Performance-driven, multilingual marketing and business development executive with deep knowledge of online commerce, the travel industry, international strategy and operations. World-class ability to develop relationships and structure new business models and products.
Oct 2009 - Present
Managing Director, Marketing and Account Development, South America
Manage all commercial aspects of Travelocity's business in South America, including General Manager for Travelocity's two regional sites (Travelocity Argentina and Travelocity Latinoamerica) and the regional team of Market Managers who acquire content for all of Travelocity's global sites and manage relationships with more than one thousand partners in the territory.
Drive overall regional sales and marketing strategy to meet or beat revenue targets. Ownership of SEM strategic direction and regional marketing budget. Also managed team that designed the overall customer experience for the sites. Co-owned media sales relationships and targets with the media sales team.
During 2010 Travelocity Argentina and Travelocity Latinoamerica grew more than 70% YOY and beat plan. Site conversion rates improved by more than 40% on paid campaigns. The Market Management team exceeded their contracting targets, which were the most aggressive of any global region, and also beat their revenue targets by nearly 20%.
Mar 2000 - Present
Sabre Travel Network
Owned release of products and services to agency customers in Venezuela, Colombia, Ecuador, Peru, Bolivia and Chile. Created positioning papers, promotional materials and conducted alpha and beta testing with customers.
May 2007 - Oct 2009
Site Leader, Buenos Aires Center
Site Leader for Sabre Holdings' newest global software development center in Buenos Aires with a primary focus on the Travelocity business unit, which currently has nearly 400 employees and multiple delivery teams. Founded the center and hired the entire local leadership team. Managed entire operation, infrastructure and multi-million dollar budget.
More than 300 employees recruited, hired and trained during first two years. Buenos Aires became a center of excellence for Travelocity’s global trips shopping platform, and was also recognized for its innovative recruiting and training programs. The "Passport" internship program has been emulated at other company offices. The center was a leader in implementing agile development methodologies within the company and also beat multiple uptime records in core systems.
Mar 2004 - Apr 2007
Director, Marketing and Business Development
Led regional marketing organization of more than 30 professionals that actively sought new opportunities outside the traditional lines of business, in addition to setting the overall business strategy and managing marketing initiatives for the GDS channel throughout a diverse territory of 23 countries in the Latin America and Caribbean Region.
Created organization to profitably develop the Synxis hotel CRS business in the region, now one of the fastest growing for Sabre Hospitality Solutions. Also created and led the introduction of Travelocity merchant hotel sales to the travel agency channel under the TotalTrip brand, which currently generates US$20M in hotel-only merchant sales annually for Travelocity.
May 2000 - Mar 2004
Sabre Travel Network
Managed team of regional marketing analysts who owned release of products and services to a network of 10,000 agency customers in the territory. Identified top market needs and delivered custom solutions to strategic customers.Managed team of regional marketing analysts who owned release of products and services to a network of 10,000 agency customers in the territory. Identified top market needs and delivered custom solutions to strategic customers.
Bachelor of Science
Minor in International Relations