PeekYou is a fusion of public records and public web data for over 230 million people. Its primary goal is to create a single profile for every person in the public domain, summarizing his or her interests, work, schooling history, photos, physical address, e-mail address, websites, gender, age, and other biographical information. As a data platform, PeekYou also powers and enhances web applications by leveraging deep people data. PeekYou delivers not only segment and aggregate data sets, but also individual level data and targeting abilities by using actual demographic information within a secure framework which protects the privacy of the individual. PeekYou.com is a people search engine where users can freely access this information, whether it relates to themselves or to other people. The site represents an opportunity for web users to control how personal information appears across the web. Compete.com and Quantcast both list PeekYou as a top-5000 site worldwide.