Work History

Work History
Apr 2015 - Present

Copywriter & Creative Director (Freelance)

Joe Frango Creative, LLC

Apply deep and varied expertise in marketing communications to drive results for a diverse client roster, including Equifax, Dashlane, Walker Innovation, Guthy|Renker, LifeCare, HealthPlanOne, Conair Corporation, Belvoir Media Group, Blink Advertising, The Food Group, Pace Advertising, List Services Corporation, Time Warner Cable, Lot18, NorthPage, Penrose Hill, Hochhauser Creative Solutions, High 5 Games, eWayDirect, Miller Advertising, and many others.

Jun 2013 - Apr 2015

Lead Copywriter/Creative Director

EducationDynamics

Led creative team to boost enrollments through multiple marketing channels for the industry leader in student recruitment for colleges and universities.

Oct 2012 - May 2013

Senior Manager, Marketing Content and Concepts

Lot 18

Wrote branded, response-driven copy and leveraged direct response expertise to launch wine clubs (including the re-launch of TastingRoom.com) and drive memberships.

Aug 2012 - Oct 2012

Senior Copywriter

Affinion Group

Crafted copy and developed concepts for direct-response driven digital campaigns across multiple membership programs (credit and identity, shopping, travel, entertainment).

May 2012 - Aug 2012

Senior Copywriter, Corporate Communications

Healthfirst

Wrote and ideated a broad range of print and digital communications for internal and external audiences.

Jan 2012 - Apr 2012

Creative Director, Copy and Content

FYI Direct/Vertrue, Inc.

Led creative team to drive conversions for credit and identity protection membership programs, including FreeScore.com and IdentityHawk.

Oct 2007 - Jan 2012

Senior Copywriter/Manager

Vertrue, Inc.

Spearheaded copy development and managed workflow and staff to increase memberships for a wide variety of membership programs, including personal finance, shopping and entertainment, and identity protection.

May 2007 - Oct 2007

Senior Copywriter, Promotions

Reader's Digest Association, Inc.

Wrote copy and generated ideas to increase conversions for the Reader's Digest portfolio of magazines and products.

1999 - May 2007

Senior Copywriter, New Creative

Time Inc.

Led copywriting, conceptualization and client development for the full-service internal agency serving the Time Inc. stable of magazines as well other Time Warner products and services.

1997 - 1999

Copywriter, Adaptations

Time Inc.

Reworked copy and reimagined controls to continually take creative results to the next level.•

1995 - 1997

Copywriter

Publishers Clearing House

Wrote copy and strategized ways to beat control for the leader in sweepstakes-based direct marketing.

Awards

2010 WebAward: Shopping Standard of Excellence for Shopping Essentials+
2010 Internet Advertising Competition (IAC) Award: Outstanding Achievement for FreeScore.com Advertising Campaign
2009 WebAward (Two Categories): Catalog Standard of Excellence & Shopping Standard of Excellence for SavingsAce.com
2009 Adaptive Marketing Xprize Challenge Winner (Tied for 2nd Prize): New Product Concept
2006 DMA Bronze International ECHO Award: Entertainment Weekly Postcard Retention Program
2005 DMA Bronze International ECHO Award: Entertainment Weekly Insider Movie Screening Campaign
2005 Time Consumer Marketing Achievement Award: School Plan Research, Promotion, and Sales
2004 Time Consumer Marketing Achievement Award: For New Golf Magazine Renewal Series
2002 Time Consumer Marketing Achievement Award: For Development of the Fundraising Channel

Education

Education
2004 - 2007

M.S. Communication Studies

College of New Rochelle

Graduated with Highest Honors.

Recipient of the Outstanding Academic Achievement Award.

Specialization: Organizational Communications

1991 - 1994

B.S. Journalism

Mercy College

Graduated with Highest Honors.

Recipient of the Quill Award for Excellence in Journalism