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Born on the North of the country, for Professional reasons, I know Portugal very well and also a part of Europe. Perhaps because of having an entrepreneurial mother, I’ve always liked doing business and manage people. That’s why a degree in Communication became natural. Nevertheless, I had a lot of management training. During my career, I’ve become director of several companies, helping on restructuring some projects and, at the same time, always with an attitude of always working in cooperation and as a team member.

Frequently I publish opinion articles on management portals on the internet. Networking made that possible, as well as an old dream: teaching in higher education. I’m also responsible for organizing a networking event, where I invite entrepreneurs and managers to come and share their views about best practices. Is was the cover story of one of the largest newspapers in Portugal, Jornal de Notícias. It’s my way of stimulating the economy and making possible for everybody doing business.

In short: over 15 years of experience in management and leadership, in sectors such as automotive, editorial/bookselling, systems and information technology, distribution / retail, construction, rehabilitation / real estate development and utility and facility management. The future? Continuously looking for professional and personal growth and a PhD for the next years…

Work experience


Consultant and Trainer


Training and consulting in entrepreneurship, communication, sales and marketing management and social media.


Invited Teacher


Marketing and Entrepreneurship Executive Master Teacher – Negotiation and Sales Management (


Sales ans Marketing Manager


Definition of the Sales and marketing management strategy. Brand and key account management; responsible for the company internationalization.

Project management: - Web: PHP, /MySql, CSS, Drupal CMS - Business Intelligence: .NET, Microsoft Sharepoint, C and C++ Online Comunication Planning - Social networks, social media, SEM and SEO

During my stay at this company, there were several projects in which I was responsible for its management. The most emblematic, however, was that of Paulo Futre, available in


Sales and Marketing Director


Brand development; Business plan & sales strategy development; Direct and indirect sales management; Recruting, compensation and benefits; Advising on new businesses structures, drafting privacy policies and structuring commercial and marketing plans.


Board advisor/Non-executive Marketing and Sales Director

Habiserve - SGPS, SA

Advisor to the board and CEO. Focus on contributing to the executive team, with the know-how of the company acquired over the last year, in the task of designing a new strategy for the company (Turn and Win) and further backing the on-going cost cutting strategy.


Manager (Peugeot, Mitsubishi and SsangYong)

Grupo Cardan, SA

Sales management of the car brands that the company currently represents: Peugeot, Mitsubishi and SsangYong.

Jul 2006Dec 2007

Business Unit Director- Director de Estabelecimento (Renault / Nissan)

Confiauto, SA

Strategic Consulting, including business plan & marketing and sales strategy development. Responsible for two direct business units (Renault and Nissan) and three resellers on the Minho region of Portugal. Leaded a team of approximately 90.

Jan 1996May 1998

Head of Communication, Sales and Marketing

Prontec Informática, LDA.
Responsible for the marketing, communication and commercial area of the company.


Feb 2010Apr 2010


Escola de Negócios e Administração
Sep 2006Dec 2007

Direcção de Unidades de Negócio/Business Unit Management

Instituto de Formação Automóvel


Universidade Fernando Pessoa


Zélia Coelho

Luís Vieira

Nuno Fontes

Pedro Cardoso


Marketing Management
Sales Management