Download PDF

Summary

Championing technology-driven solutions for marketing and consumer insights, leading digital marketing initiatives, and contact centre management, all cemented on years of leading multi-country, multi-million dollar accounts, and driving YOY growth.

Talented Marketing professional offering over 15 years of experience translating business initiatives and marketing strategies into bottom-line results in sales, revenue and client growth. Distinguished background in data management, consumer insights & data visualization, providing consulting services through SaaS solutions, and leading marketing communications to expand current and future users. 

The digital landscape continues to disrupt industries, and has completely changed the consumer journey. My appetite for insights, innovative technology, trends and curiosity for the consumer's online behaviour have led me to seek further opportunities where I can use my skills to help brands grow.

When I'm not in the office, I'm a passionate food and wine enthusiast, people gatherer and tech junkie.

Core Competencies

Consumer Insights Client Sales & Engagement Project Management
Digital Marketing Account Management Advertising Research
Email Marketing Web Analytics Strategy & Planning
B2B SaaS Data Visualisation Data Management
Team Leadership Training Online/Face-to-Face Relationship Management
Budget Management Competitor Intelligence Pricing Strategy

Education

Google Squared Online

September 2015March 2016

Google Digital Marketing Leadership Certification

Squared Online is the award-winning digital marketing leadership qualification for ambitious marketing managers, bright grads and professionals looking to enter the industry. 

Market Motive

January 2015May 2015

Digital Marketing - Web Analytics Course

Self-study through Avinash Kaushik's online DM academy, with an emphasis in mastering the Digital Marketing Measurement Model, and application of the main concepts through the use of Google Analytics.

University of Auckland

20052007

Postgraduate Diploma in Commerce and Marketing

Monterrey Institute of Technology, Mexico City

19941999

BCom (Hons), Marketing and Management

Work History

Infotools

June 2013Present

Senior Client Service Lead: McDonald's Global | Competitor Intelligence | Digital Marketing Support

Responsible for servicing, maintaining and designing strategies to drive forward, and grow the Infotools business with McDonald’s Global, while maintaining strong client relationships across 30+ countries.

  • I lead the operation to provide technology solutions to our clients, both through our software, consumer insights support, and consulting for data services. 
  • Expanded the Infotools’ relationship with McDonald’s to include 7 new markets, a considerable increase as the account had remained static for over 5 years.
  • Introduced the first substantial new Asian client in over 3 years.
  • Responsible for managing projects from start to finish, ensuring all documentation is maintained through CRM systems.
  • Sharepoint team page management, and Marcomms for Client Services Team
  • Work alongside Marketing Team to design, and deliver campaigns to introduce new clients to our services, and expand user base with our current clients.
  • Provide support for Marketing by curating content for different social media channels, and  web analytics through Google Analytics, and Hubspot.
  • Competitor analysis for Infotools software, evaluating features and benefits, and providing a benchmark for Client Service. 

Infotools

December 2011Present

Client Service Lead: Anheuser-Busch

Initiated the Client Service relationship with AB, working alongside their MIS & Shopper teams to design a technology-driven solution for Consumer Insights through Infotools’ analysis and interactive reporting suite.

  • Needs assessment reviewed fortnightly, and communicated to the Software Development team to enhance our software and address those needs.
  • An interactive cloud-based solution for data visualization was designed to automate and share results across the AB team.
  • Delivered results with outstanding reviews, and increased client revenue by over 200% after further business units joined the service.
  • Priority setting and extensive project management were required to achieve challenging requests on a tight deadline.

Infotools

January 2010December 2011

Client Service Lead: Telefonica-Movistar | Mirrorwave

Client Service for both accounts, 

  • Established the initial relationship with Telefonica Argentina, providing a centralised reporting solution for 17 business units.
  • Increased Telefonica account revenue over 100% for 2 consecutive years, and gained Argentina's endorsement to introduce the service to HQ in Spain.
  • Standardised processes for client engagement, training and operations.
  • Designed all database solutions, as well as interactive reporting input and data visualisations.
  • Led operations & bridged communications with the Software Development Team to design an integrated text analytics solution for Customer Experience Management alongside the MirrorWave team. 

Infotools

October 2007January 2010

Key Account Manager: Coca-Cola | Citibank | US Brands

Client service for Knowledge & Insights Teams, providing consultancy through database design and analysis for global trackers. 

  • Provided high quality workshops and 1-on-1 training for local markets, both face-to-face and through GoToMeeting.
  • Regular communication with Global and Regional Insights leads, providing local market knowledge from data.
  • Regular email distribution to the user-base to provide relevant information about the software, and promote our services
  • Customer Relationship Management, running continuous needs assessments promoting the tools & services, and looking for opportunities to widen the scope and relevance of our services.

Infotools

January 2005October 2007

Data Visualisation & Reporting Lead

Formally established the Infotools Cube Team (now Data Visualisation) managing a team of 6 capable analysts to push the limits of our tools delivering results.

  • Mastered Infotools' data reporting suite to design data visualisation and automated reports solutions for clients across all industry sectors
  • Documented processes and training across the company, functioning as champion for the flagship tool

Teletech NZ

August 2003December 2004

Operations Control Centre Analyst

  • Call distribution analysis (historical and real-time) to identify trends, outages and system problems. 
  • Call Centre management support, reviewing historical call volumes to allocate resources and schedules throughout the week.
  • Analysis of individual projects to identify skill gaps, and managed skill matrix to schedule training programs.

Millward Brown Mexico

September 2001May 2003

Research Executive

Client Service for Pepsi-Cola and Gatorade LATAM, Bacardi Mexico and Levi’s UK. 

  • Provided clients support to answer business questions through data results, and as an extension of their team, to produce analyses and reports
  • Focus on advertising research, mainly trackers and pre-tests, and there was some exposure to qualitative research through in-depth interviews and focus groups
  • Involved from start to finish: from questionnaire design to field supervision, analysis and delivery of projects, presenting to clients at all levels

TV Azteca

July 2000September 2001

Brand Manager | Audience Analysis & Programming

  • Managed recorded TV shows, movies and series, designing campaigns and promotions tailored to the audience to increase viewership.
  • Audience analysis through Nielsen ratings to allocate programs to the right schedule, and assist sales.
  • Coordinated advertising slots with programming, and promoted space for new clients working closely with sales.

Tourism Holdings Limited

December 1999May 2000

Marketing Trainee | AIESEC Exchange

Provided support for the Marketing and Reservations departments:

  • Assisted with reservations, and confirming bookings with partners
  • Customer Satisfaction Survey design for sightseeing tours
  • Collected data for survey, punched data, and presented analysed results to Management Team

Armstrong Laboratorios de México S.A. de C.V.

May 1999October 1999

Marketing Assistant

Assisted with various key tasks for the antibiotic product line:

  • Producing a Marketing Plan for a new star product
  • Designing tailored promotions for doctors & specialists
  • Producing sales reports using IMS data

Organisations

Research Association of New Zealand

2005Present

Executive Committee Active Member

  • Feedback review & analysis for professional development conferences & workshops
  • Marcomms liaison - email marketing & communications review