Accomplished B2B marketer with proven track record designing and executing high-impact marketing programs targeting senior-level business and technology decision makers at Fortune 500 firms. Strategic and creative thinker with ability to blend traditional and new marketing techniques, including social and interactive marketing, to simultaneously build brand image and generate leads. Ambitious, high-energy, self-motivated leader looking for a new challenge in a high-performance, B2B setting.

Work History

Work History
Jun 2007 - May 2009

Marketing Manager

BearingPoint, Inc.

  • Develop and execute marketing plans for $200M+ business unit, which includes: Life Sciences, Aerospace, High Tech, Automotive, Communications & Media, Industrial Manufacturing, and Consumer Goods industry practices
  • Generate and nurture leads through integrated solution, account-based and image-building marketing and PR programs, directly influencing $125M+ in active pipeline
  • Design and execute thought leadership-based marketing programs, targeting executive level decision makers at Fortune 500 accounts, including creation of white papers, podcasts, research surveys, and collateral
  • Manage extended marketing and contractor teams and budget of $500,000+ to ensure coordination and consistency of campaigns across all key channels including direct sales, e-mail, on-line, events, press, social media, advertising, and telesales
  • Maintain collaborative, advisory relationships with industry practice leaders, key account and solution leaders, and executives across the firm
Nov 2006 - Jun 2007

Global Director of Marketing

REL, a division of The Hackett Group
  • Held full marketing responsibility for $30M, global business unit of The Hackett Group (REL), focused on working capital management
  • Reported directly to company President
  • Developed and implemented bottom-up marketing plan, and managed $250,000+ budget
  • Completed full re-branding of company in less than two months
  • Managed corporate marketing and sales resources to execute customized marketing campaigns to CEOs and CFOs of Global 2000 companies
  • Worked with top industry publications to generate media coverage, brand awareness and thought leadership
Jan 2005 - Nov 2006

Product Marketing Manager
  • Directed go-to-market strategy for top two practice lines of strategic advisory, benchmarking and consulting business unit of Answerthink, Inc.
  • Created and maintained marketing and sales collateral, presentations and proposals
  • Designed integrated marketing campaigns, including direct mail, interactive, e-mail, press and telemarketing
  • Led all aspects of multiple strategic industry event sponsorships
  • Managed key elements of product development, launch and training processes
  • Supported direct selling efforts across all practice lines
  • Promoted to Team Leader within first year; managed team of four associates
Feb 2003 - Dec 2004

Account Executive
  • Sold complete portfolio of advisory, benchmarking and consulting services to Fortune 1000 and mid-market companies across all industries
  • Hired to develop a new, seven state sales territory
  • Created relationships and closed business with C-level executives across core staff functions (Finance, IT, HR, Procurement); average transaction size above $75,000
Jun 2002 - Feb 2003

Account Executive

Accudata America, Inc.

  • Worked in team selling environment to broker direct marketing data to marketing and advertising agencies
  • Collaborated on all aspects of B2C and B2B direct marketing campaigns, including creative, target market segmentation and selection, media selection and mix, and message sequencing
  • Helped manage and mentor junior team members; implemented mentoring program for the company
Jun 1999 - Jun 2002

Sales Executive

Gartner, Inc
  • Sold IT consulting, research and advisory services to mid-size and large businesses
  • Developed and maintained C-Level relationships in a sales territory of 65 clients and $1.5M in contract value
  • Submitted accurate monthly and quarterly forecasts
  • Consistently exceeded pipeline and quota goals with limited in-territory travel





Microsoft Office

Advanced proficiency across the Microsoft Office suite, with emphasis on: Highly effective executive PowerPoint presentation development Complex proposal writing and mail merge work in Word Project management using Microsoft Project Statistical analysis and database maintenance using Excel and Access

Social Media

Advanced knowledge, understanding and practice of social media techniques for B2B marketing. Ability to integrate social media tools and techniques with traditional marketing efforts, including blogging, Twitter, audio/video podcasting, viral multimedia, LinkedIn, Facebook, and more.