Jose PACHECO 

Business developer and Accelerator

Resume

Marketing Executive & Technology goer. Based in Palma de Mallorca and Madrid. Specialist in defining, launching Media products and E-commerce Businesses, combining traditional & on line marketing activities in a business & operational marketing plan. Experience within international companies. Expertise on digital transformation with large traditional companies.

· Bachelor Degree in Economics & Business. Master in Marketing (ESIC Business School, Madrid).

· 12+ years experience as marketing director & business developer with a background experience on research.

· Founder at Smart Net & Smart Interactive, Co-founder Zriler publishing, Dupli Technologies and Funddy.com among other collaborations

Carrer History

Experiencia profesional
nov 2012 - ene 2015

Independent Strategic Marketing Consultant

Independent Consultancy Services

Collaborations with medium and small companies on the digitalization process. Supporting early stage startups on launch and traction

dic 2012 - ene 2015

Co-founder Board Member

Funddy

Crowdfunding for Everyone Create your campaign and start raising money for anything you need, easily and securely

nov 2012 - ene 2015

Co-founder & Business Growth

Zriler Disruptive publishing company

For the first time, marketing and editorial skilled minds have created an innovative product for companies. The way yo share value trough content is about to change, a new way is disrupting the market.

ene 2012 - ene 2013

Consultant business developer

Nanostad

New strategic plan, partnership and distribution plan.

may 2011 - nov 2012

Marketing Director

Youzee

Leading marketing & business development department. Definition & implementation of strategic Marketing & Commercial plan. Marketing department includes all digital business marketing activities: Communication, strategic partnership & alliances, device & manufacturers partnership plan, research, Business intelligence and business development.

jun 2008 - nov 2009

Pulisher

G+J (Bertelsmann Group)

Leading print and new business as Publisher within G+J Spain and Its JV with Televisa Group (Mexico). Successful rebranding and strategy for group Magazines (Spain and Mexico).

jul 2007 - jun 2008

Marketing Director

Diario Marca (Grupo Unidad Editorial)

Leading marketing brand and promotional plan as Marketing Director of Diario Marca (leading newspaper in Spain). Record on readership. Consecutive circulation records due to promotional actions.  

jul 2007 - jun 2008

Circulation & Business Director

Metro News International

Leading innovation and distribution plan as Circulation and Business Development Director. 

sep 2003 - dic 2006

Marketing Director 

Unidad Editorial (Pearson Group)

Planning & developing marketing strategy plans for Unidad Editorial Brands, including Diario Marca (Bran Manager) Diario Qué! (Marketing director)  and Expansión TV (Product Manager). Achieved best readership and audience history records on Diario Qué! and ExpansiónTV. 

nov 2009 - may 2011

Co-Founder

Smart Interactive & Smart Net

E-commerce & Mobile-commerce company focused on synergies with media companies. Projects: megastore.as.com, a new integrated sports e-commerce service taylor made fro PRISA Media group's sports news product. First campaigns on QR codes in Spain with multi promotional scan - to action.

mar 2002 - sep 2003

Research & Marketing coordinator

MTV (Viacom Group)

Leading consumer and research marketing planning  and actions. We participate on marketing and production on MTV Awards Barcelona (first time at Spain). Also created and developed first own MTV Spain event, MTV Day Spain. 

Education

Formación académica
ene 1995 - ene 1999

Bachelor's degree

Loyola Andalucia

Economics degree and BA. 

Project Portfolio

SKILLS

Habilidades
8
Language
English: High Level conversational and written. Technical marketing knowledge Spanish: Native Portuguese: Low Level conversational and written
8
Tools & Software
MAC OSX, Windows (all versions). Office (Excel, Power Point, Access) NFOSYS Tool SOFRES AM. Photoshop and Acrobat writer (Adobe). SAP Hootsuite, Social Bro Google Analytics Mixpanel, Semrush, Braintree, Appannie
8
Integrated Marketing
Operational centralized Marketing
8
Strategic Partnerships
Plan and build solid strategic alliances and partnership on every insdustries
8
E-commerce
Planning, developing and implementing e-commerce strategies on B2C and B2B Business.
7
Online Marketing
Expertise on inbound strategies for B2C and B2B companies (consolidated or new Startup business)
7
Mobile Marketing
Creating and developing full first mobile oriented ecosystems
10
B2B Marketing Strategy
Developing and implementing plan for B2B companies, including business development
8
Smart TV
Guiding and implementing developments with top lead companies (Samsung, LG, Sony)
8
OTT
Understanding trends and players strategies within OTT services globally
10
SVOD
Developing business within SVOD business segment. Knowledge of Players, strategies and trends at global scale.
10
Cross Promotions
Developing cross actions on FMCG, Media, Cloud and other industries such as tied in and co-branded products.
10
Promotional
More than 20M € on plans has been managed under me and my team. These plans included global strategy, intelligence and communication.
7
Market Requirements Documents
Creating MRD trough market research and levering full custom documentation to Product Team leaders in order to improve PRD documentation and developing process.
8
Great Motivator
More than 12 years leading teams on high competitive and innovative markets.
10
Creative Strategy
Leading co-creation and strategy workshops.

Other activities 

2014- ICEMD Business school professor

2013- The Valley Business School professor

2012- Innovation & start-up ESIC (forum)

2012- innovation on technologies – ISOCO (forum)

2011- Events & VoD networking due to Youzee launch

2010- MEDIA development (master class). Master ICADE

2009- MEDIA development (master class). Master ICADE

2008- MEDIA & Sport management (master Class). MASTER on sport management at UEM

2006- Prize for best media launch of the year (Leaders' club of Marketing of MADRID 2006).

2004- Invited at media & marketing magazines rounds (Anuncios, Control, El publicista)

2003- Round of speeches on media agencies (“Music & Media”)

1999- Speech at XXXII graduation University event.

1998- Manager & Coach of P. Cruz Conde CF (“under 10” category on premier league – Cordoba).

Other trainnig

2007

Balanced Business scorecard. Management and Integral development of strategic

control. Madrid.

1999

Seminar "How to prepare a negotiation" Directed by D. Blas Lara, teacher of

Laussanne's university (Switzerland). ETEA Cordoba.

1999

Seminar “Stock exchange Management " Directed by D. Marc Pinard, teacher of Ecole

Superieure of commerce of Rouen (France). ETEA Cordoba.

Hoobies 

Sports (weekly practising) Football, running

Tech & Cinema goer

Art & Music