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Joseph Zani

Technology Manager, Digital Marketing

Highly motivated and results oriented digital marketing professional specializing in content creation, testing and deployment as well as CRM data systems.

Work experience

Feb 2013Present

Technology Manager, Digital Marketing

Thompson | Habib | Denison Inc

Interact with Account Services, Creative Services and Analytics departments to coordinate, problem solve, and prioritize client technology projects from briefing to final closing of all assigned jobs. Work in partnership with all departments in order to ensure all digital media project deliverables are developed on time, on budget and without error for assigned clients.

  • Shepherd technology related projects through their complete lifecycles
  • Assist in the education of Technology tactics and perspectives and how they relate to and affect digital/integrated marketing projects
  • Stay current with emerging technologies and the digital landscape to contribute to the overall direction of the Digital Marketing department
  • Estimate hours and project time needs accurately and actively participate in scope and requirements definition
  • Create, support, and maintain functional and technical requirements as well as other business and project-based documentation
  • Identify and resolve technical issues within team proactively
  • Participate in the identification, evaluation and selection of 3rd party technology vendors
  • Collaborate with a cross-functional team to develop initial concepts for projects and define scope, budgets and timelines
  • Assist Account Managers with timeline building and execution of client email campaigns and event websites, microsites and landing pages
  • Manage daily project status and team expectations
  • Work closely with Digital Marketing team to manage the quality assurance process
  • Design, code and test email campaigns across all platforms; desktop, web and mobile
  • Participate in discussions regarding status and provide technology insights, recommendations and solutions
Nov 2007Feb 2013

Senior Application Analyst, Development IS

Partners HealthCare
  • Primary usability, functionality, and enhancement expert for Blackbaud Sphere
  • Coordinate with Development Marketing and various business units to efficiently create and maintain event sites, forms and mailings using Blackbaud’s Sphere CMS
  • Maintain strong web design and programming skills in order to facilitate event objectives as well as to assist Development Marketing in achieving design visions
  • Utilize programming skills to ensure site and email designs translate across all email clients and browser platforms
  • Manage build and roll out of 80+ events, registration and donation forms per year on Sphere CMS platform
  • Facilitate communication with user community to identify software issues and work with the vendor to solve bugs in a timely manner
  • Communicate with vendor to identify and evaluate software enhancements that best complement the needs of Jimmy Fund and Dana-Farber events
  • Oversee management and segmentation of 390,000+ email database; including duplicate configuration and recipient queries for 400+ mailings per year.
  • Act as technical lead in implementation of revamped Google Analytics and SEO campaign
  • Ensure a smooth transition of online transactions from payment gateway to system of record, PledgeMaker
  • Serve as project manager or IS team lead for large, department wide projects
  • Prepare written materials for use in presentations, various communications and project documentation
  • Collaborated with Development Marketing to build Facebook fan base from 30,000 to 115,000+ in under four months
Jan 2005Nov 2007

Application Analyst I, Development IS

Partners HealthCare
  • Administered and maintained 75+ events per year using Kintera Sphere CMS
  • Worked on small to medium sized projects, including installation and testing of new features in Blackbaud Sphere
  • Responsible for launch of online fundraising events using Kintera web based tools
  • Worked closely with end-users to define business needs, produce requirements documentation, map and convert data, and perform quality assurance and testing
Jan 2000Jul 2005


Partners HealthCare
  • Programed and assisted with the development of integrated full function hospital information systems
  • Worked with users and management in the analysis of system design and function
  • Worked with various business units to obtain specifications and produce SQL based reports for one-time and recurring use
  • Participated in all phases of software lifecycle development, particularly in the analysis and design of technical specifications, coding, testing and implementation
  • Responded to requests for changes in existing systems









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