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Summary

Highly credentialed, multi-award-winning copy and content pro with deep marketing acumen.

Categories include luxury, beauty, fashion, healthcare, personal finance, news, sports, entertainment, publishing, and more.

Work History

April 2016Present

Copy Lead

Conair Corporation, Stamford, CT

Write and conceptualize a broad spectrum of B2C and B2B communications, including retail packaging, in-store signage, print ads, brochures, editorials, videos, web content, and social posts for a product portfolio with over $2 billion in annual sales. Brands include Conair, Cuisinart, Waring, scünci, Rusk, BaBylissPro, Satin Smooth, and Interplak. 

Apr 2015Present

Copywriter & Creative Director (Freelance)

Joe Frango Creative, LLC

Apply deep and varied expertise in marketing communications to drive results for a diverse client roster, including The Food Group (Mondelēz International, Perdue, Tobasco, Regal Springs Tilapia), Equifax, Dashlane, Walker Innovation, Guthy|Renker, LifeCare, HealthPlanOne, Belvoir Media Group, Blink Advertising, Pace Advertising, List Services Corporation, Time Warner Cable, Lot18, NorthPage, Hochhauser Creative Solutions, High 5 Games, eWayDirect, Miller Advertising, and many others.

Jun 2013Apr 2015

Lead Copywriter/Creative Director

EducationDynamics, Hoboken, NJ

Led creative team to boost enrollments through multiple marketing channels for the industry leader in student recruitment for colleges and universities.

Oct 2012May 2013

Senior Manager, Marketing Content and Concepts

Lot 18, New York, NY

Wrote branded, response-driven copy and leveraged direct response expertise to launch wine clubs (including the re-launch of TastingRoom.com) and drive memberships.

Aug 2012Oct 2012

Senior Copywriter

Affinion Group, Stamford, CT

Crafted copy and developed concepts for direct-response driven digital campaigns across multiple membership programs (credit and identity, shopping, travel, entertainment).

May 2012Aug 2012

Senior Copywriter, Corporate Communications

Healthfirst, New York, NY

Wrote and ideated a broad range of print and digital communications for internal and external audiences.

Jan 2012Apr 2012

Creative Director, Copy and Content

FYI Direct/Vertrue, Inc., Norwalk, CT

Led creative team to drive conversions for credit and identity protection membership programs, including FreeScore.com and IdentityHawk.

Oct 2007Jan 2012

Senior Copywriter/Manager

Vertrue, Inc., Norwalk, CT

Spearheaded copy development and managed workflow and staff to increase memberships for a wide variety of membership programs, including personal finance, shopping and entertainment, and identity protection.

May 2007Oct 2007

Senior Copywriter, Promotions

Reader's Digest Association, Inc., Chappaqua, NY

Wrote copy and generated ideas to increase conversions for the Reader's Digest portfolio of magazines and products.

1999May 2007

Senior Copywriter, New Creative

Time Inc., New York, NY

Led copywriting, conceptualization and client development for the full-service internal agency serving the Time Inc. stable of magazines as well other Time Warner products and services.

19971999

Copywriter, Adaptations

Time Inc., New York, NY

Reworked copy and reimagined controls to continually take creative results to the next level.•

19951997

Copywriter

Publishers Clearing House, Port Washington, NY

Wrote copy and strategized ways to beat control for the leader in sweepstakes-based direct marketing.

Awards

2010 WebAward: Shopping Standard of Excellence for Shopping Essentials+
2010 Internet Advertising Competition (IAC) Award: Outstanding Achievement for FreeScore.com Advertising Campaign
2009 WebAward (Two Categories): Catalog Standard of Excellence & Shopping Standard of Excellence for SavingsAce.com
2009 Adaptive Marketing Xprize Challenge Winner (Tied for 2nd Prize): New Product Concept
2006 DMA Bronze International ECHO Award: Entertainment Weekly Postcard Retention Program
2005 DMA Bronze International ECHO Award: Entertainment Weekly Insider Movie Screening Campaign
2005 Time Consumer Marketing Achievement Award: School Plan Research, Promotion, and Sales
2004 Time Consumer Marketing Achievement Award: For New Golf Magazine Renewal Series
2002 Time Consumer Marketing Achievement Award: For Development of the Fundraising Channel

Areas of expertise

Digital marketing, content marketing, retail merchandising, memberships, CRM, retention, e-commerce, lead generation, direct mail, UX, broadcast, B2B, corporate communications, editorial, social.

Education

20042007

M.S. Communication StudiesCollege of New Rochelle

College of New Rochelle

Graduated with Highest Honors.

Recipient of the Outstanding Academic Achievement Award.

Specialization: Organizational Communications

19911994

B.S. Journalism

Mercy College

Graduated with Highest Honors.

Recipient of the Quill Award for Excellence in Journalism


Recommendations

“Joe is a first-rate copywriter and I recommend him without qualification. I hired numerous agencies, designers and copywriters at AOL and found myself often looking to Joe when I needed high quality work done quickly.”

- Allen Tackett, Senior Marketing Manager, AOL

“As a senior member of the new creative team, Joe was clearly at the top of the class producing winners for major publications such as Time, Life and People. What made Joe stand out to me was his amazing versatility - moving from one style of package to another and from one publication to another. Most of all, Joe was extremely dependable and always ready to take on a new assignment even when his plate was already full.”

- Stuart Hotchkiss, Executive Creative Director, Time Inc.

"Getting to work with Joe on numerous projects was not only an enjoyable experience but educational as well. His adaptable writing style, creative vision and patience are invaluable attributes and should be considered the benchmark by which creative professionals are measured."

- Corey Austin, Art Director, Vertrue, Inc.

“Joe always impressed me and other members of our team with his unique ability to display a passion for his work while consistently developing creative and strategic improvements to our business. One of the keys to his success has been his ability to build strong relationships with people at all levels of the organization and leveraging those relationships to consistently meet and exceed the goals for himself, his department and the company. In fact, Joe’s creative efforts led to our team receiving Time Inc.’s annual Consumer Marketing Achievement Award.”

-- Jim Cahn, Marketing Manager, Time Inc.

"I have had the pleasure of working with Joe for the last few years on a variety of projects ranging from web site builds, sales presentations, emails, offline collateral materials and more. No matter what type of project Joe was on participating in, he consistently brought a unique, highly creative and interesting point of view. Some of the most talked about and applauded bodies of work within the organization have been projects that Joe was deeply involved in as well as the sole creative resource for. "

--Sundance Wikander, Director, Product Marketing, Vertrue, Inc.

"Joe is an amazing creative partner to work with. He gets it and then improves on it and makes it better and better. We have worked together multiple times. He has a great personality and makes you look good."

--Saralyn Bass, Chief Digital Officer, Miller Advertising

For additional recommendations and insights into my credentials:
https://www.linkedin.com/in/josephfrango