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Joseph Zani

Manager, Digital Marketing Technology Development

Highly motivated and results oriented digital marketing professional specializing in content creation, testing and deployment as well as multiple CRM data systems.

Work experience

Feb 2013Present

Manager, Digital Marketing Technology Development

Thompson | Habib | Denison Inc

Interact with Account Services, Creative Services and Analytics departments to coordinate, problem solve, and prioritize client technology projects from briefing to final closing of all assigned jobs. Work in partnership with all departments in order to ensure all digital media project deliverables are developed on time, on budget and without error for assigned clients.

  • Participate in the development and execution of fundraising campaigns by providing analysis, strategic and creative input and database consultation. Work directly with non-profit clients on daily basis to advise, recommend, update and report on their digital/integrated fundraising campaigns.
  • Utilize analytics tools (Google Analytics, Adobe Analytics) to understand the true impact of campaigns on the business
  • Manage, monitor and analyze all online campaigns & trends
  • Deliver effective digital marketing strategies
  • Develop & deploy best practices for lead generation/constituency building, conversion, and retention programs that accomplish client objectives
  • Shepherd technology related projects through their complete lifecycles
  • Assist in the education of Technology tactics and perspectives and how they relate to and affect digital/integrated marketing projects
  • Stay current with emerging technologies and the digital landscape to contribute to the overall direction of the Digital Marketing department
  • Estimate hours and project time needs accurately and actively participate in scope and requirements definition
  • Identify and resolve technical issues within team proactively
  • Participate in the identification, evaluation and selection of 3rd party technology vendors
  • Collaborate with a cross-functional team to develop initial concepts for projects and define scope, budgets and timelines
  • Assist Account Managers with timeline building and execution of client email campaigns and event websites, microsites and landing pages
  • Design, code and test email campaigns across all platforms; desktop, web and mobile
  • Create marketing, event and fundraising videos utilizing existing client content
  • Daily management and optimization of company website (WordPress)
  • Maintain and remain engaged in company and client social media platforms (Facebook, YouTube, Vimeo, Twitter, Google+, etc.)
  • Participate in discussions regarding status and provide technology insights, recommendations and solutions
Nov 2007Feb 2013

Senior Application Analyst, Development IS

Partners HealthCare
  • Primary usability, functionality, and enhancement expert for Blackbaud Sphere
  • Coordinated with Development Marketing and various business units to efficiently create and maintain event sites, forms and mailings using Blackbaud’s Sphere CMS
  • Maintained strong web design and programming skills in order to facilitate event objectives as well as to assist Development Marketing in achieving design visions
  • Utilized programming skills to ensure site and email designs translate across all email clients and browser platforms
  • Managed build and roll out of 80+ events, registration and donation forms per year on Sphere CMS platform
  • Facilitated communication with user community to identify software issues and work with the vendor to solve bugs in a timely manner
  • Communicated with vendor to identify and evaluate software enhancements that best complement the needs of Jimmy Fund and Dana-Farber events
  • Oversaw management and segmentation of 390,000+ email database; including duplicate configuration and recipient queries for 400+ mailings per year.
  • Acted as technical lead in implementation of revamped Google Analytics and SEO campaign
  • Ensured a smooth transition of online transactions from payment gateway to system of record, PledgeMaker
  • Served as project manager or IS team lead for large, department wide projects
  • Prepared written materials for use in presentations, various communications and project documentation
  • Collaborated with Development Marketing to build Facebook fan base from 30,000 to 115,000+ in under four months
Jan 2005Nov 2007

Application Analyst I, Development IS

Partners HealthCare
  • Administered and maintained 75+ events per year using Kintera Sphere CMS
  • Worked on small to medium sized projects
  • Responsible for launch of online fundraising events using Kintera web based tools
  • Worked closely with end-users to define business needs, produce requirements documentation, map and convert data, and perform quality assurance and testing









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