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Work experience

Client Services

ForceField Marketing

Served as lead account manager for Kraft account:

  • Advised client on marketing program effectiveness through in-depth report analysis, leading to renewed business and ForceField Marketing being chosen as agency of record
  • Led event and promotion planning in collaboration with client
  • Identified field execution issues and presented client with resolutions that could be implemented quickly and effectively, while maintaining budget
Aug 2012Apr 2013

Client Services Director

Brand Connections

Provided exceptional account management for key clients, Starbucks and General Mills, with annual program revenue exceeding $6,000,000, leading to contract renewals.  Responsible for staffing and logistics to oversee team members, evaluate performance, and report to client.  Ensured that product assigned was properly launched and successful.

  • Managed staff of 16 to execute in-store demonstrations for product launch in U.S. and Canada.
  • Provided 10,000 product demonstrations through 800 retailers over 13 weeks, resulting in sales of 25,000 product units.
  • Developed sales materials and managed project timeline for client’s national sponsorship of 120 Susan G. Komen Race for the Cure, eliminating need for client to outsource tasks at higher cost.
Sep 2007May 2012

Customer Advocate / Business Analyst

General Growth Properties

Provided ongoing consultative services to marketing, business development, and accounting functions throughout life cycle of projects and aligned comprehensive technology solutions to business strategies.  Served as an advocate on behalf of assigned business units in collaboration with information services teams in order to simplify existing business processes or create and implement new ones.

  • Delivered process and design analysis for implementation of new JD Edwards structure, affecting entire organization, with project budget of $9,500,000.  Developed requirements documentation.
  • Garnered senior sponsor buy-in for leasing system enhancements, and eventual system replacement, affecting 400 system users.
  • Documented project requirements for marketing and web product teams for ever-evolving online content platform of mall and corporate website and mobile application - The Club.  Reduced time from concept to production 20% by properly documenting requirements.
Sep 2005Sep 2007

Process Improvement Manager

General Growth Properties

Researched and evaluated current organizational practices in order to enhance, eliminate, or create new processes.  Made recommendations to management to create best-in-class standards.  Prioritized and documented the current state of projects to determine what roadblocks were standing and how to resolve them.

  • Created and maintained streamlined communication platform to 200 field marketing teams as departmental standard for team, resulting in efficiency and reduced human resource soft costs.
  • Recommended improvements, including consistent communication guidelines, interdepartmental workflow, and continuity of service level provided.
Sep 2003Sep 2005

Venue Intelligence Manager

General Growth Properties

Collected, maintained, and disseminated business-critical market, venue, and customer intelligence to sales force to leverage property assets to potential national retailers and advertisers.

  • Created Access database which contained properties’ attributes that sales members could use for reference when responding to client requests. This allowed the team to be more responsive to client needs and timelines.
  • The department became a go-to for marketing and sales which maximized resource utilization.
Nov 2001Sep 2003

Strategic Partnerships Manager

General Growth Properties

Acted as an advisor to the company on establishing a consumer sampling infrastructure which resulted in forming a new revenue generating division. The new division produced an additional $2 million in revenue within the first year to present day 15% of the department’s revenue (a 900% increase from when the division was established). Consulted with sales force and upper management to create engaging in-mall initiatives that solved our clients’ marketing and sales needs

  • Developed and fostered strategic partnerships with national retailers, entertainment franchises, consumer packaged goods companies and advertising/promotion agencies (GMR Marketing, 20th Century Fox, PepsiCo) and synthesized client objectives into achievable in-mall marketing strategies
  • Maintained leadership role in identifying department objectives and principles, areas of opportunity, managed successful promotion implementation, and conducted post-promotion analysis to derive actionable learning for company executives
Sep 2001Oct 2001

Project Manager, Account Services

Havas Worldwide

Led a cross functional team, in a newly created position within the Consumer Marketing Services division, to execute programs that included more than 20 clients and approximately 100 million samples on an annual basis, including company’s largest program (distributed to 10,000+ venues)

  • Conducted budget and revenue analysis for all marketing projects; Identified cost-saving areas that resulted in a 20% increase in gross profit margin
  • Provided sales forecasting reports to executive team to determine the best allocation of resources
Sep 1999Sep 2001

Client Services Manager

Havas Worldwide

Performed key account management over 17 P&G brands (including Tide, Downy, Bounty, Bounce, and Gain), which accounted for 40% of company’s 2000 revenue and acted as the primary liaison for sampling and media programs that generated approximately $16 million in revenue.

  • Determined promotion feasibility and developed programs that met client’s complex marketing needs, and managed field execution issues all of which resulted in a 75% renewal of business for that year
  • Improved processes between operational departments, facilitated more concise communications through timely and comprehensive program reports, and initiated quality control procedures. The in-depth analysis provided to client showcased a positive ROI



Strategic Partnerships
Technical Communications
Process Improvement
Business Development
Event Planning
Concept Development
Brand Management
Account Management