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A strategic and creative marketing executive who understands the power of a strong brand combined with the tactical advantages of retail, promotional and social marketing messages. A strong relationship and business builder.
Key Competencies:
Key Accomplishments:• Developed a promotional communications plan for Clearasil that diverted upwards of $1,500,000
allocated to traditional media into promotional tactics• Successfully sold through and implemented Clearasil’s first ever Canadian specific website
Role and Responsibilities:• Liaise with Global heads to coordinate adaptations of global creative• Prepare and present competitive reviews• Supervision of one Account Executive• Monitor budgets and productivity
Key Accomplishments:• Mapped launch plan and charter member acquisition strategy• Assembled a global team of designers and communications professionals to develop brand space• Created brand standards guide • Developed and implemented internal marketing processes
Role and Responsibilities:• Identify, plan, implement and evaluate advertising and promotional needs • Ongoing management of $4,000,000 launch budget• Research potential partnerships and develop reports for management and sales teams• Ongoing review of competitive businesses and presentation of key business opportunities and threats• Approve communication plans and supplier concepts• Maintain internal status documents
Key Accomplishments:• Successfully implemented a multi-partner student discount program for the TTC • Developed a POS program for TDCT resulting in an incremental spend of $120,000 per campaign• Repositioned the TTC Metropass resulting in passes selling out in the first two months after launch• Designed new agency process resulting in project timelines being cut by as much as one-week • Redefined roles of Account Service team resulting in a 15% increase in profitability on all campaigns• Founded and developed McDonnell Haynes Imagineering (a new business development team)
Role and Responsibilities:• Participate in all new business pitches • Strategic development and execution of all TTC campaigns • Prepare and present TD Canada Trust monthly competitive reviews• Monitor account profitability • Management of two Account Executives and three Account Coordinators
Key Accomplishments:• Developed and executed the inaugural “Dodge Challenge Cup”• Introduced an in-dealership merchandising program with estimated billings in excess of $100,000• Developed template for legal copy and offers resulting in significant time savings • Managed communications in the two largest retail markets for the Chrysler, Dodge and Jeep brands
Role and Responsibilities:• Responsible for all aspects of retail advertising in Ontario, Alberta and Prairie regions• Planning and execution of key aspects of all “Buzz” marketing and promotional initiatives• Managed print insertion grids• Prepared program summary decks and necessary materials for monthly regional meetings
“Here's the thing about Josh: He made my job easier. Josh is a passionate, creative thinker, and an energetic team player with a strong gut instinct mixed with an entrepreneurial spirit. All the elements required to build client's businesses and an agency's bottom line. I would consider myself blessed to work with him again.”
“Josh is a very good Account Director who brought a lot of value to our company through a combination of strong strategic thinking, creativity, project management and business building skills. He also has excellent relationship skills and approached his job with a high level of passion and commitment. I would highly endorse him in this role for the future.”
“Josh came to work on the Energizer account in 2008. We have collaborated on a number of diverse projects, including website, national consumer promotions, and event marketing. He is great to work with, very attentive to what the client asks, and tries to facilitate the best solution to complex challenges. He is able to put himself in the client's shoes while maintaining a pleasant and effecitive working relationship. Josh really does give 110%, and if he doesn't know the answer, he will find it for you.”
Josh was a breath of fresh air in dealing as a collaborative group of agencies supporting our brand community project. He has the right combination of drive, strategic horsepower and executional discipline to significantly impact a client's business. Gladly work with Josh again.
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