Web Site Referral Inference

  • United States Patent Application 20090132481
  • Filed November 5, 2007

Inventors: Joshua Hoffman, Stephen Toub

A method for altering web site content based upon information contained in a referring page comprising the steps of: receiving a referral request to access a web page; determining a source of the referral request; performing an analysis of content contained in the source to infer why the web page was requested; generating an altered form of the web page based upon the analysis; and rendering the web page in the altered form.


I'm a technology professional and technical communications expert, possessing 10+ years of experience driving business-oriented technology solutions for leading corporate, government and educational organizations.

I'm a regular author (50+ magazine articles) and speaker, frequently featured in leading technology industry publications and events.

I'm a passionate, persuasive and articulate person, with an ability to bridge the gap between business, technology and marketing. Experienced in Technology Consulting and Operations, Strategic Advisory Services, Technical Communications and Marketing.


IT Consulting · Strategic Advisory Services· Technical Communications

Core Infrastructure Management· Desktop Deployment· Technical Support

Marketing· Relationship Building· Project Management


Published Articles

Custom Content

Board Memberships

  • Member: Association of Information Technology Professionals, Society for Technical Communication, Association of Fundraising Professionals
  • Board of Directors: Gamma Nu Eta Honors Society for Information Technology (President, National Board), Columbia University Fundraising Student Association, CatScratch Theatre Modern Dance Company, FLICfest - A Festival of Independent Choreography

Work History

Work History
May 2009 - Present

Principal Consultant

Connected Cause

I'm the principal of an independent technology and marketing consulting firm, focused on delivering best-in-class technology solutions and technical marketing and content services. In this role, I'm responsible for complete technology solution development and deployment, technical content creation including custom writing and presentation development and delivery, and comprehensive project management. Clients include: Microsoft, 1105 Media, Survey Analytics, and the KKM Group.

Jun 2005 - May 2009

Editor-in-Chief, TechNet Magazine


•Created and managed the editorial direction of a high-profile technology publication for the IT professional community. Within 2 years, dramatically increased global readership through execution of evidence-based strategies for delivering targeted and highly sought-after technical content, while achieving industry-acclaimed levels of customer satisfaction.

•Built and managed relationships with a wide variety of stakeholders including every major Microsoft product development group, corporate communications and marketing teams, worldwide subsidiaries, industry experts and luminaries, leading Microsoft partners and high-profile customers.

•Managed a multi-million dollar annual product development budget, as well as a senior editorial and production staff.

•Regularly authored and edited rich, technically complex content for IT and business audiences.

• Featured speaker and presenter at many Microsoft and industry conferences and events. 

Jun 2001 - Jun 2005

Infrastructure Consultant


•Developed and executed comprehensive technology strategies for global enterprise and government clients, assisting in the architectural design, implementation, and operation of complex hardware and software solutions.

•Examples of consulting engagements: design of a 700,000 seat worldwide desktop deployment for a U.S. government agency; engineering of a 200,000 seat worldwide desktop deployment for a global accounting firm; providing strategic advisory services for a major US manufacturer; execution of an Active Directory and Exchange server deployment for a large university; and a forensic analysis of global infrastructure performance for a major financial institution. 

Aug 2000 - May 2001

IT Intern

General Electric

Provided advanced technical support to senior scientists and researchers at Corporate R&D facility.Participated in the development of application management and deployment strategies and techniques.

1997 - 2000

Systems Engineer, Desktop Services

Bristol-Myers Squibb

Delivered third-tier technical support to 10,000 users across dozens of facilities worldwide. Developed and executed testing plans for all computer hardware and software applications prior to deployment.


Aug 2008 - Dec 2010


Columbia University



Microsoft Certified Desktop Support Technician (MCDST)


Microsoft Certified Systems Administrator (MCSA)


Microsoft Certified Systems Engineer (MCSE)




Matt Carter

“Josh brought an amazing combination of passion for customer needs and technology to his role at TechNet Magazine. Josh saw an opportunity to provide leadership to bring the magazine to the next level and singlehandedly filled a vaccuum on his own to take the publication from good to great. His strong relationships with Microsoft business leaders, industry luminaries, and our publishing partners yielded benefits across the business. Its rare to find someone with a balance of business, editorial, and technical acumen at the same level as Josh.”

Karen Forster

“Josh is a true professional who has deep knowledge of the technology industry and Microsoft, as well as publishing. Josh is universally respected and trusted. In my dealings with Josh, he has always been helpful and gone out of his way to address issues promptly. I highly recommend Josh and hope that I'll have an opportunity to work with him in the future.”

David Gordon

“Josh does a fantastic job of engaging on multiple levels; diving deep technically with authors and then stepping back to help look across our portfolio of services on a strategic level. His strong attitude of "can do" was only surpassed by his follow-up execution to make sure that things were indeed done and done well. He possesses a strong ability to maintain business partnerships and develop strong connections, as well as keep a strong sense of customer focus and empathy in his work.”

Grant Duers

“I had the pleasure of working with Josh Hoffman for 2 years at Microsoft. Josh is a first class talent with awesome potential. Josh is the kind of person you want on your team. Josh was hired to develop a monthly magazine and web site for IT Professionals. From scratch. He performed this high-visibility task flawlessly, making TechNet Magazine a must read for IT pros across the world. It was a pleasure managing Josh. He is a quick study who is very passionate about his work.”

Meryem Tom

"Josh is an accomplished professional with deep IT industry background, strong cross-division collaboration skills, and proactive approach to strategic planning and execution. During his tenure as editor-in-chief, he drew solid growth in the subscriber base for the publication he was responsible for. He is an adamant customer advocate and excellent marketer driving for innovation and growth."

Mark Russinovich

"I worked with Joshua writing magazine articles for TechNet Magazine and Joshua was a pleasure to work with. He was hard working, prompt, conscientious and easy to get a long with. I watched as he increased TechNet Magazine's reach in print and on the web during his tenure and he kept the quality of the magazine at the highest levels."


United States Department of Defense