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I'm a double major in Public Relations and Advertising in the school of Journalism and Communication at University of Oregon. I chose to double major because I'm interested in knowing all the different ways to utilize the media to obtain an organization's goal.

Work experience

Aug 2007Present


Universal Pictures

•    Organized advanced publicity screenings of feature films

•    Negotiated free advertising with local media outlets•    Built long lasting partnerships between Universal and local businesses•    Planned local events targeted at college demographics for feature film and DVD releases•    Pitched journalists and radio broadcasters to create publicity for films•    Obtained publicity from print and broadcast media

Jun 2008Present

Media Planner

Upstream Advertising

•    Student run advertising agency at the University of Oregon•    Selected the best media to place advertisements based on campaign strategies•    Collaborated with creative team to determine media channels for creative executions•    Proctored focus groups

•    Developed public relations strategies to complement traditional media plans

Jan 2009Jan 2009

Event Planning Extern

Van Wagner Sports Group

•    Organized a slam dunk competition for Foot Locker that had the highest attendance of the tour•    Used social media to create local awareness of the event•    Wrote a news release that was picked up by two local radio stations•    Created partnerships with local businesses to promote the event


Sep 2007Present


University of Oregon



Media Planning
Pitching Journalists
Social Media
Event Planning
News Release Writing