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Project Manager with deep experience in CRM implementations, both operational and marketing oriented, covering strategy definition and activation through systems' implementation. I have worked for 5 years at everis (formerly DMR Consulting) with customers like Vodafone, BBVA or Wolters Kluwer, where I developed my professional career from developer to Project Manager. In October 2007 I focused my professional career moving to G2 intelligence as a Project Manager for Online CRM definition and implementation at BBVA, working with BBVA's R&D area.

Now I am looking for an international work experience and I will be in Australia with a student visa from 29th of July until 23rd of November.



I would like to continue focusing on CRM area, defining customer relationship and experience strategies, implementing the systems that activate the strategies and improving my good English level by having an international experience. I will also be pleased in working in technology driven environments and challenging projects.

Work experience

Oct 2007Apr 2009

Project Manager

G2 Intelligence

10/2007-02/2009 BBVA R&D – Project Manager

Conceptual model definition for real time online marketing solution. Project Leader in the development and implementation of the resulting system, working with Boston Consulting Group as global Management partner and with Atos Origin as developing pool. Architecture: EJB 3.0, JPA(Hibernate), Pega Rules as Rule Engine and Oracle. 20 people team.

  • The development of our idea, first as a prototype for the Innovation Lab Department, became BBVA's CRM online model and we accomplished to finish it for production in a record time - the first version was available after 8 months. This change we proposed and executed made BBVA the most important client for G2 in 2008.
  • CRM online is the first customer-centric system, vs. the previous product oriented philosophy, driving also a change in the culture of business users.
  • 800.000 interactions are solved every day by CRM online system through several channels (Credit card payments, Web, SMS, ATM, Batch operations like receipts or balance account) and the average time for a campaign reaching his target has been reduced drastically.

10/2008-04/2009 Nokia Spain – CRM Consultant

Business Rules definition and implementation for the Behavioural Targeting Pilot to optimize the relevance of the communications with consumers and thus increasing revenue and services use.

  • 3x CTR and 8x Sales Conversion Rate observed during the pilot. Second phase launched globally in 5 markets.

Collaborating in CRM Strategy proposals for Telefónica, Neinver, Euskaltel and Infinity Russia.

Dec 2002Oct 2007

Senior Consultant


Started as a programmer and became a Project Manager. I have worked with 5 clients, having direct contact with all of them.

  • First successful reference in .Net Technology (Madrid Snow Zone) for Everis.
  • 4 projects for Vodafone as Project Manager delivered according to the schedule. Self-management phase II and SLAs were the most profitable projects at Vodafone in FY 2006, when Vodafone was everis’ biggest client.
  • Everis become the main reference in Amdocs CRM at Spain.
  • Projects in BBVA and Cencosud Chile opened the door to obtain several projects in areas in which Everis had not previously collaborated with these companies.

Project detailed:

  • 03/2007-10/2007    Wolters Kluwer España – IT Governance consultantDefinition and deployment of IT Governance Model for WKE aiming to align IT with the company’s Business areas. Direct collaboration with the CTO. PRINCE2, COBIT 4.0 and ITIL v2 Knowledge acquired.
  • 01/2007-03/2007    BBVA – Software ArchitectGlobal reengineering plan for the transactional web BBVAnet Cash used by big companies and corporations. Five people team.
  • 10/2006-01/2007    Cencosud Chile – Project ManagerReengineering plan for the financial retail systems of Cencosud Chile. Project delivered in Santiago de Chile. Five people team.
  • 05/2006-10/2006    Specialist consultant on Amdocs CRMCertified as Amdocs CRM 6 Web Developer. Responsible for pilots using Amdocs CRM. Presentations and proposals for several telecom clients.
  • 02/2005-05/2006    Vodafone Spain – Project ManagerProject Manager on several CRM projects: Implementing SLAs for technical incidences (10 people team), self-employed clients management (5 people), provision systems' security (5 people team).
  • 10/2003-02/2005    Vodafone Spain – Analyst-ProgrammerImplementation and maintenance of Vodafone’s new CRM, based on Clarify 11.5. Responsible for maintenance of Tuxedo 8.0 area. Analyst-programmer on urgent and small evolution requirements.
  • 12/2002-10/2003    Madrid Snow Zone – ProgrammerDevelopment and Implementation of the ticketing and access control system for the snow dome. Visual basic .NET, SQL Server 2000 database and Handshake and SAP integration



Oct 2000Apr 2002


Universidad de Zaragoza

A postgraduate studies in computer sciences, covering the most important topics as Databases, Operating Systems, Networks, Programming (C and Java).

Final mark: A.



Universidad de La Rioja

Main focus on computer-related subjects like Algorithms, Artificial Intelligence, Advanced Programming, etc.

Scholarship awarded during the last year for a collaboration in an educational project within the department.


-   Extrovert and optimistic. -   Honest and trustful.
-   Passion for technology. -   Team leader, workload management, manteining a suitable work environment for all team members. -   Concise and clear communicator, adapting messages to every receptor, customers, colleagues, business users or technicians. -   Deep and wide analysis capabilities covering business concepts, processes or IT. Positive approach for solving problems. -   Good management of political relationships within the company, inter-companies and with customers.
-   Operating Systems: Windows, Sun Solaris 10, MAC OS X y Ubuntu Hardy. -   Programming Languages: J2EE 5.0, SQL, PL/SQL, C, VB .NET, ClearBasic, XML. -   CRM: Clarify 11.5 y Amdocs CRM 6. -   DBMS: Oracle 9i & 10g, SQL Server 2000. -   Middleware: Tuxedo 8.1, Tibco 5.3 -   Architecture: EJB 3.0, SOA, Web Services -   IT Governance: ITIL v2, Cobit 4.0, PRINCE 2


Dec 2003Present

First Certificate in English

Cambridge ESOL
May 2006May 2008

Amdocs CRM 6 Web developer

Jul 2002Jul 2004

MCSE en Windows 2000