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Work experience

2011Present

Founder

B2B Fusion Group
20092011

SVP, Marketing - Member of Executive Committee

ReturnPath

Private $40M SaaS digital marketing company that provided solutions to get get legitimate email into the inbox and keep spam email out - at the nexus of security, email infrastructure, and mobility. Customers included Schwab, eBay, Twitter, Facebook, LinkedIn, and Groupon.  Partners included Eloqua, Marketo, and Aprimo.

  • Increased new booking revenue 200% in a year by implementing Eloqua automation platform, setting lead scoring/nurturing processes, establishing first SEO implementation, and leveraging Freemium offer.
  • Created company's first marketing dashboard of metric reports for Board of Directors to inform on future direction of marketing return on investments.
  • Transformed marketing organization from North American support to a global, strategic business partner by hiring in region leadership and multiple multi-lingual marketers.

Hired, built, and led new team of 25 with $4M budget. Oversaw global demand generation, field and channel marketing, inside sales, marketing operations, SEO/SEM, social network relations, and professional services.

20062008

SVP, Product Management and Marketing

SES Americom (formerly General Electric)
 

Luxembourg headquartered, public $2.5B secure data and video satellite services company. Focused on media/entertainment, enterprise, network operator, and federal government segments in 160 countries.  Customers included FedEx, Ford, NBC, Comcast, AT&T, FBI, and U.S. Department of the Navy.

  • Increased revenue from $500M to $600M in twenty-four months by initiating company's first strategic sell through partnership with Cisco and through pricing increases resulting in 4% gross margin impact.
  • Launched company's first integrated social media strategy consisting of 1300 customer/member blog, SEO/SEM, landing pages, and Wiki.
  • Improved sales processing time from 45 business days to 15 through Six Sigma benchmarking and metric monitoring of integrated CRM and SAP leading to $2M accelerated revenue in twelve months.

Created go-to-market strategy for North and Latin American regions.  Responsible for $500M+ P&L, product management, demand generation, and marketing communication.  Built team of 15 with $3M budget.

20012006

Vice President, Marketing and Mobility - 16b officer

Public $182M SaaS company that enabled enterprise customers to securely connect to their mission critical applications.  Customers included Ford, Oracle, Cisco, Google, DoubleClick, Orange, BT, EDS, and Symantec.

  • Increased revenue 300% and expanded market share in Fortune 500 from 5% to 20% in 4 years through direct marketing campaigns with global partnerships with Intel and Cisco Systems.
  • Established company's first customer and partner advisory boards in Hong Kong, Singapore, Japan, Germany, United Kingdom, Sweden, and the Americas which shaped company strategy.
  • Achieved 'Gartner Leadership Quadrant' best ranking designation for security solutions over 12 other competitors.

Led channel strategy, pricing, field marketing, demand generation, strategic alliances, public relations, and marketing communications. Built and hired team of 25 people in 5 countries supporting 150 sales professionals.

19982000

VP Data and Internet Product Management

Frontier Communications (acquired GlobalCenter in 98)

Company spun to Exodus for $6.5B in 2000.

19961998

VP, Marketing and Business Development

GlobalCenter (acquired by Frontier in 98)
19891993

Telecommunications Officer

US ARMY

Education

B.S.

University of Connecticut
  • Cum Laude
  • Army R.O.T.C. Scholarship
  • Outstanding Performance in Finance Award (top 5% of class).

Portfolio

More about Jon..

Social Media & Digital Marketing

Revenue - Partner, Launch, Team

Sample Speaking Engagements

Summary

CHIEF MARKETING OFFICER with 15+ years B2B, B2G, and B2B2C experience ranging from Fortune 500 to successful start-up companies based in Silicon Valley, Luxembourg, and New York City. Software as a Service, cloud, internet infrastructure, security, and data center global expertise in all facets of marketing and sales enablement. Business and financial acumen – Haas M.B.A. in Marketing, undergraduate in Finance. Select Accomplishments: • Tripled revenue to $182M through innovative demand generation programs for direct and indirect channels. • Scaled two privately held Software as a Service (SaaS) companies through 300%+ growth and two liquidity events. • Responsible for P&L, appointed to 16b Officer post Sarbanes-Oxley in I.P.O., led M&A, participated in venture capital fundraising. • Built and led new customer advisory boards in Asia, Europe, and throughout North America. • Built brand through broadcast exposure on CNBC, Bloomberg TV, CNNfn, and the Wall Street Journal. Awards & Recognition • Selected as top 1% of leaders for global executive leadership program in 2000 person company. • Nominated as top 100 LinkedIn user. • Presented on Fox News television on best practice social media usage; presented business strategy to a variety of other audiences to include Fortune 500 board of directors, Wall Street investor conferences, and numerous industry conferences.

Specialties

> Companies or divisions with revenues from $50M+ to $1B > Revenue Oriented Marketer > Customer focused, sales oriented, data driven > Marketing Systems Expertise (Eloqua, SAP, Salesforce.com) > Global Marketing, Strategic Planning: (enterprise, operator, federal global markets) > New Business Development > Product & Services Development, (SaaS, Internet Infrastructure, security, mobility) > M&A execution & integration

> Raising venture capital

> IPO