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·        Sales & Marketing Expertise. Information Technology Industry. Strong experience in commercial deal making, business development and marketing strategy

·Dynamic, self-starter with strong self-motivation and hands - on approach, flexibility, empathy, resilience. Strong work ethics

.Cloud Computing Certified Professional


·Passionate about traveling, yoga , diving, football

·Member at ONG Vicente Ferrer, Acnur

Work experience

Nov 2011May 2012

Sales Director Corporate Division. International Corporate Account Coordinator .ECommerce

Bechtle Direct LTD

 ·        Creation of Partner Business Plans to identify specific actions required across the partner network to increase revenue

·Management and execution of activities relating to business plans, including Sales training Coordination and events participation

·Accurate reporting of sales forecasts and updating of partner records with continuous review of sales budgets - turnover (monthly/quarterly) and profitability included steering of corrective measures

·Implement personnel reviews of direct staff members

Jul 2007Oct 2011

Sales Corporate Development Manager (Corporate Specialist)

Kingston Technology Europe Ltd

·Consolidation as number one memory supplier in Public and Private Sectors with 40% growth on average turnover in 2011

·Products: Value RAM & System Specific  memory (Servers and Workstations), Flash Memory Cards ,USB Flash Drives, USB Security (Managed), SSD

·Business Developer in different channels: distribution, e-tail, resellers, corporate accounts

·Marketing activities to and through partner leading and negotiating contracts with current and potential key customers

·Involvement in Product Management committees identifying market trends and assisting in the definition of new service propositions with accurate reporting of sales forecasts and updating of partner records

Oct 2003Oct 2006

System Builder Account Manager. SMS&P Division

Microsoft Iberica SRL

·Managing relationships with top System Builders by supporting unlicensed PC plans to increase attach to PCs shipped; understanding where they source SW and how much they sub-distribute

·In three years figures increased 40% on average YoY

·Increasing OEM Windows SO in PC up to 80% in some cases and Office Suit in 13%

Jan 2000Oct 2003

Corporate account Manager

Samsung Electronics Iberia, S.A

·Managing relationship with Value Added Resellers by getting Samsung products in enterprise deals. Conducting negotiations and improving revenue targets. More than 300 contacts

·Growth YoY 40%-65%. Getting sales record in TFT positioning Samsung number one in the Spanish market

·Success in driving monitor CRT/TFT monitors, Notebook & Printer with Commercial and Government Organizations

Distributor Account Manager IT Division

·Consolidation of the Spanish Distribution Channel through a broad product portfolio of products (monitors CRT/ TFT monitors, laser printer, laptop, HDD, ODD)

Jan 1998Jan 2000

Responsible IPI Program.

Intel Corporation

·IPI: Intel Program Integrator:

Developing commercial relationships with SMB´s trough marketing program for local System Builders

·Product Portfolio: Processors, motherboards, networking cards


Sep 2002Jul 2003



IE Business School is recognized as one of the world's top business schools, being consistently highly ranked in the international press.

Sep 1988Feb 1996



The Complutense University of Madrid (Spanish: Universidad Complutense de Madrid, UCM) ranked as the top public university in Spain.


Other IT
  ·        Arcitura Education :                                                            Vancouver -    Fundamentals Cloud Computing  -    Cloud Technology Concepts      -    Cloud Computing Lab                                                               ·        Intel Corporation:                                                                        Madrid -      Introduction to Computer Networking -      Fundamentals of Networking. Ethernet. Client/Server Management. -      Desktop / Server Integration  -          ·        Kingston Technology:                                                               London -      Strategic selling skills (SPIN, QBS, Solutions Selling Framework) -        ·        Microsoft:                                                                                     Madrid -      Systems, Strategies and Management -      Certification in presentation skills -      Certification in Human Behavior    
Microsoft Office (Word, Excel, PowerPoint, Outlook), Internet and up to date management and communication tools. Lotus Notes. Navision. CRM  
  Spanish. Native. English. Negotiation Level.. German. Medium / High level Portuguese. Negotiation Level. Chinese (Mandarin). Basic Level.    

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