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President/ C.E.O RevitalitaTurnnaround:innovation and transforming of Corporations into market leader.

President / CEO /Revitalitation&Turnnaround:innovation and transforming of Corporations into market leader.

Pioneering Turnaround Executive optimizing holistic, integrated change across all areas. Led teams to deliver phenomenal profits, sustainable business growth, and rapid launch of industry-leading new products, services and sales. Directed up to $1.2Billons P&L and up to associates for underperforming, distressed and in-crisis corporations and private companies with sales from $20M to $1.2Billons.

PERSONAL SKILLS

  • Vision and Strategy Formulation

  • Continuous Improvement ~

  • New Product Innovation & Introduction Process ~

  • Supply Chain Strategy ~

  • Cost, Margin & Pricing Optimization

  • Leadership Development & Culture

Business Transformations & Turnarounds for Market Segment and Sales Growth 

C.I luisu & cia ltd/ChocolsaLosing sales and market share, company desperately needed income, this company was bankrupt. Tripled (248%) Export (Cocoa cake and cocoa Butter) of newly established market segment to $750M. Increased sales 248%. Revitalized and grew untapped maintenance market segment (domestic chocolate) and won $1.40M 1-year maintenance contract with 14 Supermarket, Agro point of Caja agraria. (Retails)

 Chacharreria Mundial Corp/Cali Branch – Sales and market share were stagnant, High& out market inventories (Us15M), account receivable($5M) for more than one year products, margins declining and operations inefficient. Increased Footwear, Christmas articles, Durable mass consumption, Sporting goods, Stationery, Toy store division sales 50% until 2,000%, with 200% exponential EBITDA Grow,                                                                    from $10M to $30M, in a flat growth industry.

 Campania Commercial Agricola, Bohorquez Hernandez & Raled Ltd – Companies was failing with 57%

Ebitda during last 10 years, market share loss. Launched innovative new products (cocoa bean and cocoa

butter and cocoa powder) and transformed We modified the hopper of the thresher and the mouth of the

entrance of the threshing machine to increase the productivity. Dismiss Overhaul (bank expenses) 800%,

capacity 34%, safety 75%, and reduced inventory & cost: 50%.

A fearless change agent fuel-injected with enthusiasm, I envision and execute game-changing turnarounds FAST, get returns NOW and bullet-proof companies against the economic tsunami forces driving today’s highly volatile global marketplace. It is my responsibility to save companies, make them healthy, ignite strong leadership across all levels and enable good people to have a secure future.

Work experience

MUTTISCORP

Jan 2000Present

CEO,PRESIDENT

                                           Duplicate Revenues toUS$1.2Billons
Advanced to lead global business Company with staff of and $120 million annual revenues; oversee team of 4 directors across all Company/functions, including HR, finance, customer service, and business development, as well as sales, marketing.
Spearheaded change Company-wide, establishing new strategic direction, leading financial turnaround for operations at near-zero profitability, and building strong leadership team.
U$86 million Company providing more of: 25 products/services; comprised of business units focused on F.M.G.C, Energy: Crude oil and Coal and Materials and minerals, Bank/financial, Gemstone/Fine Art industries Worldwide reach throughout Europe, Asia, and North America.
High ROI accounts: Secured win accounts with a rising 50% in Growing of Revenues.
Branding Strategy: Raised market awareness among the main competitors Driving
emergence while increased the Product features.
New Products Strategy: Included new commodities in our portafolio at our habitual clients  and avoid the competitors Enter and take such market.
Commercial & sale distributions: Orchestrate in two options and we obtained new Scale  Economies with dealers around of world and applying new motivation system.

KEY SKILLS AND COMPETENCIES  

  • Experience of Total Facility Management in Goods and services.
  • Sale & marketing management Experience of operating within highly competitive markets, with amazing business strategies.Motivational and credible with highly effective interpersonal skills.
  • Highly commercial and committed to quality and innovation.
  • Operationally strong, financially aware and commercially astute.
  • Consulting, Merger& Acquisitions & Integrations, strategic partnership, Venture Capital, Organic Business Growth, Customer Satisfaction & Allegiance P&L Management/Budget Planning, Re-Engineering, Change Management. Ability to promote, manage, teach, and mentor

Distech of Colombia

Sep 1994Dec 1999

GENERAL MANAGER

Launched entrepreneurial firm to Dealing Software.

  • Duplicate the sales to $2,5M in re-established market segment by identifying new high-growth strategies and generating innovative new products, services and quick, customer-friendly

C. I LUISI &CHOCOLATERÍA REAL

Jun 1994Aug 1995

COMMERCIAL-MANAGER

$40M company of $6 parent, Chocolsa, with $16M division, an industry-leading dealing of cocoa beans by products (F.M.G.C).

Increased sales organically from $275M to $750M – EBIT from $1M to $3M – to reverse stagnant sales and market share, excessive costs, declining margins and inefficient operations


Hired by General manager and owner to transform and turnaround under-performing division.

  • Captured 25% of 14 Supermarket, Agro point of caja agraria.
  • Achieved exponential 248% EBIT growth on 248% sales increase through, supply chain management, pricing and gross margin management, cycle time reduction, inventory reduction and quality

Transformed R&D and launched intense new Domestic Chocolate-product development initiatives to create industry- leading, market changing environmental products. Achieved dominant 55% total market

CACHARRERÍA MUNDIAL, S.A/Cali Colombia

Aug 1992Jan 1994

COMMERCIAL-DIRECTOR

Sales and market share were stagnant, High& out market inventories (Us15M), account receivable($5M) for more than one year products, margins declining and operations inefficient. Increased Footwear, Christmas articles, Durable mass consumption, Sporting goods, Stationery, Toy store division sales 50% until 2,000%, with 200% exponential EBITDA Grow, from $10M to $30M, in a flat growth industry.

 

Companñia Comercial Agricola, Bohorquez Hernandez & Raled Ltd

09.09.198004.04.1989

Administrative, Finance, Export, Marketing & sale Manager

We systematically and methodically increase the profitability of sales to: 150% (USD30M year for 10 years = USD300Million, today) for gourmet coffee businesses.

We launched the Agricultural brand in the international market of cocoa beans & its derivatives with sales of: USD1.50Million. Per year x 4 years USD6MILLION & We sold: 200 MT of cocoa powder for: USD1MILLION.

 We achieved a reduction of: 68% in the purchase costs of coffee & cocoa in the purchase thanks to restructuring of purchasing agencies. And the dismiss of: 800% in the bank expenses.

Education

Open University/U.K

Jan 2011Dec 2013

MBA

U.N.A.B:

Jan 1974Dec 1979

B.B.A

Highlight performance

Achievements include managing staff and $50 million budget to increase: 143% until 190.000% sales/Ebitda of Coffee / Cocoa & by products

AREAS OF EXPERTISE

Strategic planning

Coporative/private Financing

Commercial operations

Business development

Feasibility studies

Project management

Operational management

Business finance

Performance management

PROFESSIONAL

M.B.A:Open University/U.K

Strategic Marketing: Icesi University/Cali/colombia.

B.B.A: Unab:Bucaramanga,Colombia.

Highlight performance

managing staff and $50 million budget to increase: 143% until 190.000% sales/Ebitda of Coffee / Cocoa & by products.