Marketing & New Media Outreach
The Sailing Channel
TSCtv is home to cruising sailing documentaries, sailing tips, and original productions like Sailing Channel Theater. TSCtv utilizes the new and ever evolving model of Internet video distribution to deliver niche programming to a highly targeted cruising sailing audience.
- Produced, shot, sound mixed, and assistant edited series Sailing Channel Theater & Distant Shores for broadcast and broadband on WLIW21 NY Public Television.
- Marketed promotional and press material for The Sailing Channel- the online destination for cruising sailing streaming video.
- As web master increased daily pageviews by 70% and time spent on site by 117%.
- Created and managed social media strategy for Facebook, Twitter, MySpace, and sub-site social network, Homeport.