Download PDF

Joshua Harvey

Talent Manager at Phifer & Company

Work experience

Sep 2014Present

Talent Manager

Phifer & Company
Mar 2014Sep 2014

Display/PPC, Digital Marketing and Business Development

Shoplet
  • Plan and execute web,CSE, PPC and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Aug 2013Jan 2014

Digital Marketing Manager

Groupize

In charge of developing and overseeing digital marketing initiatives and analyzing how they effect the overall business strategy.

  • Produce and oversee content posted across all social media platforms, including Facebook, Twitter, G+ & LinkedIn • Supervise, edit, & devises all material posted on company blog
  • Devise strategies to drive online traffic to the company
  • Managed online brand and product campaigns in order to gain brand awareness
  • Utilize a range of paid search techniques including SEO and PPC
  • Tracking conversion rates and making improvements to the website
  • Developing and managing digital marketing campaigns
  • Analyzed how company efforts effected the overall business strategy in order to derive changes
Jun 2013Aug 2013

Digital Marketing

RMS Media Group

Primary responsibilities include uploading each issue to the site, working on social media platforms, helping with brand marketing, and to write original content for Northshore and Ocean Home online.

  • Uploading all magazine issues online
  • Produce and oversee content posted across all social media platforms, including Facebook, Twitter, G+ & LinkedIn
  • Devise strategies to drive online traffic to the company
  • Write original content for Northshore and Ocean Home Magazine online
  • Oversee company brand image

Education

Wentworth Institute of Technology

Skills

Proofreading
Copywriting
Press Releases
Copy Editing
Newspapers
Feature Articles
Editing
Journalism
Editorial
Magazines
Publishing
Web Content
Blogging
Publications
Social Media
Advertising
Marketing Strategy
Marketing Communications
Strategic Communications
Human Resources
Public Relations
Talent Management
Talent Acquisition
Recruiting