Jordan Sweazea

As an intern at TracyLocke, I had the opportunity to collaborate on the 7-Eleven and 24 Hour Fitness team. I attended departmental workshops that helped me better understand the different departments in an advertising agency. With my teams, I conducted comprehensive research and created competitive decks to present to our clients. I compiled and assisted in writing creative briefs. Each week, the interns competed against each other in a timed campaign competition. We had only two hours to create a cohesive campaign for an assigned client. Having hands on experience at TracyLocke was extremely helpful in my learning process.

Competed in the National Student Advertising Competition. Researched Nissan and competitors to design a campaign tailored to the target, which was multicultural millennials. As a member of the media team, I researched media vehicles and evaluated the best media for our target. I maintained schedules for the media team and contributed to writing the media plans and the 32-page campaign book.

Provided customer service. Open and closed store when scheduled. Assisted approximately 40 customers per day. Helped expand the customer experience.

Led projects for non-profit events by creating and selling advertising space. Collaborated with creative professionals on designing advertisements for clients.