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Free Agent!

Put me in coach! 

I'm a Social Media/Marketing Director with over 8+ years of experience at companies ranging from start-ups to Fortune 100. I have a deep passion for content creation, trend analysis, effective communication, community management, and storytelling and I'm eager to start a new chapter!

Work history

MetaPanelists

November 2017September 2018

Mr. Marketing Man (...no, really)

Marketing Lead focusing on building, guiding and directing brand and social strategy for four of the internet's largest webcomic artists: the Awkward Yeti, Fowl Language, Sarah's Scribbles, and Shen Comix! 

facebook.com/AwkwardYeti/ 
facebook.com/DoodleTimeSarah/ 
facebook.com/ShenComix 
facebook.com/FowlLanguageComics/

-Created a series of gifs for the artists that as of Sept 2018 had 20m+ views.

-Designed and optimized a customer support process for multiple brands with a shoestring budget and limited staff. 

-Led event, conference, and convention booking and contract negotiations.

-Hosted webcomic-centric panels at various conferences to audience levels of every size.

Zappos.com, Inc.

August 2016May 2017

Newsroom Lead Link

Lead Link (manager in a Holacratic system) for Newsroom, Zappos’ content creation team. Served as Executive Producer for digital publication (Beyond the Box - zappos.com/about) and Publisher for DTZen, Zappos’ Las Vegas-focused print magazine.

-Supported Editor-in-Chief's content strategy and developed initial roadmap to success

-Responsible for budget(s) for multiple teams under Newsroom circle

-Managed project asks and acted as primary point of contact to other internal/external business units

-Initiated and deployed Beyond the Box's Co-Op program

-Assisted in developing content calendar

-Created and deployed social media promotion(s) of content created

-Final decision maker within circle when at an impasse

Zappos.com, Inc.

April 2013May 2017

@Zappos Social Marketing Lead

Lead strategist and execution for @Zappos Twitter, Snapchat, Spotify, and emerging platforms.  Initiated @Zappos Snapchat and Spotify accounts. Brought @Zappos Twitter account from 75K to 2.84M followers.

-Developed and maintained social posting calendar(s)

-Pitched and deployed Co-Op campaigns for Zappos top tier partners (Adidas, Puma, Columbia, etc.)

-Developed, pitched, and executed social campaigns for key business partners and their projects

-Led Snapchat and Twitter Ad buying and participated in alpha and test marketing strategies

-Created first brand use of Snapchat Lens

-Represented and spoke on behalf of Zappos social media at a number of panels and conferences

-Coordinated with social creative and visual design teams for all social creative needs

-Worked with additional social channel managers to create cohesive campaigns and stories

-Developed custom KPIs for each channel

-Delivered relevant metrics to circle for updates and feedback

-Reconciled social vendor invoices

-Taught Social Media 101 for Zappos University

-Coordinated with social media focused customer loyalty team and provided coaching

-Completed media training to represent Zappos' social media to the press

-Served as social media point person for Zappos Insights and met with Insights participants to discuss Zappos' methods

Channels Managed:

https://www.twitter.com/zappos
https://www.snapchat.com/add/zappos
@Zappos Spotify

Zappos.com, Inc.

January 2015May 2017

Emerging Platforms Social Specialist

Energized a love of the unknown by discovering, researching, and vetting opportunities for Zappos social media.  If it is weird, awesome, revolutionary, or one-of-a-kind it's in my wheelhouse. Not a fan of meh.

-Researched and vetted new platforms for social marketing team

-Determined growth potential for each new platform

-Transitioned approved new platforms to appropriate teams

Zappos Family of Companies

April 2013January 2015

6pm.com Social Media Community Manager

Inaugural social media community manager focused on bringing all marketing channels in-house. Built @Shop6pm Twitter/Facebook organically and expanded 6pm.com into additional social channels (Pinterest/Polyvore).

-Built social channel content calendars.

-Initiated personal and professional relationships with all major social channels

-Moderated and responded to all social contacts

-Developed social campaigns with various KPIs, such as: follower growth, impressions, direct engagement, etc. 

Managed Accounts:
https://www.facebook.com/shop6pm
https://twitter.com/shop6pm
https://www.pinterest.com/6pm/
http://shop6pm.polyvore.com/

Pricefalls.com

November 2011December 2012

Director of Pricefalls Events

Pricefalls Events utilizes the Pricefalls Dutch and Silent Auctions to sell tickets to exclusive events otherwise sold at a fixed price. Through use of these auction styles both the host and talent have the opportunity to achieve a higher revenue.

As a founding Director, I worked to build and position Pricefalls Events as a cost effective alternative to outdated ticketing methods.

Developed Skills: 

-Contract Negotiation

-Talent/Representative Hospitality

Pricefalls.com

July 2010December 2012

Director of Communications

As the Director of Communications at Pricefalls, LLC, my focus was on helping to build a branded name for an emerging marketplace. Along with this ongoing endeavor, I also managed corporate accounts acting as a nexus to the internal team and negotiated all pricing points for the Pricefalls Deals of the Day program.

Specializations:

-Brand Management

-Crisis Communication

-Social Media Outreach

-Traditional Media Outreach

-Written Word Technician

Western Michigan University

May 2009August 2010

Advisor/Public Speaker

-Organized and presented at Freshman Orientation events
-Advised students with regards to suitable courses of study
-Created communications to over 5,000 students
-Assisted with production of podcasts
-Created and maintained Twitter account

Western Michigan University

January 2010May 2010

Teaching Assistant - Film Interpretation

-Collaborated with professor to create class syllabus
-Conducted class lectures
-Assessed student assignments

Proficiencies

Software/Services

  • Sprinklr
  • SparkCentral
  • Crimson Hexigon
  • Curalate
  • Google Tools
  • Custom Trending Topics Tool
  • Glassnetic
  • Confluence
  • JIRA
  • Giphy
  • Microsoft Tools
  • Asana

Proficient in content creation/customer service for following Social Channels:

  • Facebook
  • Twitter
  • Instagram/Instagram Stories
  • Snapchat
  • Pinterest
  • Spotify
  • Imgur
  • Reddit
  • Quora
  • YouTube

Skills

Relationship Building

Storytelling/Content Development

Social Advertising

Project Management

Crisis Communications

Creative & Effective Brainstorming

Team Building

Fortnite Skills

(...but practicing!)

Education

Western Michigan University

August 2006May 2010

Bachelors of Arts, Public Relations

Accompanying minor in Political Science.