margins, and manual budget allocations. Appointed President of the Ixtapa Destination Sales and Promotion Committee.


1975 - 1978


The Educational Institute of the American Hotel & Lodging Association

Certified in:

Hotel/Motel Management, Hospitality Accounting for Management, Food &Beverage Management & Service, Organization & Administration, Human Relations, Training & Coaching Techniques, Communications, Hotel/Motel Sales Promotion, Front Office Procedure, Hotel/Motel Law.