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Profile

A strategic and creative marketing executive who understands the power of a strong brand combined with the tactical advantages of retail, promotional and social marketing messages. A strong relationship and business builder.

Key Competencies:

  • Business Development
  • Strategic Planning
  • Relationship Management
  • Partnership Marketing
  • Creative Problem Solving
  • Team Building

Work experience

Dec 2007Jan 2009

Account Director

Spider Marketing Solutions
Key Accomplishments: Energizer • Grew business by $350,000 in billable hours in 2008• Successfully led a pitch resulting in 2 of 4 quarterly promotions being awarded to Spider • Launched and managed a new corporate website (energizer.ca)• Ensured Spider's involvement in over 80% of Energizer's marketing activity by proposing and       securing an ongoing retainer for services related to the improvement and management of energizer.ca   (total value $250,000/year)• Pitched and launched Energizer's first social media executions (Facebook & Yummy Mummy Club)   o Led to an incremental allotment of $80,000 for 2009 to develop out the mediums• Developed and implemented an interactive engagement strategy that included an online animated     sitcom series on energizer.caCrayola • Successfully pitched an AOR agreement for all promotional marketing initiativesSilk Soy Beverage• Grew business by $150,000 in billable hours in 2008• Successfully sold through and implemented a Canadian online strategy including three websites and   a social media campaign• Led the strategic development of messaging surrounding a new product launch• Instrumental in identifying a need for a Quebec specific strategy and lead internal and external   partners in bringing this to life• Oversaw the development and implementation of a major on pack campaign in conjunction with     Kellogg CanadaOLG• Successfully ran two pitches (PRO-LINE and March Dailies) resulting in $200,000 in billable hours in   2008• Secured Spider’s role as lead agency on 2009 PRO-LINE promotion by executing a flawless 2008   program (total value to the agency of +$100,000)Genzyme Canada• Implemented Genzyme's first social media campaign (a social network supporting joint pain sufferers   for Synvisc)• Single handedly managed a client, an external partner and charitable foundation to a successful   community launch Role and Responsibilities:• Manage client and team profitability and report to senior partners on a monthly basis• Grow existing client base via relationship building and identification of untapped business    opportunities• Strategic development of campaigns and large projects• Lead new business pitches• Supervise one Account Manager and one Account Coordinator • Ensure 100% accuracy on all projects
May 2007Dec 2007

Account Supervisor

Sharpe Blackmore Euro RSCG

Key Accomplishments:• Developed a promotional communications plan for Clearasil that diverted upwards of $1,500,000

  allocated to traditional media into promotional tactics• Successfully sold through and implemented Clearasil’s first ever Canadian specific website

Role and Responsibilities:• Liaise with Global heads to coordinate adaptations of global creative• Prepare and present competitive reviews• Supervision of one Account Executive• Monitor budgets and productivity

Oct 2006Apr 2007

Director of Advertising and Promotion

Affinity One Card International

Key Accomplishments:• Mapped launch plan and charter member acquisition strategy• Assembled a global team of designers and communications professionals to develop brand space• Created brand standards guide • Developed and implemented internal marketing processes

Role and Responsibilities:• Identify, plan, implement and evaluate advertising and promotional needs • Ongoing management of $4,000,000 launch budget• Research potential partnerships and develop reports for management and sales teams• Ongoing review of competitive businesses and presentation of key business opportunities and threats• Approve communication plans and supplier concepts• Maintain internal status documents

Dec 2002Oct 2006

Account Supervisor

McDonnell Haynes Integrated Communications

Key Accomplishments:• Successfully implemented a multi-partner student discount program for the TTC • Developed a POS program for TDCT resulting in an incremental spend of $120,000 per campaign• Repositioned the TTC Metropass resulting in passes selling out in the first two months after launch• Designed new agency process resulting in project timelines being cut by as much as one-week • Redefined roles of Account Service team resulting in a 15% increase in profitability on all campaigns• Founded and developed McDonnell Haynes Imagineering (a new business development team) 

Role and Responsibilities:• Participate in all new business pitches      • Strategic development and execution of all TTC campaigns • Prepare and present TD Canada Trust monthly competitive reviews• Monitor account profitability • Management of two Account Executives and three Account Coordinators

Apr 2001Dec 2002

Account Executive

BBDO/PentaMark Worldwide

Key Accomplishments:• Developed and executed the inaugural “Dodge Challenge Cup”• Introduced an in-dealership merchandising program with estimated billings in excess of $100,000• Developed template for legal copy and offers resulting in significant time savings • Managed communications in the two largest retail markets for the Chrysler, Dodge and Jeep brands

Role and Responsibilities:• Responsible for all aspects of retail advertising in Ontario, Alberta and Prairie regions• Planning and execution of key aspects of all “Buzz” marketing and promotional initiatives• Managed print insertion grids• Prepared program summary decks and necessary materials for monthly regional meetings

References

Kim Warren

“Here's the thing about Josh: He made my job easier. Josh is a passionate, creative thinker, and an energetic team player with a strong gut instinct mixed with an entrepreneurial spirit. All the elements required to build client's businesses and an agency's bottom line. I would consider myself blessed to work with him again.”

Rico DiGiovanni

“Josh is a very good Account Director who brought a lot of value to our company through a combination of strong strategic thinking, creativity, project management and business building skills. He also has excellent relationship skills and approached his job with a high level of passion and commitment. I would highly endorse him in this role for the future.”

Karyn Percival-Berry

“Josh came to work on the Energizer account in 2008. We have collaborated on a number of diverse projects, including website, national consumer promotions, and event marketing. He is great to work with, very attentive to what the client asks, and tries to facilitate the best solution to complex challenges. He is able to put himself in the client's shoes while maintaining a pleasant and effecitive working relationship. Josh really does give 110%, and if he doesn't know the answer, he will find it for you.”

Sean Moffitt

Josh was a breath of fresh air in dealing as a collaborative group of agencies supporting our brand community project. He has the right combination of drive, strategic horsepower and executional discipline to significantly impact a client's business. Gladly work with Josh again.

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Recent Work

Education

19961999

Diploma

Centennial College
19921995

Bachelor of Arts