Work History

Work History
2010 - Present

Account Executive Intern

The Bohle Company

Maintained social media accounts and media relations for clients in diverse industries covering IT securities, video gaming, and luxury consumer goods.

  • Generated target media lists improving pitch, press release, and fact sheet distribution
  • Created social media and blog content increasing unique site visits and engagement
  • Applied web analytics versus strategy to base recommendations winning client approval
  • Improved client's weekly conference call ensuring agenda and action items were delegated, documented and followed
2011 - Present

Operations and Finance Manager

Worldwide Panel, LLC

Operations and finance management for Internet think-tank and market research firm.

Promoted from Executive Assistant to project leadership role overseeing brand development and marketing of consumer websites supplying key MR insight used by Fortune 500 companies.

2010 - 2011

Account Executive

Killeen Furtney Group

Hired initially as new media and research consultant for award-winning communications and marketing firm, led to increased role in client service and acquisition.

  • Developed strategic messaging and multimedia used in national presentations by company president
  • Conducted first comprehensive "Octomania" research adding marketability to potential book release
  • Entrusted with producing time-sensitive material successfully placed with local news media
2006 - 2011

Cheese Specialist and Buyer

Whole Foods Market

Promoted marketing initiatives and events in collaboration with store marketing coordinator, local artists, and vendors.

Created and hosted popular series of in-store tastings teaching customers how to select and serve artisinal cheeses and foods.

2009

Viral Marketing Intern

Causecast
  • Crafted editorial copy and microblog content published and shared daily via online social networks
  • Improved organization, SEO, and SMO of content published and shared daily via online social networks
  • Featured community blogger writing on topics ranging from leisure to cause-marketing and public affairs
  • Engaged new interns weekly on how to recognize and apply emerging trends in social media
2005 - 2006

Operations Associate

Sam Ash Music Megastore

Co-managed $2m store inventory of national music retailer and entrusted with access to secure database and customer records.

Promoted to key position as link between central purchasing department (based in New York) and its vendors and customers.

2004 - 2005

Sales Associate

Music Power (formerly Guitar Trader)

Fulfilled orders and product support for international customer base and represented company at NAMM Show and Convention.

1999 - 2003

Technical Music Supervisor

University of Pittsburgh
Three-time Technical Music Supervisor and artist liaise on Annual Jazz Seminar and Concert, the largest gathering of international jazz luminaries in city, and served as principal student sound engineer.
  • Anticipated and fulfilled staging and transportation needs for 10 guest performing artists
  • Produced video and audio recordings preserved in Sonny Rollins International Jazz Archives for study and enjoyment worldwide
  • Produced and recorded student projects winning consecutive Mellon Jazz Scholarship awards

Other highlights:

  • Appointed Road Manager for University of Pittsburgh Jazz Ensemble's 2002 concert and outreach tour in Jamaica
  • Instructed studio for students of all ages in guitar, voice, piano, and recording arts
  • Secured top vocal talent and co-organized Pot-o'-Gold Jam, a benefit concert raising over $1,300 for national charity

Education

Education
2008 - 2010

Certificate

UCLA
  • Concentration in entertainment publicity, persuasive writing, media psychology

Skills

Skills

QuickBooks

Video and film editing

Digital photography

Associated Press style and proofreading

Musicianship and ear training

Microsoft Office

Written and spoken French

CisionPoint

PR workflow, management, and media database system

Pinnacle Studio 14

Video editing and DVD authoring software

Adobe Photoshop

Pro Tools LE

Associations

Interest

Vegetarian cooking, wine tasting, tennis, travel, bicycling, urban exploration, filmmaking

Summary

  • Versatile PR/marketing and sales professional with proven track record in music and gourmet food retail industries 
  • Adaptive, service-driven approach with strict attention on client and end-user experience
  • Trained musician with over 15 years experience in singing/songwriting, artist relations, music production and instruction