Joseph Frango

Head of copy and content for a leading global manufacturer and distributor of premium beauty tools, personal care essentials, professional salon products, and consumer and commercial kitchen appliances. Lead in-house team and outside freelance resources for copywriting, proofreading, and translation, ensuring B2C, B2B, and corporate communication initiatives are on brand, on time, and on point to achieve the company's brand and marketing objectives. Upbeat and uplifting presence with an infectious enthusiasm for getting results across marketing channels. Proud to work with iconic brands, innovative product lines, and top talent.

Wrote and conceptualized a broad spectrum of B2C and B2B communications, including retail packaging, in-store signage, print ads, brochures, editorials, videos, web content, corporate collateral, sales conference materials, and social posts for a global juggernaut with over $2.5 billion in annual sales. Brands include Conair, Conair Man, Cuisinart, Waring, scünci, Rusk, BaBylissPro, Satin Smooth, TravelSmart, and Interplak.

Apply deep and varied expertise in marketing communications, copy development, and content strategy across a wide range of industries and verticals.

Clients include The Food Group (Mondelēz International, Perdue, Tabasco, Ben's Original, Regal Springs Tilapia), Equifax, Dashlane, Guthy|Renker, WW, LifeCare, HealthPlanOne, Belvoir Media Group, Blink Advertising, Pace Advertising, List Services Corporation, Hint Inc.,  Miller Advertising, and many others.

Led creative team (5 staff members, plus freelance talent pool) to boost enrollments through multiple marketing channels for the industry leader in student recruitment for colleges and universities. Streamlined processes to increase productivity and created a results-driven culture based on cross-departmental collaboration.

Wrote branded, response-driven copy and leveraged direct response expertise to launch wine clubs (including the re-launch of TastingRoom.com) and drive memberships.

Crafted copy and developed concepts for direct-response driven digital campaigns across multiple membership programs (credit and identity, shopping, travel, entertainment).

Wrote and ideated a broad range of print and digital communications for internal and external audiences.

Led creative team to drive conversions for credit and identity protection membership programs. Managed and developed direct reports; generated and guided copy and content  for a wide variety of print and digital marketing materials. Shifted easily between B2C and B2B initiatives.

Spearheaded copy development and managed workflow and staff to increase memberships for a wide variety of membership programs, including personal finance, shopping and entertainment, and identity protection.

Wrote copy and generated ideas to increase conversions for the Reader's Digest portfolio of magazines and products.

Led copywriting, conceptualization and client development for the full-service internal agency serving the Time Inc. stable of magazines as well other Time Warner products and services.

Reworked copy and reimagined controls to continually take creative results to the next level.

Wrote copy and strategized ways to beat control for the leader in sweepstakes-based direct marketing.

Graduated with highest honors

Graduated with highest honors