Marketing & IPTV Business Unit Director
First 4 Play (Telephone, Internet, Cell Phone and TV) Telecomunications Company in México, with a US$ 60 million EBITDA.
Project leader developing and launching Internet Protocol Television.
Responsible of Product, Brand and Pricing Strategy, Contents, Programming, Sales, P&L, ROI, Advertising and Promotion and Market Research
15 % Market Share since launched in August 07 as a market test in the city of Puebla.