Private $40M SaaS digital marketing company that provided solutions to get get legitimate email into the inbox and keep spam email out - at the nexus of security, email infrastructure, and mobility. Customers included Schwab, eBay, Twitter, Facebook, LinkedIn, and Groupon. Partners included Eloqua, Marketo, and Aprimo.
- Increased new booking revenue 200% in a year by implementing Eloqua automation platform, setting lead scoring/nurturing processes, establishing first SEO implementation, and leveraging Freemium offer.
- Created company's first marketing dashboard of metric reports for Board of Directors to inform on future direction of marketing return on investments.
- Transformed marketing organization from North American support to a global, strategic business partner by hiring in region leadership and multiple multi-lingual marketers.
Hired, built, and led new team of 25 with $4M budget. Oversaw global demand generation, field and channel marketing, inside sales, marketing operations, SEO/SEM, social network relations, and professional services.